Sharing of case studies on SEO operation ideas for Yizhu Decoration website!

I have just taken over the SEO of Yizhu Decoration Company's website recently. The status of SEO in online promotion and in the entire marketing promotion operation is important but not urgent. For a company, doing SEO well is the one with the highest return on investment. In the long run, it is also very necessary to do SEO.

Today I will focus on explaining and sharing with you the operational ideas of Yizhu Decoration website optimization. There is an old saying that goes: Plan before you act, and you will gain something when you know when to stop. You must have a clear idea when doing website optimization. Only if the direction is right, your efforts will not be in vain. So without further ado, we will take the website of Yizhu decoration company as a sample to explain to you the idea of ​​website optimization.

Sharing of case studies on SEO operation ideas for Yizhu Decoration website!

First of all, the first step: What is the goal of website SEO optimization: brand promotion and customer information. The main goal of a website like Yizhu Decoration is customer flow. In terms of brand promotion, Yizhu mainly promotes its products through TV commercials and bus advertisements. For the goal of Yizhu website optimization, the goal must be refined, and the number of visitors and the duration must be refined.

Don't blindly pursue the so-called rankings and ignore that the main purpose of ranking SEO is to find target customers with needs. If it is just for SEO ranking, even if you rank on the homepage for many industry keywords, the final result will tell us that there are still not many customers coming. To sum up in one sentence: the goal of website optimization is to attract customers. As long as there is ranking, in other words it is called branding, and another word is narcissism and self-satisfaction.

Step 2: The most profound insights into the customers in this industry mainly include the following three aspects: 1. Portrait of the consumer population 2. Customer demand analysis 3. Consumer pain point analysis. I won't go into detail about these, but to put it simply, you need to understand who your company's target customers are and why they choose you instead of other companies. Next, I will share the population portrait of the industry in which Yizhu Decoration operates. You can find these survey reports through major search engines.

In addition, we need to work with colleagues in the marketing department to understand our target customer base. Common methods of user research are: 1. Direct survey method 2. Indirect survey method. 3. Research on industry competitors. I won’t go into details here. If you are interested, you can search for the corresponding method online. For example, in the decoration industry, customers with decoration needs will generally search for renderings first, so you can focus on optimizing the renderings, such as Meige style renderings, new Chinese style, etc.

Step 3: The two main directions of website SEO optimization: external links and website content. For other basic things like TKD, website code, title, Baidu webmaster platform, etc., please make up for it by yourself. Optimizing details is very important and should not be underestimated. Here is the Yizhu Decoration website. I will focus on these two points, because the other points have been done almost the same on the previous website.

1. Construction of external links: This part of the website has the largest proportion and must be taken seriously.
First, pay attention to the relevance of external links and friendly links

Second, the breadth of external links, the higher the PR value,

2.Content construction:
First, deep processing, if you copy, remember to change the title and add some content

Second, the core keywords, such as event planning, should be mentioned more in the content page of the website.

Third, add both pictures and texts. Remember to add ALT, B, etc. to the pictures.

Fourth, set up internal links. Add links to other articles in the article content page or related recommendations and remember to add an extra link to the homepage. Or add TAG and retrieve related information.

Fifth, use more content words in the article, such as names of people, places, addresses, etc.

Sixth, for pseudo-original articles, if you want to add or modify the title, update it more often, preferably incrementally. When writing original articles, one or two articles will only be enough. Note the frequency. It is best to have these that rise.

The last step: The most important operating idea for SEO optimization of Yizhu Decoration website is to persist, persist, and persist. As long as the overall idea is good and you stick to it, and execute, execute, and execute the details of these ideas, then the final effect will definitely be what you expect. There is no particularly sophisticated methodology for optimization. All you need is to persist and execute it well.