Read 100,000+ soft article titles and 19 writing routines, and learn!
| Introduction: It is said that to see whether a person is beautiful or not, you have to look at her face, and when looking at a person's face, the most important thing is to look at her eyes. To determine whether a soft article is good or not, the first thing we look at is the title. It is crucial whether the title is attractive and can catch the readers' attention, especially for soft articles on the Internet. An unattractive title will have no click-through rate. Therefore, from the perspective of soft article writing, how to write the soft article title is the most important link. By summarizing some of the techniques I use when writing soft articles, and adding the experience shared by some other soft article teachers on the Internet, I have summarized the most complete soft article title routines in history. We hope that whether you are new to soft articles or have been in the soft article industry for a long time, you can gain something from it! 1. Use "profit" to attract people . Unlike other types of articles, soft articles are generally published by businesses to promote products and brands, so you must use "profit" to attract people and directly point out your interest points in the title! Classic soft article titles: "It is not a dream for a small webmaster to earn 100,000 yuan a year - my struggle" (XX website training soft article title) "Leave your 10 yuan, and also leave your hemorrhoids" (medical soft article title) "Register as a member of XX website, and get a 100 yuan cash coupon" (XX online mall soft article title) 2. Tempting people with "newness" People are always interested in new people and new things. This is common sense. Grasping this feature and creating soft articles with news value will often cause a huge sensation, especially when it is spread on the Internet, it can get more reprints. The words commonly used in news headlines here include: surprising, first time, first time, leading, innovative, finally, flourishing, undercurrent! Classic soft article titles: "Reporter's Observation: Online Project Outsourcing is Booming" (the title of the soft article written by the author for a certain Witkey website) "The Surprise of "Sunlight Plates" in Our City" (the title of the soft article written by the author for a certain real estate project) "Apple AIR is innovative, new and thin (the thinnest laptop in the world)" (the title of Apple's soft article) "Finally, multi-purpose vehicles begin to interpret luxury with safety" (the title of the Tulang sedan soft article) 3. Move everyone with "emotion" People are emotional animals, family, friendship, love, in this world we are surrounded by "emotion"! So with this feature, in the soft article title, grasp the word "emotion", use "emotion" to move readers, when writing this title, the author must invest his own emotions! Classic soft article titles: "19 years of waiting, a gift that made her cry" (XX gift soft article title) "For this website, I broke up with my girlfriend" (XX website soft article title) "Husband, I can't quit smoking, wash my lungs" (XX health care product soft article title) 4. Touching people with “story” Since childhood, we have been listening to our parents telling stories. When we grew up a little and learned Chinese pinyin and some simple words, we began to read stories. When we became adults, we like to read story magazines such as “Zhiyin”! It can be seen that “stories” have always been with us from childhood to adulthood, and story-type titles are more likely to touch people and attract more readers. Classic soft article titles: "A Xiangfan man and his dream of Century Huafeng decoration brand" (XX decoration company soft article title) "My encounter with tea-picking beauties" (XX tea soft article title) 5. Use "suspense" to attract people. The TV series "The Hidden Corner" was a huge hit when it was broadcast. Why did this drama attract so much attention? To a large extent, it was because of the gripping plots one after another, because you could never guess where the next episode would go. The same is true for writing soft articles. From the title, you can foreshadow the situation, so that readers will read the text out of surprise and speculation. Such titles should be interesting, inspiring, and suspenseful, and should be able to trigger answers in the main text. Classic soft article titles: "What made his beloved car go down the road of no return?" (Soft article title written by the author for a certain anti-rust product) "What happened in the past ten years" (Soft article title of XX red wine) "Is high-end lactic acid pork a scam?" (Soft article title of XX food) "How did I rise from failure and move towards success?" (Soft article title of XX training) 6. Just like the fascination and suspense of "secrets", everyone likes to hear all kinds of truths. Human's instinct for knowledge also makes everyone like to explore unknown secrets. Therefore, the titles of revelations often attract more attention. If you pay attention to the CCTV Spring Festival Gala, you will find that as soon as the magic show ends every year, there will be a wave of revelations on the Internet, and related posts will also be heatedly discussed. Keywords commonly used in this type of title: secret, tips, truth, behind, tricks, etc. Classic soft article titles: "Lose 10 pounds in half