Tik Tok short video operation and promotion methods!

Everyone wants to join Douyin to get a piece of the pie, but after joining Douyin, they find that it is not easy to get this piece of the pie. Both companies and individuals have encountered various problems. The most basic ones are: no views, no exposure, no likes, personal accounts are judged as marketing, and corporate accounts become zombie accounts. So what should they do?

1. Six core points of Douyin traffic diversion

Key point 1: The video duration must be longer than 7 seconds.

Key point 2: Try to post your work in vertical orientation first, and avoid posting in horizontal orientation as much as possible.

Key point 3: When uploading videos, it is recommended to select a category and add corresponding tags.

Key point 4: Do not insert hard ads;

Key point 5: The video must not have problems such as watermarks or blurred image quality.

Key point 6: There must be no improper operations, such as the appearance of weapons, or shots and images that should not appear.

2. Basic operational ideas of Douyin

1. Positioning

Positioning determines the world, and the significance and importance of positioning are known to everyone.

To put it simply, positioning is to find a category that you are good at, continue to delve into the content, and attract the attention of target users. The reason why most people don’t know how to position themselves is because they don’t have their own expertise. Even if they are lucky today and become popular by riding on a hot topic, they don’t know what to post tomorrow, and it is difficult to attract users. Therefore, the only way to achieve sustainable development is to position your account.

2 Shooting ideas and forms

1. Up-to-date equipment and excellent production

The originality and quality must be high. Compared with Kuaishou and Volcano, Douyin requires the overall style of your video to be more trendy, cool and youthful. It also requires a certain level of picture quality and shooting skills. In short, it has relatively high requirements for quality.

2. Ensure the quality of each frame and improve the completion rate

You have to get to the point quickly and make the most of every frame. Otherwise, the audience will flip you over at any time with just a flick of their fingers. If the completion rate does not increase, the algorithm will consider your video to be of low quality and it will not be recommended.

3. Real people appearing

We have official connections with TikTok, and can tell you responsibly that TikTok is more willing to support accounts that show their faces, which is closely related to the social attributes of TikTok. So, initially there were no real people appearing in our videos, but now the frequency of real people appearing has been greatly increased.

4. Good looks

For Kuaishou users, appearance is very tolerant, and you can see many ordinary people showing their not-so-beautiful side. If you want to be popular on Tik Tok, you don’t have to be as beautiful as a fairy, but at least you can’t be ugly or sloppy.

Therefore, we will look for people with good looks to be the protagonists of the video.

5. Keep up with popular challenges

Recently, TikTok launched a popular challenge, but not many people are participating now. If you judge that this topic has the potential to become popular, you can quickly follow up and create some imitative content, and it is very likely to be recommended.

There are three entrances to access Douyin content. The first is recommendation, the second is following, and the third is challenge.

This is the same as riding on Weibo hot searches. You may not be able to create a hot topic yourself, but you can take advantage of it.

3Edit

By editing, you can make your content appear better. This is a business for professionals, so let’s briefly talk about 3 points to note:

1. Background Music

There are two main criteria for selecting music. The first is that it should perfectly match the video content, which is the best. If this is not possible, then choose music that users are more familiar with, such as "Say Goodbye" and "Seaweed Dance", which users are still willing to pay for.

2. Special Effects

Tik Tok provides functions such as fast forward, slow forward, reverse, and loop playback of selected passages. There are various ways to play, and you can try it out.

3. Title and cover

This is the same principle as the official account, and has a great impact on the playback volume, completion rate, sharing volume, and click volume of your content after sharing.

Another point to mention is that during video playback, the title actually becomes a note, and if set properly, it can play a big role. For example, you can combine the content with memes, or guide users to leave comments.

4. Release and maintenance

1. Release time

The logic is simple - release it when there are more users.

Generally speaking, Internet products have a peak period at noon, and another peak period is around 19:00-23:00 after get off work. You can choose to post during these time periods, but there are also many users using it in the early morning hours.

2. Make good use of comments

We receive a large number of user comments every day, and we need dedicated people to maintain user comments, respond to user questions, and interact with users. If this link is done well, activity and loyalty will be greatly improved.

In fact, you can think of it as an operational position. Because Douyin does not have many operating positions open to accounts now, we can only introduce our products in our avatars and signatures. At this time, we can guide users in the comments and convert them into your sticky users through the author's replies, for example, guiding them to WeChat, etc.

Here are some frequently asked questions about TikTok:

Q: I am a newbie, how can I become popular quickly?

A: You should ensure the following:

1. It must be an original work of the individual. It can be pseudo-original, but it must be processed.

2. Ensure the video length. The video must be longer than 7 seconds and the performance must be complete.

3. Bring your friends along to shoot, and try to shoot as many people as possible

4. Take more challenges, take more challenges, take more challenges

5. Videos related to singing, dancing, skateboarding, painting, sports and fitness are easy to be recommended

6. @TikTok Assistant when posting videos

7. The scene and picture should be clear and the lighting should be good. If you can use the TikTok client to shoot, try to use TikTok to shoot.

8. Publish your work to other traffic platforms under Toutiao to get more exposure

Question: How can I attract fans to WeChat?

answer:

1. Conventional drainage

The most common method of attracting traffic on Douyin is to put the WeChat account in the "Introduction" of the Douyin homepage, preferably a string of numbers, so that even without any symbols or hints, fans can know that it is a WeChat account and add it actively.

2. Paid service traffic diversion

In addition to the usual QR code, you can also try marking "providing authentication service + WeChat account" on your homepage, which will have an excellent traffic-generating effect.

3. Give away test products to attract customers

In addition, giving out benefits and trial products is also a good way to attract traffic. You can leave a message in the comment section of the video and give out trial products corresponding to the video to attract fans to join you in the event.

Question: The corporate Douyin account is not effective. Under what circumstances can we create a corporate Douyin account?

A: So what are the things you need to consider? Based on your needs, here are two suggestions:

1. Use Douyin to do Taobao-style e-commerce

If the company itself is engaged in Taobao-related e-commerce, or intends to invest its energy in Taobao-related e-commerce, it can consider doing it on Douyin. For these companies, we believe that the most important thing is to consider the cost-effectiveness, especially for companies that plan to "expand their territory".

Because developing new e-commerce businesses requires reinvesting some human resources and operating costs, companies need to consider the return on investment to determine whether it is worthwhile.

2. Exposure on Tik Tok

If a company wants to be exposed among Douyin users, it can also consider doing Douyin. After all, it is a huge traffic pool with more than 200 million users.

Decide whether to open Douyin based on your needs.

Related reading:

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2.2019 Tik Tok promotion and operation strategy!

3. Douyin promotion method: 6 types of content that Douyin limits traffic!

4. Tik Tok promotion skills: 3 steps and 7 key points!

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6. Sharing of practical tips on Douyin promotion and operation!

7. Douyin operation and promotion: How to use hot products to improve retention?

8. Douyin promotion method: 6 types of content that Douyin limits traffic!

9. Tik Tok promotion and monetization operation tutorial!

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12.How to operate Douyin on behalf of others? Tik Tok operation plan