How can TikTok newbies quickly increase their followers?

Video 0 playback & low playback and solutions

1. Reasons for 0 or low video playback

1. Software issues

The Internet environment is not set up properly

2. Hardware issues

Do you want to insert the card? Erase data? Is the configuration too low?

3. Video content issues

(1) Content prohibited by the platform appears

(2) Frequently delete and re-upload videos

(3) Spam marketing content

(4) Children appear in the video

(5) Too many tags added to the video

(6) The video contains copyrighted content

(7) Log in using a virtual machine or proxy

(8) Video quality is blurry

(9) The video content is not attractive enough

4. Video duplication check problem

(1) Deduplication editing is not deep enough

(2) The material has been moved too many times

(II) Solution

1. Analyze the video

2. The number of co-productions exceeds 0

3. Check the Internet environment

4. Check the phone configuration

5. Improve video quality and originality

How can TikTok newbies quickly gain followers and become popular?

Many people will encounter this problem when they are working on the international version of TikTok: why do they still have so few fans after working hard for a month or two?

Over the years, through continuous operational practice and optimization, I have gradually figured out the operating routines of TikTok's international version, Douyin. So I have summarized these 7 effective techniques for increasing followers. These are all proven and effective methods that have been practiced before.

Before we understand these fan-raising techniques, we must first understand:

What behavioral path does a user usually follow when following an account?

Normally, users can follow an account by searching directly, but more often they become interested in you through one of your popular works, live broadcast rooms, or comment sections, and then click on your homepage, and then decide whether to follow you based on the information on your homepage.

As shown in the figure:

Therefore, these techniques for increasing followers are basically centered around this point, considering how to reduce user churn rate and increase follower growth rate at this step after users enter the homepage.

There is no shortcut to increase followers, here are 7 tips for you:

1. Video content should be vertical and valuable

Do not post works that are not related to the account positioning and field. The content must be vertical. This will help the platform label the account, get more accurate recommendations, and attract more accurate fans.

For example, when fans enter your homepage, if your content is varied and messy, users will not be able to tell what this account is about and it will be difficult to attract attention. The content in vertical fields allows users to know at a glance what the account does and what value it can provide to them, making it easier to attract attention. It is also helpful to convert more fans once one of your works becomes popular.

2. Video cover must have a title

If you want to increase your followers effectively, it is essential to include a title on the video cover!

This is a little trick, and even TikTok’s official account does this. The moment a user enters your homepage is the critical moment that determines whether he will pay attention. So at this moment, what thoughts or behaviors might the user have that would allow him to judge and decide whether to follow your account?

1. Make basic judgments based on your account attributes

What kind of account is this? Is it a big V or a small account? What field of content is this? Is the content vertical?

2. Judge based on the value the account can bring to him

At this time, if your homepage + content fails to capture the user, he will swipe away directly, and the fan will be lost. Therefore, by increasing the attractiveness of the homepage and improving the conversion rate of homepage fans, you can increase the overall fan growth rate. The key to increasing the attractiveness of a homepage is content. And how to let users understand your content more quickly is through the cover title.

If your video cover does not have a title, users will need to click on each video after entering the homepage to know what the content is about and whether the content can provide help and value to them.

But do you think that users have the patience to click on your videos one by one to see what you are actually posting? I think most people don't have this patience, including ourselves.

Therefore, you can just write the title on the video cover. Users don’t need to click on it, and all the themes of the works are clear at a glance. They can know the content more quickly and clearly, and judge whether it is worthy of attention, which can also effectively increase attention. This is a little trick that Lao A has found to be more effective. After optimization, the fan conversion rate of the homepage (i.e. people who follow our account after entering the homepage) increased directly from 30% to 66.67%.

3. Plan a series of thematic content and release them in an orderly manner

This point is also easy to understand, that is, content coherence.

Let me give you a simple example. If I plan to publish content related to mobile phone memory, I will plan several issues of coherent content under this theme:

1. Why is there insufficient memory/what takes up a lot of memory?

2. How to clean up the phone memory;

3. How to effectively increase the memory of your mobile phone

Doing so can effectively utilize users’ curiosity and, like a serialized novel, continue to attract users’ attention. Of course, the prerequisite is that your content itself must be useful and attractive.

How can this method be implemented specifically?

(1) Plan a series of themed content around a certain theme and shoot them one by one (predict the best-selling items yourself and arrange the release in an orderly manner);

(2) Release order:

Pre-hit products (2-3) → Most hit products (1-2) → Continuous videos (1-3)

(3) Release node:

The most popular videos are predicted to be released in the middle period. Once they become popular, in addition to the increase in fans of the video itself, users can be guided to the homepage to see a series of similar videos, which makes it easy for them to become interested in the account and pay attention to it, thereby generating a chain effect that brings about a continuous increase in fans. We basically rely purely on the increase in fans brought by the content itself, increasing the number of visits to the homepage through high-quality works, and then increasing the number of fans by improving the conversion rate of homepage fans (which is why we need to optimize the homepage and video titles mentioned in the second point, they are all related).

We have tested this method many times and found it to be effective.

4. Make good use of the comment section

To increase followers, you don’t necessarily have to post content yourself. Grabbing the hot comments under popular videos is also a good method.

Under some popular videos, comment and interact more often, and express some useful opinions (it is best not to advertise directly). Interesting and thoughtful comments are more likely to attract the attention of other users, and then they will consider following your account.

The thinking logic of this concern is:

Attract attention → arouse interest → resonate, be interesting, useful, and valuable → pay attention. There is also a comment section under your own video, which you can also make full use of. A great comment or supplementary content that is not yet completed in the video may make the video explode and bring you more followers. Reply more and like more to make users feel friendly and they will become your fans.

5. Keep updating and keep the heat

I believe there is no need to say more about this point. Keeping the account updated daily is the foundation of account operation. Only by continuously outputting new content, maintaining popularity, and allowing users to see the value that the account can provide, will it be easier to gain attention.

6. Live Broadcast

Why live broadcast? This is the time to fully demonstrate the personality behind your account.

Think about it, when you first meet someone, what kind of person do you think will be more likely to attract your attention?

Wouldn’t you prefer someone who is humorous, witty, talented and makes you feel comfortable getting along with?

This is actually the embodiment of a person's personal charm.

The same is true for live streaming. Through live streaming, in addition to delivering valuable and positive things, you can also let more people see your "charming" side. Coupled with the vertical positioning of your account, it will be easier to attract fans' attention. Or some fans actually follow your account just because they like you as a person.

In fact, in the operation of TikTok's international version, there are many small details and tips, which can often bring better results as long as you pay a little attention and make changes. But for newbies, they may not notice these.