A complete guide to event operations! A must-see for operators!

Event operation is a job that most operations personnel will come into contact with. The scope of this work is also very large, ranging from a warm-up event lasting a few hours to long-term events across the country. The forms of activities are also varied. However, no matter how things change, there are still rules to follow when running an event. Today, the editor of Chuangxiang Interactive will share with you a strategy for event operation. Operators, come and forward and collect it!

Planning period

1. Clarify the purpose of the activity

Before creating an event, you must first clarify the purpose of the event. In fact, there are generally three purposes for companies to hold events: promotion, traffic generation, and research. For example, whether a company holds an event to attract fans, promote new products, or conduct market research, the purpose is different and the content of the event will be different. Therefore, during the event planning period, we must figure out what business purpose the event is intended to achieve.

2. Quantify activity goals

Assuming that the purpose of your event is to attract new users for your product, then the quantified goal is what can define the effectiveness of your event, such as adding 100,000 new users through the event within one month. Remember, there must be time to explain.

3. Set the activity theme

The theme of an event is essential. When we set the theme of an event, we should not only include what the event wants to express, but also make it concise so that users can understand it at a glance.

Preparation period

4. Find a platform

An event may be attended by hundreds of users and attract the attention of tens of thousands of users. In order to ensure the smooth operation of the event page and the smooth progress of the event, it is very important to choose a professional event production platform. Chuangxiang Interactive has powerful technical support and can host thousands of events simultaneously, ensuring no lag and an incredibly fast browsing speed.

5. Prepare prizes

Attractive prizes are a prerequisite for users to participate in the event. The prizes must be set according to the preferences of target users, the theme of the event and the characteristics of the brand. These prizes can be products of your own company or sponsorship from other companies.

6. Open up channels

Before the event goes online, find suitable promotional channels for the event. Generally speaking, the publicity and promotion of an event can be divided into two channels: online and offline. Online, you can use WeChat Moments, official accounts or some common self-media platforms to promote the event, while offline, you can warm up the event with posters or flyers.

7. Risk control and emergency plan

Various problems may arise during the process of organizing events. In order to avoid such risks during the events, we must make risk control plans in advance.

Execution Period

8. Pay attention to progress

At this stage, there are actually very few operational actions that can continue to intervene, but we still need to pay attention to the data trends of the activity and user feedback to see whether they meet expectations. At the same time, during the activity, collect materials with strong communication power, screenshots of user feedback, peaks and troughs of data, etc.

9. Announcement of results

After the event, all results should be informed to users, and a feedback channel should be provided to ensure that the event is completely fair and transparent.

Re-opening period

This is also a very important point. Be sure to review the event in a timely manner after it ends. Analyze various data in the activity, find out the problems that occurred in the activity, analyze their causes, and then the team discusses solutions to the problems and prepare for the next activity.

After reading this, do you have a basic understanding of event operations? In fact, as long as you can build a knowledge framework about event operations, you will not be confused when facing an event.

Author: Chuangxiang Interactive

Source: Chuangxiang Interactive

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