The retention rate of WeChat Points Wall is twice as high as that of traditional Points Wall, and the traffic required to be on the list is 50% less than that of traditional Points Wall. This article explains in detail the operating model of WeChat Points Wall, common cheating methods, anti-cheating measures, and future directions. 2. Easy and fast connection: no review by Apple is required, and updates can be made at any time; Taking "app Crazy Earning" as an example, they have connected to the SDK of the points wall manufacturer and also have their own task system. Find out how they did it in detail - 1. “WeChat Authentication”: WeChat Points Wall currently has one more WeChat authentication than the traditional points wall, which can ensure: binding of a unique WeChat and a unique device. This provides an additional safeguard against cheating; 3. Hot word search and paid rankings: Points walls have brought the way of pure downloads to an end. Now more promotions are made through hot word search and paid rankings. 4. Multiple ways to play: In the future, there may be more ways to play the points wall, such as comments, questionnaires, sharing, etc., to help CPs face users more directly; 1. Restore advertising identifiers (the lowest level, generally ordinary user behavior); 2. Flash the device and use the program to erase IDFA. (This program is sold on Taobao); 1.Uniquely bound to WeChat . Currently, WeChat account application requires mobile phone binding. Increased the cost of brushing customers. 2. WeChat points wall can indeed eliminate some low-level cheating behaviors, but it is more important to cultivate loyal users and use users' search keyword behaviors to achieve keyword optimization of advertisers' APPs. In the later stage, some questionnaires and surveys may be added to help game companies better understand end users. |
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