Key points for Google English SEO optimization

Before studying this tutorial, you must first understand that the theoretical foundation of our entire tutorial is anchor text. Whether it is Google Chinese or Google English, both use anchor text as the main starting point to rank web pages, and all the ideas and tutorials we have discussed are common to Google Chinese and Google English. To facilitate your learning and reading, the system provides optimization suggestions for Google English.

Key points for Google English SEO optimization

Tip 1: Choose your target keywords

Domestic Google English search engines usually use a few specific keywords, which we call target keywords, i.e. keywords used on the homepage to bring in major customers.

1. Use Google keyword tool to query industry-related keywords and search volume, and then determine your target keywords.

2. A website can determine 1-3 keywords as target keywords.

3. Enter your expected target keywords on the English version of www.google.com and check the top ten rankings.

Mainly observe whether those websites are sent in bulk. If the vast majority of the websites are sent in bulk, then it will be difficult to promote this keyword. Because words that are operated using formal techniques are difficult to compete with large-scale mass-sending websites. The ranking of mass-posting websites will be unstable, but if a large number of sites are doing mass-posting, then there will be many mass-posting sites on it at any time, and it will be difficult for sites using regular methods to get on the list.

Point 2: Determine the website domain name and program

1. On Google English, the domain name contains keywords, which is of great significance. For example, the keyword “yiwu sourcing agent” would be very advantageous if it uses the domain name “yiwu-sourcing-agent.com”.

2. For the website program you choose, you can customize the URLs of the website column pages and content pages as much as possible, and you can write the keywords of the current page in the URL.

For example: xxx.com/keyword-tools/ contains the keyword "keyword-tools".

This is very important, and you should take it into consideration when choosing a website program.

The wordpress program we recommend supports this function. If you want to use it for yourself, you need to improve on the template.

Point 3: Optimization points

1. Write the target keywords in the title of the website's homepage, separate each keyword with a comma, and write the keyword tags and description tags at the same time.

2. Pay attention to keyword density on the homepage.

3. Make the website have a clear and organized tree structure. For example, the basic guide section of the homepage of www.seo.cn, the homepage-column-content page, is clearly organized.

4. The homepage should have a section for the latest articles or latest products to ensure that the homepage is continuously updated.

5. Each content page should have links to other content pages, such as similar products, related products, etc.

6. Do a good job of secondary navigation.

7. Optimize long-tail keywords for each content page and make sure they appear in "four places", that is, the keywords appear in the title, in the URL, in the content with bold text and increased density, and in the anchor text inside and outside the site.

8. Content must be added gradually, not all at once. Originality is the best, and Google attaches great importance to original content.

9. Please note that in the keyword tag, keywords are separated by commas, and the description tag should expand the description for the keywords, repeating the target keywords twice as appropriate.

If you are building an English website and are competing with foreigners for keywords, it will be quite difficult. The main reason is that SEO is more popular abroad and their foreign website resources have advantages. The biggest bottleneck for English sites is that external link resources are often not easy to obtain.