Xiaohongshu’s efficient strategies for increasing followers!

In just one or two months during the epidemic, they who started to study Xiaohongshu seriously have gained more than 100,000 or 200,000 fans!

Today let’s talk about how they gained hundreds of thousands of followers in just about two months!

01 Small taro

The first note was published on February 20th. The number of followers has reached 298,000 so far, and the cumulative increase in followers in March is 211,200

Fan growth chart for the past month

A total of 39 notes have been published, and the total number of likes and favorites has reached 600,000!

Xiaoyu's homepage

Different from the bloggers on Xiaohongshu who share practical information and experiences, Xiaoyu is positioned as a drama blogger. The content of the account mainly focuses on the daily battle of wits and courage between Xiaoyu and the landlady Ma Ma. Each note is a story about Xiao Yu and her landlady's mother. The constantly twisting plots and exaggerated performances are very eye-catching.

The landlady finally doesn't need to use slippers to beat taro

(Click on the image to view the notes)

However, this type of content style is actually more suitable for Douyin. Sure enough, in October 2019, Yutou Kuaipao has started updating on Douyin, releasing a total of 46 works and accumulating 12.82 million fans!

There is still a big difference between the content of Douyin and Xiaohongshu platforms. Douyin focuses more on fun, while Xiaohongshu focuses on seeding grass. However, Douyin celebrity Yutou Kuaipao joined Xiaohongshu with the same content and was able to achieve such a good effect (ranked 5th in monthly number of fans). Similarly, Douyin also has bloggers who focus on seeding grass and sharing practical information, and they have also gained a lot of attention. This shows that the content of each platform is very inclusive on the basis of having its own overall style and tone!

So after you have done well on one platform, you can also choose to update on multiple platforms! In an era where content is king, the most important thing is to ensure the quality of the content! However, when updating on multiple platforms, it is best to make some adjustments based on the style of each platform!

02 Your Little Q

The current number of fans is 261,000, with a cumulative increase of 177,100 fans in March. The main content is unboxing, good things and sharing of some affordable Taobao stores!

Fan growth chart for the past month

I have been publishing notes at a certain frequency since December 2019. So far, I have published a total of 131 notes, and I have been able to keep updating them almost every day.

Your little Q's homepage

Below is one of her homepages. We can see that the cover style of the notes on her homepage is relatively uniform, and the theme is very clearly displayed on the cover.

Fairy 🍑 Shop Collection 4｜Slum Student Party Earrings and Necklace Recommendations

(Click on the image to view the notes)

Such as "100,000 followers in one month", "5 bags for 100 yuan", "Clothes as low as 9.9", "Sharing affordable accessories", "Average price of clothes and pants 20", "Affordable skin care and cosmetics", etc. I would like to ask you what can you see from these cover texts?

1. Account positioning: fashion, beauty and skin care

2. Target group: students, slum girls

Yes, she has a very clear positioning. In addition, her notes basically introduce the price, material, quality, feel, etc. of several products she bought on Taobao during the period in the form of videos. She helps everyone to do the evaluation first and provides users with a reference. This is the value of her notes to users.

In the video, the price and the store are marked in the video, which makes it convenient for users to obtain the information they need. The form of presentation is quite good! In addition, her own image is also relatively good, which can attract some fans who like her looks!

But the most important thing is her update frequency, once a day + good content + clear positioning, so it is not surprising that her fan growth rate is increasing.

03 The most dancing girls in Changsha

The current number of followers is 195,000, with a cumulative increase of 167,600 followers in March. During the period of staying at home, a series of dance teaching videos on 30-day home martial arts training were launched! Gained the love of the immortals at home~

Fan growth chart for the past month

If you look at her earliest notes, you can find that this account has been constantly adjusting its content, from travel notes in the beginning, to later shooting some dance videos, as well as dance explanation videos, and gradually gained some attention, but there are still many areas that need to be optimized!

Home page of a group of girls who love dancing the most in Changsha

Starting from February 21, they launched a series of videos on practicing dancing at home, and began to unify the style and cover of the videos. Based on the previously shared dances and tutorials, they unified them into slow-motion teaching of dances, and the dances they chose are relatively simple and suitable for beginners to practice!

【Kiwi】30-day dance training at home-Day 30

After 30 days of home dance training, they began to choose some popular dances for movement breakdown teaching, such as the theme dance of Youth With You 2 which was very popular some time ago. Professional teaching coupled with appropriate hot spots, including home dance practice during the epidemic and dance teaching of Youth With You 2, made good use of hot spots!

【kiwi】《Youth With You 2》Theme Song Dance Tutorial (Part 1)

In addition, the unified style of the homepage and the daily update frequency are also a big plus, so, all the success is justified!

04 Conclusion

Every time I summarize why a blogger can be successful, why he can quickly gain followers, and why he can have popular notes, the reasons are always the same: recognize the platform rules, understand the needs of users, constantly improve their content, and maintain a stable update frequency!

Author: Mr. Elk Sky

Source: Mr. Elk Sky (ID: milusir94)

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