How to make WeChat points wall? The last bet of traditional points wall manufacturers?

The retention rate of WeChat Points Wall is twice as high as that of traditional Points Wall, and the traffic required to be on the list is 50% less than that of traditional Points Wall. This article explains in detail the operating model of WeChat Points Wall, common cheating methods, anti-cheating measures, and future directions.

Background of the WeChat Points Wall

Looking back at 2014, from the booming iOS points wall at the beginning of the year to its decline at the end of the year, and then to the non-settlement of CPs and deduction of volume. The points wall is like a roller coaster, going through its brief period of glory. Apple's policy of suppressing points walls has reached its peak. Software submissions are not approved for review, and products that have been launched with points walls frequently receive warnings, which makes developers shy away from using points walls.

At the end of 2014, WeChat’s open policy towards public accounts gave points wall manufacturers a glimmer of hope. According to incomplete statistics, many points wall manufacturers including Duomeng, Limei, Youmi, Diannru, Midi, Wanpu, and Jupeng have provided WeChat points wall functions for public account operators.

2. Operational model of WeChat Points Wall

First, let’s take a look at WeChat Points Wall: 1. The interface is different: Service accounts or subscription accounts (which will be very troublesome to operate) can be connected to WeChat Points Wall;

2. Easy and fast connection: no review by Apple is required, and updates can be made at any time;

3. Direct jump: Users can directly jump to the points wall by clicking the corresponding button in the service account.

4. WeChat binding: When you complete a task for the first time, you need to download a so-called "verification" file, which needs to be bound to WeChat.

Taking "app Crazy Earning" as an example, they have connected to the SDK of the points wall manufacturer and also have their own task system. Find out how they did it in detail -

1. “WeChat Authentication”: WeChat Points Wall currently has one more WeChat authentication than the traditional points wall, which can ensure: binding of a unique WeChat and a unique device. This provides an additional safeguard against cheating;

2. "Authentication app": The most important point about WeChat Points Wall is that the downloaded "Authentication app" can actually monitor the user's operation behavior and determine whether there is any flashing behavior;

3. Hot word search and paid rankings: Points walls have brought the way of pure downloads to an end. Now more promotions are made through hot word search and paid rankings.

4. Multiple ways to play: In the future, there may be more ways to play the points wall, such as comments, questionnaires, sharing, etc., to help CPs face users more directly;

5. Multiple bindings: Online earning is where cheaters gather most, but it is still easy to prevent cheating. They use WeChat, device and Alipay to bind together, and it is unique. Overall control will be safer than before.

Three common cheating methods

1. Restore advertising identifiers (the lowest level, generally ordinary user behavior);

2. Flash the device and use the program to erase IDFA. (This program is sold on Taobao);

3. Change the iP address and flash the machine 4. With different IDFA , advertising platforms and advertisers will judge it as a new user;

5. All software is used to simulate human behavior , even including logging in the next day.

Four anti-cheating measures

1.Uniquely bound to WeChat . Currently, WeChat account application requires mobile phone binding. Increased the cost of brushing customers.

2. Uniqueness of payment: As a manual earning product, the uniqueness of Alipay is required. For example, a certain advertising platform directly does the exchange itself. In this way, there will be no collusion between developers and brushers to provide convenience for brushers. 3. Multiple monitoring: The feedback software downloaded by each company can do a lot more than just recording IDFA, such as monitoring what software is currently installed on your phone. For example, the page you are currently opening, etc. Although these are very rogue, they do have certain benefits in preventing cheating.

4. Increase the cost of cheating: The road to anti-cheating is getting longer and longer. Cheating cheaters can always come up with various methods. What we can do is to make it more and more troublesome for cheaters and increase the number of real users.

Five future operational ideas

1. The main advantage of WeChat Points Wall is its spreadability. The cost of gaining attention is much lower than that of apps. At least for now, WeChat public accounts are still in their bonus period.

2. WeChat points wall can indeed eliminate some low-level cheating behaviors, but it is more important to cultivate loyal users and use users' search keyword behaviors to achieve keyword optimization of advertisers' APPs. In the later stage, some questionnaires and surveys may be added to help game companies better understand end users.

3. WeChat points wall is also facing pressure from Tencent. No one knows whether Tencent will suddenly refuse such a thing one day. After all, this is also a way to grab WeChat’s cake. After all, Tencent has also launched Moments ads. Apple Software Park

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