Wudalianchi SEO training: What are the factors that affect the website bounce rate?

If a website has a high bounce rate, it means that the user experience of this website is very poor. Users cannot find what they need when browsing the website, so they give up browsing the website. Search engines target users, and if users have no interest in your website, then naturally your website will have little traffic. So what are the factors that affect the bounce rate of a website? Let’s find out together below.

Wudalianchi SEO training: What are the factors that affect the website bounce rate?

1. Traffic channels (20%) determine the quality of user access. Like a river, the more natural the river entrance is, the better the flow quality. For example: SEO traffic, search keyword traffic, website input traffic, event traffic, traffic from other platform websites, etc. To increase the bounce rate of the traffic channel, you first need to consider increasing the traffic entrance of the natural channel. We can analyze the proportion of these sources in all sources in Baidu Statistics.

2. Browsing speed (30%) From the moment you click on a web page, search engines and users begin to judge the website experience. Research by Baidu User Experience Department shows that the expected and acceptable page loading time is within 3 seconds. If the page loading time is too slow, users will lose patience and choose to leave, which is a huge loss for the website and search engines. Baidu now attaches great importance to browsing speed and has also updated the Lightning Algorithm: After the Lightning Algorithm is launched, the loading time of the first screen of the mobile search page will affect the search ranking. If you open the first screen of a mobile web page within 2 seconds, you will get a traffic tilt under mobile search. At the same time, pages that load for 3 seconds or more on the first screen of a mobile search page will be suppressed.

3. Content quality (50%) refers to the quality of the text and pictures in the article. When a title attracts users, users can click deeply through the title, but the title is wrong. This is a very disgusting thing for users. It is easily the most direct reason for the increase in website bounce rate. This is also the fundamental reason why many SEO internal pages can participate in effective ranking. Of course, the quality of the article also needs to be improved. It is recommended to use the original handwritten text. Only when your articles are well-written and attractive can your website have continuous traffic.