Introduction to NetEase Youdao advertising, prices, and promotion effects!

What is Youdao Promotion

Youdao Promotion is an advertising product of NetEase, which includes Youdao Easy Investment and Youdao Smart Selection. Youdao Easy Investment is mainly

The banner and text ads of NetEase's products and partner portals, and Youdao Smart Selection are DSP ads of Youdao mobile APP.

The advertisements are mainly placed in apps that have cooperated with Youdao. The two complement each other and comprehensively improve the advertising effect.

NetEase (NASDAQ: NTES) is a leading Internet technology company in China, founded in June 1997.

1. NetEase's four major module services:

1. NetEase portal channel (NetEase portal www.163.com, NetEase News...) provides Internet users with Chinese online services centered on content, community and e-commerce services.

2. NetEase Mail (email business, 163, 126, yeah.net mailbox...) As of March 31, 2015, the total number of effective users of NetEase Mail reached 760 million.

3. NetEase Games (Westward Journey Online, StarCraft...) A master in independent development and successful operation of online games, it has become a leader in domestic online games in terms of development strength, product lines and market share.

4. NetEase Youdao (user products such as Youdao Dictionary, Youdao Cloud Notes, Huihui.com, and commercial products such as Youdao Easy Investment and Youdao Smart Selection) is a subsidiary (advertising company) of NetEase that uses big data technology to provide mobile Internet applications.

2. NetEase Youdao Promotion

It is a paid promotion service provided by Youdao Company, including two promotional products, Youdao Easy Investment and Youdao Smart Selection. It can accurately promote the client's products or services to the client's target consumers, thereby influencing their purchasing behavior and enabling the client to benefit from it.

NetEase Youdao YiTou Product Advantages

1. Youdao Dictionary: Intensive Internet users, high education, high purchasing power, high communication power

2. Brand portal: Browsing users: With a huge number of users and browsing volume, companies receive free massive publicity. High-end and low-end people coexist.

3. NetEase Mailbox: Enterprise users: mainly used by enterprises, white-collar workers, and management users with stable economic ability and high education

4. Youdao Search: Actively looking for users: set keywords and wait for customers to come to you.

5. Cooperating sites: Browsing users: A huge number of users and browsing volume, mainly low-end netizens from all walks of life.

3. Youdao Yitou

Youdao Easy Investment is a precise commercial promotion service provided by NetEase Youdao. It uses NetEase core products such as Youdao Dictionary, Brand Portal, NetEase Mailbox, Youdao Search, and partner sites as the main media to accurately promote your products or services to your target consumers, thereby influencing their purchasing behavior and allowing you to benefit from it.

4. Smart Selection - PC Advertising

Youdao Smart Selection is a real-time bidding (RTB) advertising product launched by NetEase Youdao. Based on NetEase Youdao's deep technical accumulation in large-scale data storage and computing, it has become one of the largest and most technologically advanced DSPs (demand-side platforms) in China. Youdao Smart Selection connects to all major advertising exchanges (Ad Exchanges) in China, including BEX, TANX, ADX, TADE, Allyes, MOGO, and eMedia, etc. By analyzing and mining massive amounts of data, it accurately identifies user needs and intelligently matches advertisements, helping advertisers to significantly improve advertising effectiveness.

5 reasons to choose Youdao Smart Selection

1. Covering all online media, enjoying NetEase traffic resources, and advertising exposure reaching 8 billion

2. NetEase’s exclusive demographic data + AdExchange platform; audience cookies reach 1 billion, covering 95% of Internet users

3. Segment 1 billion high-quality people into 14 interest categories and 192 interest subcategories to help you capture users' preferences.

4. Provide exclusive user database and support multi-combination targeted delivery

5. The first “crowd cloning” technology: in-depth analysis of buyer attributes to help you expand the crowd with the same attributes!

Youdao promotion price

How much does it cost to promote NetEase Youdao? In what form is the charge made? NetEase advertising quotation table and other information are all advertisements

The content that the main focus is on before the advertisement is placed. NetEase Youdao charges in three ways: CPC/CPM/bidding. The following is a detailed introduction to Youdao

Promote these three billing methods.

Youdao promotion can be charged in three ways, namely CPC/CPM/bidding

1. CPC: CPC is pay-per-click. When your advertisement is placed on Youdao.com, you can choose CPC billing mode. The advertisement will be charged only after it is clicked. There is no charge for advertisement display.

2. CPM: CPM is charged by impression, usually per thousand impressions. That is, after you place a NetEase Youdao ad, if you choose to charge by CPM, your ad clicks will not be charged, and you will only be charged if the ad is displayed enough times.

3. Bidding: There is also a bidding part in Youdao promotion. Your bid needs to be high among all advertisers to get the opportunity to be displayed. Advantages of Youdao promotion

NetEase Youdao promotion effect

I. Industrial and Commercial Economy

1. Product: P2P industry

2. Platform: Full platform, provided that all qualifications are complete. (For specific accounts, please provide the specific URL for review for accurate judgment)

3. Recommended platforms: dictionary, dictionary information flow, mailbox text, DSP-mobile brand resources

4. Registration cost: 20-100 yuan

5. Difficulties in optimization: Competition for traffic is fierce, and the frequency of account optimization and adjustment has increased. It is necessary to continuously optimize materials and titles and adjust accounts based on the click-through rate.

2. Cultural Education

1. Products: Study abroad, foreign language training

2. Platform: All platforms

3. Recommended platforms: Dictionary, Dictionary Information Flow View the World, Dictionary AIO Focus Picture DSP-Mobile Brand Resources

4. Conversion cost: The conversion cost of the main dictionaries is about 60-80 per order; for customers with larger brands such as Web.com and EF, it is about 30 yuan; for small brand customers such as Meten and King George, it is about 60 yuan. (Customers with stronger brand awareness are more likely to gain user trust.) Among them, the conversion cost of information flow (Kan Tianxia) feedback is around 20-40 yuan.

5. Difficulties in optimization: Competition for traffic is fierce, and the frequency of account optimization and adjustment has increased. It is necessary to continuously optimize materials and titles and adjust accounts based on the click-through rate.

3. App Download

1. Product: Educational app download

2. Platform: Full platform, provided that all qualifications are complete. (For specific accounts, please provide the specific URL for review for accurate judgment)

3. Recommended platforms: Dictionary mobile terminal, Dictionary information flow, Dictionary Discovery app download location DSP-mobile terminal brand resources

4. Conversion cost: The conversion cost of educational apps is about 3 yuan, and the conversion rate is 12%. The main representatives are Yuantiku and Shanbei Words.

For NetEase Youdao advertising , please contact Qinggua Media official

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DSP | Introduction to NetEase Youdao promotion products!