New media content operation skills: How to choose a good title?

I believe that almost 80% of new media people have racked their brains to come up with titles.

Because a title that attracts users is the beginning of increasing the number of readers, new media people attach great importance to it.

1. Two Misconceptions about Titles

2. Key indicators of the title: open rate and spread rate

3. Title Three Principles

4. Seven basic types of titles

5. Basic elements of a title: words and structure

The structure is divided into: length, prefix and suffix, double title

6. Triple value of title

7. Three Tips for Titles

8. Eight-step title method

9. Title 11 Prohibitions

Source: Xia Jiafeng