a month, the secret is revealed for the first time" (the soft article title written by the author for XX weight loss products) "Behind the hot sales of Jingzhimei" (the soft article title of XX cosmetics) "Nine ways to triple sales performance" (the soft article title of XX training) "Beware of being ripped off! The shocking secret of building a website at a low price" (the soft article title of XX virtual operator) 7. Using the word "danger" to scare people. Threatening titles were first seen in soft articles about health products. They used threatening methods to attract readers' attention to the soft articles, especially for patients with certain diseases, who would resonate more after seeing the relevant soft articles! Later, this threatening method began to change and turned into stating a fact. The fact provided could make others realize that their previous understanding was wrong, or create a sense of crisis. Classic soft article titles: "High blood lipids, a precursor to paralysis!" (XX health product soft article title) "Oh my god, bone hyperplasia kills people!" (XX health product soft article title) "A 30-year-old person has a 60-year-old heart" (XX health product soft article title) "Two-thirds of your life is spent in bed, why not choose a good mattress?" (XX mattress soft article title) "If you don't care about calcium and vitamins, please continue to drink this soy milk" (XX food soft article title) 8. How to make readers feel closer by calling people "question" in the title of a soft article? The easiest way is to say hello, just like the Chinese people will ask each other when they meet, "Have you eaten?" Obviously, dialogue, asking questions, or calling people by their names can often attract more readers' attention. It is even possible that some people who are not asking questions by you will pay attention to this soft article because they are curious. Classic soft article titles: "XX, XX are all here, what about you?" (Soft article title written by the author for a certain event) "Like Shanghai, fly here?" (Soft article title of Sina Shanghai) "People born in 1982, come and have a chat" (Soft article title of XX product) "Who else wants IELTS, TOEFL, CJRE study materials?" (Soft article title of XX training institution) 9. A good soft article title that is interesting will often be remembered by readers after reading it. This is due to the language used by the soft article creator. Vivid, humorous and witty language can make the title lively and playful. Appropriate rhetoric and the effect of homophony can make readers have endless aftertastes after reading, and even be willing to spread word of mouth. Classic soft article titles: "Get rid of the spots quickly, and don't let the acne stay" (XX anti-acne cosmetics soft article title) "Lithium can make things clear" (XX mobile phone battery soft article title) "The shameless era is over" (XX lotion soft article title) "Even passionate men and women don't sweat, because there is XX air conditioner" (XX air conditioner soft article title) 10. Suggestive titles that move people with "discussion" are titles we often see, especially when doing promotional activities, such encouraging titles are more common, but if suggestive titles want to break the routine, it takes hard work. The author suggests that you can start from the rebellious mentality of people and not let them do anything, so that readers will often think about what to do. Classic soft article titles: "Never start a business just to become a boss" (XX investment soft article title) "Fruit Extract Recommendation: Drink Hot Fruit Extract in Winter" (XX beverage soft article title) We have just introduced the use of "emotion", "interest", "events", as well as "intimidation", "questions", "decryption" and other methods to write soft article titles to attract readers' attention. This is basically considered "active attack ". Is there a way to create a good soft article title without spending too much brainpower? Of course there is. The following will teach you how to use, or use some people, events, and hot spots to write attractive soft article titles. 11. Borrowing "celebrity" Anything about celebrities is of concern to the public, whether it is their work, their life, or their interests, etc. If the things or products you promote can be associated with celebrities and borrow the gimmick of celebrities, it will surely attract the attention of many readers. I remember that after Lin Dan won the championship at the Beijing Olympics, he threw his shoes into the audience. The next day, no less than 10,000 Lin Dan championship shoes appeared on Taobao. This is the star effect. Classic titles: "Zhao Yazhi's Secret to Being 20 Years Younger" (title of a cosmetics article) "Li Bingbing's Favorite Bags" (title of a brand bag article) "Gong Li: L'Oreal, You Deserve It" (title of a cosmetics article) 12. Borrowing "experts" In the information society, in addition to public celebrities, there are some recognized experts in all walks of life, such as Mr. Fu Wei in the field of SEO and the author in the field of soft articles. With the help of these experts or these well-known organizations, let them speak out and attract everyone's attention! Classic titles: "A day's income of tens of thousands of yuan, the business experience of entrepreneurial experts" (the title of the soft article written by this site for a certain