A review of marketing cases leveraging the college entrance examination

This year's college entrance examination candidates seem to have a particularly difficult time, especially those in the capital. In this period that is a turning point in life for most people, not only are the candidates working hard, but various industries are also actively promoting marketing based on the college entrance examination.

Next, let’s look at some excellent marketing cases leveraging the college entrance examination.

There are many keywords that can be leveraged for the college entrance examination, starting from the eve of the college entrance examination, checking scores, filling out applications, all the way to the start of university . Although the college entrance examination only lasts for two days, the marketing time span is very large.

Mock exams, the chance to take the exam again, success in the college entrance exam, graduation and separation, the beginning of a new life, etc., these can all be used as themes for leveraging marketing during the college entrance examination period.

Serious and informal test questions

First of all, for the sake of students, Mengniu has specially launched a tool to predict the college entrance examination questions this year, so that candidates can review knowledge points while absorbing nutrition.

In addition, a video titled "Hinti" was specially shot to cheer up the candidates.

Among H5 marketing cases, the most common one is simulated test taking. Although college entrance examination candidates should not have time to be distracted, those who have already taken the college entrance examination are still very interested in their remaining knowledge reserves.

This is probably the reason why quiz games have become so popular in recent years.

The first thing we want to appreciate is the “Test Your College Entrance Examination Residual Value” launched by Tencent Charity two years ago. As a student who once knew everything about astronomy and geography, how much of the knowledge you learned in high school do you still remember? Anyway, the rabbit got full marks and looked proud.

In fact, if you look closely, you will find that the title or answer of each test question is related to "99".

The results page at the end also points out: "All answers point to one truth - 99", which is exactly the 99 Charity Day launched by Tencent Charity. The clever combination of "college entrance examination questions" with 99 not only takes advantage of the popularity of the college entrance examination for promotion, but also allows the "candidates" who have finished answering the questions to suddenly understand the meaning of 99, highlighting the marketing purpose and making a deep impression.

If Tencent's is a serious test question, then the following case of Kuaishou leveraging its momentum is the most unserious test question.

I can still choose the test paper, which is good, but your test questions... I racked my brains and figured out the answer, but you told me it doesn’t matter. No matter what it is, just write the solution first. I can’t say you are wrong.

Each "interesting answer to a question" is accompanied by a short video with Kuaishou's unique characteristics. It turns out that answering questions can be so interesting.

There is a kind of youth called college entrance examination

Summer is approaching and the college entrance examination is approaching.

M&G Stationery directed a short video - "It's an honor to fight with you", telling the difficulties of every college entrance examination candidate.

Every day there are always endless papers to do and questions to answer. No matter whether you go to sleep or get up, the sky is always dark.

In the third year of high school, there is tension, anxiety, desire, and uneasiness, and entertainment seems like a luxury. All we can do is be stubborn and persistent. We must make all preparations for the dreams in our hands.

Isn't this exactly what those of us who have experienced senior year of high school and the college entrance examination are talking about?

Different application

The college entrance examination is not only a competition among candidates, but universities are no exception. With less than a week left before the college entrance examination, various universities are already ready to welcome new students.

I wish to ride the wind and break the waves. The waves wash away the sand and the gold appears. I splash ink and roll up my sleeves to write, wishing you a bright future and may you soar into the sky like a roc!

Ding Dong! Jiaotong University customized milk tea has been delivered~

Help every student who is preparing for the college entrance examination at their desk

Live up to the present and the future will be promising.

Whenever the application period is approaching, the application guides of various universities are launched online. They are no longer boring black and white words, but more creative and dynamic h5. Let’s take a look at the different application guide of Beijing Institute of Technology in 2018.

You can choose not to know enough, or you can directly check the application guide, which mainly introduces the characteristics and advantages of Beijing Institute of Technology, as well as the admission regulations, through simulated WeChat chats and flash mobs. Simple, clear and more vivid.

Finally, I wish all the candidates to pass the exam and get all the answers correct.

Author: Maotu

Source: Maotu