Introduction to Guangdiantong advertising features and backend operations!

Because the background operations are too complicated! If you are not careful, a lot of money will be burned.

Especially for GuangDianTong, there are so many placements, which one should you choose? Which one to give up?

As the saying goes, if you want to do your work well, you must first sharpen your tools. Today, let’s share the “ Guangdiantong backend construction process ”!

Guangdiantong Channel Features

Many optimizers will choose GuangDianTong first when placing advertisements because it has a natural traffic advantage. With the two super IPs of QQ and WeChat, it basically covers all users on the entire network.

Advantages: No. 1 social application ranking, wide coverage, high daily activity, high user stickiness, suitable for brand promotion

Disadvantages: Many platforms, wide audience, difficult to be precise

At present, the main products of Guangdiantong include: Tencent News, Tiantian Express, QQ client, QQ space, and browser.

Generally, when placing ads, more people choose Tencent News and Tiantian Express.

Tencent News has highly professional information content and its target audience tends to be business-oriented; Tiantian Kuaibao and Toutiao have similar audiences and are also based on personalized recommendations; like QQ client and QQ Space, the audience tends to be younger and, of course, their spending power will be lower.

However, when choosing channels, you still need to consider your own marketing objectives and target audience.

Introduction to Guangdiantong backend operation

The GuangDianTong backend is mainly divided into four functions: home page, promotion, report, finance, and toolbox . In this article, we mainly learn about "promotion".

Click "Promote" on the right to start building an account.

As shown in the figure below, after clicking in, you will see four items: promotion plan, advertising, subject matter, and keywords .

Since Guangdiantong puts "unit settings and creative settings" together, there are only two main dimensions used: promotion plan and advertising.

Click "Promotion Plan", and you will see a "New Plan" in the upper right corner. Click it to start building.

The first step of creating a new plan: set up basic information of the plan

After clicking Create a new plan, you will be taken to the following page.

1. Plan Type

At the beginning, the system will ask you to choose the plan type, which is mainly divided into: "Display Advertising Plan" and "Search Advertising Plan".

Generally, search advertising plans mainly rely on keywords, so it is recommended to choose "display advertising plan".

2. Promotion objectives

You can choose the promotion target according to your own needs. Do you want to promote a web page? E-commerce? application?

Just select according to your needs.

Usually, the most commonly used promotion goal is: web landing page promotion.

3. Budget

When setting a budget, be sure to remember: it should be 20% higher than the actual budget!

For example, if your actual budget is 1,000 yuan, then you should set the budget to 1,200 yuan.

When our budget is almost spent, the system will automatically reduce the traffic. This setting can ensure that our actual budget is spent perfectly.

4. Promotion plan name

With the increase in later plans, a clear account name is particularly important!

Since the biggest feature of GuangDianTong backend is the large number of placements, it is recommended to distinguish them by placement information, products, and target audiences when setting up a promotion plan.

For example: QQ space - large picture (1000*560) - wedding photography - brand crowd

When the above four items of information are set, you can click Next.

Step 2 of creating a new plan: Set ad dimensions

1. Advertising links

There is nothing to note about this. Just copy and paste the landing page URL above.

2. Orientation

Targeting determines your audience, and the accuracy of the audience determines traffic conversion.

Guangdiantong backend targeting is mainly divided into 7 categories.

1) Geographical location

Based on positioning, Guangdiantong divides the traffic into: people who have been here recently, people who live here permanently, people who have traveled here, and people who have been here.

Of course, among these four, "people who live here permanently" is the most accurate and will have better results.

However, if you want a broader group of people, you can select "People who were here recently."

2) Age

For other platforms, age is mostly divided into age groups. Based on Guangdiantong's natural social advantages, it can be said that age is extremely accurate.

Therefore, when we conduct age targeting, we can also further subdivide it.

3) Gender

As for gender, it goes without saying that men and women must be separated because their creative types will also be different.

4) Behavioral interests

Interest is the key to all orientation.

Behavioral interest orientation can be divided into: interest and behavior.

Interest refers to the label that the system assigns to users. This type of interest is often a long-term behavior and covers a wide range of people.

Behavior refers to the interests shown by users in specific scenarios. For example, decoration. This type of interest is often short-term behavior, with a narrow population range, and traffic conversion will be more accurate.

Therefore, there are generally two methods of interest orientation:

If you want a precise group of people, choose behavioral interests; if you want a broad group of people, choose interests.

Of course, you can also cross-target interests based on the population coverage shown by the system on the left.

5) Others

In addition, other targeting methods, such as academic qualifications, networking methods, etc., are relatively irrelevant.

For example, most of the academic qualifications are not very accurate.

So in cases like this, just choose whatever you want, or there is no limit.

3. Advertising Placement

Advertising placement can be said to be the most troublesome thing in setting up a GuangDianTong account.

As shown in the picture, this is a layout selection in the Guangdiantong backend. Not only are there many platforms, but you can also choose layouts based on creative styles, videos, pictures and texts, and even further divide them according to the size of the picture.

How do you choose the advertising space?

First, decide on the platform you want to advertise on.

Secondly, choose the display position and creative style according to the marketing purpose.

Finally, determine the material size based on the creative style.

According to the survey, among all advertisements placed, Tencent News, Tiantian Express and browsers are more popular in terms of advertising placement; and large pictures and three pictures are more popular in terms of creative display style.

4. Scheduling and bidding

Scheduling is the so-called delivery period, which can be selected according to the promotion strategy.

However, it is recommended that you choose 9:00-23:00 during the initial launch. This period can be manually controlled. After the data stabilizes, you can further test other time points, such as early morning and morning.

Regarding bidding methods, Guangdiantong has two main types: CPC and OCPA.

CPC, which means pay per click.

We need to pay special attention to OCPA. Unlike Toutiao, it does not charge based on the information form obtained, but charges based on the number of clicks. Even if the user does not submit the form, they will be charged.

This is our last operation. After confirming the bid, you can submit it for review directly.

The above is a simple operation in the GuangDianTong background.

Related reading:

1. Tencent Guangdiantong optimization methods, techniques and strategies, Guangdiantong promotion and operation case sharing

2. Tencent Guangdiantong advertising promotion account opening | Tencent social advertising agent

3. How effective is GuangDianTong? How effective is GuangDianTong advertising ?

4. Guangdiantong account opening requirements, qualifications, and procedures | Tencent social advertising agency

5. Guangdiantong advertising account opening price, fee quotation | Tencent social advertising agency

6. Guangdiantong advertising formats, advertising resources, advertising locations | Tencent social advertising agency