investment agency) "PS Master XX tells you how to draw a watermelon" (the title of the soft article of a certain training institution) "PHP experts teach you how to hide files" (the title of the soft article of a certain training institution) 13. Use "hot spots" to capture popular events and hot news in society, and use them as the source of soft article title creation. Through the public's attention to social hot spots, guide readers to pay attention to soft articles, and increase the click-through rate and reprint rate of soft articles. Soft article writers can use Baidu's search rankings to pay attention to recent hot events. The hot topics here range from the Olympic Games, the World Cup, and the Shenzhou VI spacecraft landing to the labor shortage in society and the rush to pre-order flowers for Christmas. Classic titles: "Shenzhou VI uses Patriot USB flash drives that can be repeatedly erased and written billions of times" (a soft article title for a digital company) "Faced with a "labor shortage", how can companies leverage e-commerce" (a soft article title written by this site for a Witkey website) "Christmas flower reservations are popular on the flower website" (a soft article title written by this site for a flower website) 14. With the help of "popularity", some popular words appear on the Internet every once in a while, from "Hold on", "You know", "I can't afford it", "I won't give you 100 yuan" in the past two years, to Jackie Chan's catchphrase DUANG~~DUANG~~ recently, the use of these high-frequency popular words can attract readers' attention to a certain extent. "Completely crush the "crazy stone"" (XX medical soft article title) "How can you hold on when the iPhone 5 lottery is in progress" (XX activity soft article title) "DUANG, the housing price has really dropped" (XX real estate soft article title) 15. Use "culture" to create soft article titles with the help of poems, idioms, ancient Chinese, proverbs, two-part allegorical sayings, colloquialisms, industry professional terms, military jargon, foreign languages and dialects, names of people and places, film and television opera songs, etc., to enhance the "cultural cultivation" of soft articles and reduce their advertising flavor! "The First Video Challenges CCTV: Same roots but different fates, it's too urgent to fight each other" (XX Video Network soft article title) "House prices fall, people only ask but don't buy, agents only ask "If You Are the One"" (XX intermediary soft article title) "Shuanghui shed tears" (XX food soft article title) Finally, let's learn some other commonly used soft article title writing methods: 16. Exaggerated soft article titles use exaggeration of a certain event or a certain point of view, or even extreme views, to attract readers' attention and generate interest in the content of the soft article. Classic titles: "A 30-year-old man has a 60-year-old heart" (title of XX health care product soft article) "Tens of thousands of citizens "raid" XX home appliance store at night" (title of soft article written by this site for XX home appliance store) "The health of 2 million people is related to this view" (title of XX health care product soft article) 17. Historical soft article titles: China has a history of about 5,000 years. When it comes to the most XX things in XX history or XX dynasty, it is bound to cause a sensation and attract attention. By taking advantage of this feature, when writing soft article titles, you can use the most XX things in history to attract readers. Classic titles: "The most popular women's clothing in history, sold out N times" (title of soft article of XX Taobao store) "The most economical group purchase in history is tonight" (title of soft article written by this site for XX shopping mall) "The most popular soft article training course in history" (title of soft article written by the author) 18. Comparative soft article titles: This type of soft article title shows its superiority by comparing itself with itself or its peers, so that readers can have a deep understanding of the uniqueness of the product or service to be promoted in the soft article. From the contrasting soft article titles, we can also evolve and create changing soft article titles and selective soft article titles. Classic titles: "XX brand service, beyond the scope of the national three guarantees service" (the title of the soft article written by this site for XX shopping mall) "China's public relations faces a crossroads: go left or go right?" (the title of the soft article of XX public relations company) "Wuliangye no longer attacks the party, government and military markets" (the title of the soft article of XX liquor) 19. How powerful are numbers in the title of digital soft articles ? What kind of spiritual impact can numbers give people? How big will the effect of huge data be? These questions do not need to be answered. We just need to think seriously about how shocked our hearts are when we encounter numbers. Shock one's soul from numbers, find answers to curiosity from numbers, and gain strength from numbers. Classic headlines: "Look, he is the 90,000th M-Zone person!" (Mobile company soft article title) "5 days, earn 3,800 yuan!" (Financial product soft article title) "Material China: Photoshop a beautiful LOGO in five minutes" (XX website soft article title) |
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