The Dragon Boat Festival is here again, and this is how brands leverage their marketing efforts!

Let me ask you a serious question first: Have you thought of creative marketing ideas to leverage the Dragon Boat Festival ? For those who haven’t thought about it yet, don’t worry, here comes the key point. Mei Xiaohua has compiled a brand’s Dragon Boat Festival creative marketing guide, use it, you’re welcome!

How to make a poster?

When it comes to festival marketing, most brands will choose poster copywriting . Because this year's Dragon Boat Festival poster has not been released yet, Mei Xiaohua found last year's poster and took a look at it~~~

Let’s look at the condom brands first:

Durex

The Dragon Boat Festival is still a traditional festival. Durex asks everyone: #龙午节#Have you eaten? [Smile]

Durex

The holiday means eating "zongzi"! Especially the Dragon Boat Festival on June 9th.

The following are some of the more exciting poster copywriting selected by Mei Xiaohua:

McDonald's

If these 4 flavors were also added to the "Zongzi War", which one would you most like to eat_______? #Dragon Boat Festival#

KFC

#高考聖券在持#Today is the Dragon Boat Festival. Amid the fragrance of rice dumplings, most of the college entrance examinations have come to an end, and graduation is approaching quietly. "Duan" means beginning or start in ancient Chinese. After a thousand sails have passed, graduation is the time to set sail again...what about you? We cherish the past and look forward to the future

Coca Cola

Choose your favorite rice dumpling based on your intuition and test your fortune in the second half of the year! It’s so accurate~ Tell Xiaoke what kind of rice dumpling you chose?

pulsation

#龙午节# Oh my god, it turns out the true meaning of Dragon Boat Festival is this. It is said that this is a necessary ritual before a dragon boat race, and from then on you will have both good form and high energy!

Jiaduobao

Every grain of glutinous rice carries endless thoughts. Happy Dragon Boat Festival.

Jiayuan.com

#龙午节#Jia Jia knows that you don’t want to grow old alone, and you’ve been looking for her everywhere. The one who makes you fall in love at first sight is your destined lover.

How to do H5?

In order to leverage festival marketing, most brands will choose to produce an H5 in addition to poster copywriting. How to make H5 stand out and attract attention? How can you get attention in the circle of friends ? Mei Xiaohua found some pretty good H5 cases. It’s up to you whether you want to take a look or not!

Case 1: Coca-Cola

During the Dragon Boat Festival last year, Coca-Cola launched the H5 titled "Dragon Boat Festival Blockbusters Are Now Showing", which allows you to watch a heartwarming movie about rice dumplings in the form of comics.

Case 2: Tmall

During the Dragon Boat Festival last year, "Descendants of the Sun" was on the air, and the male lead Song Joong-ki became the object of many brands' scramble to take advantage of it. Tmall also launched an H5 with the image of Song Zhongji and Zongzi on the occasion of the Dragon Boat Festival. Song Zhongji in the image of Zongzi is inexplicably cute~~

How to make TVC advertisement?

Compared with other festivals, brands launch relatively few TVCs during the Dragon Boat Festival, and most of them are based on creative ways to eat rice dumplings. Mei Xiaohua found some interesting TVCs.

Case 1: KFC

It is said that three women make a play, and those four joke tellers never stop telling shocking stories! Should we eat chicken or rice dumplings for Dragon Boat Festival? This world-class problem is not difficult for our boss Xue! "Eat rice dumplings for good luck, eat chicken for good fortune" Boss Xue traveled through ancient paintings to offer wisdom, and gave advice to the three siblings with golden sentences~ Good rice dumplings go with good chicken, and the Dragon Boat Festival is at KFC!

Case 2: Weather Beauty Reveals: Should Zongzi be sweet or salty?

The differences in regional culture and living habits is an everlasting topic. The variety show used the choice of sweet or salty rice dumplings to spark a heated discussion among people in the north and south.

Summarize:

Brands are paying more and more attention to festival marketing, and the investment costs are also increasing. How to achieve the expected outstanding communication effect depends on your creativity.

So, advertisers, what are your creative ideas for leveraging marketing during this year's Dragon Boat Festival?

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