This article teaches you how to build a self-media matrix and acquire customers at low cost!

Someone asked me:

Without money or resources, can I make my first pot of gold on the Internet by myself?

For a startup company, there are few pre-sales for marketing promotion . Is it possible to acquire customers at a low cost?

The answer is yes.

At the end of 2018, if you want to meet the above two points at the same time, you must use the self-media matrix.

Perhaps you think that the self-media matrix is ​​just to distribute the written articles to various platforms. In fact, it is not. Whether it is the concept or the behavior, it is wrong.

What is the self-media matrix?

The self-media matrix is ​​a type of content marketing distributed on multiple platforms. It must first include a specific business goal, which can be to obtain traffic , brand influence, promote transactions, etc.

What kind of platform can be considered as self-media?

Self-media can be divided into broad self-media and narrow self-media. The broad self-media can be traced back to the end of the last century, when personal homepages and BBS personal albums could all be called self-media.

In a narrow sense, self-media refers to new media open platforms represented by WeChat public accounts , Toutiao , Baidu Baike , and Tencent Penguin , as well as the current short video platforms such as Douyin , Kuaishou , and Weishi .

Therefore, you have to understand the characteristics and gameplay of each platform, and then distribute and even create secondary works in a targeted manner, rather than simply using the distribution platform to send mass messages with one click.

Therefore, to truly build a good self-media matrix, you must choose the best media combination based on your business goals and output creative content that matches market demand. All three are indispensable.

Why do we need to create a self-media matrix?

1. Get more accurate traffic at low cost

When Jumei was first established, Dai Yusen (one of the founders) registered a female account on Renren.com , pretending to be a beauty expert with many years of experience in using BB cream. She wrote a soft article to tell everyone what BB cream is, how to judge its quality and how to choose it. This article was read hundreds of thousands of times at the time and contributed hundreds of thousands of sales to Jumei.

2. Build IP

The characteristics of IP are that it has its own traffic and conversion . If any of the conditions are not met, it cannot be called an IP. Fan Bingbing is an entertainment IP, Ye Maozhong is a marketing IP, and Xu Xu Baby is a game IP.

If you want to build your own IP, you have to output high-quality content to attract users' attention, and the self-media matrix is ​​the carrier of content.

3. Accumulate fans

Good content will help you retain users and convert them into fans. Conventional marketing usually means that users will become loyal to the brand only after they make a purchase and get a quality experience. But content marketing breaks this rule. You may be deeply attracted to the product before you even make a purchase and become a fan.

4. Industry environment

As PC traffic becomes lower and lower and mobile traffic becomes more and more fragmented, the self-media matrix is ​​the most cost-effective way to carry out content marketing.

How to create a self-media matrix?

The gameplay of the self-media matrix can be divided into enterprise version and personal version.

I have developed a set of templates for the enterprise version. I have used this template to connect with three companies to help them build their own media matrix. The picture below is the outline framework.

Personal self-media matrix approach

To put it bluntly, for an individual to create a self-media matrix is ​​like getting something for nothing. The income mainly comes from platform subsidies and business cooperation (connecting with upstream and downstream suppliers in the industry).

So you have to play like this (only play video)——

Choose a Platform

Select Field

Producing content

1. Choose a platform

Mainly on self-media platforms , because there are subsidies~

Toutiao | Large and stable traffic

Baidu Baike | High unit price

Penguin | High subsidies

Big Fish Account | Specialized in getting bonuses

Let me take Toutiao as an example:

The price of original fan broadcasts has increased by 3 to 6 times

The unit price of broadcasts by contracted authors has increased by more than 16 to 20 times

Assuming 5 yuan for 10,000 views, a contracted author could get 100 yuan per 10,000 views. The single-day income of a single number easily exceeds 1,000... (I didn’t ask about the recent data, just to give you an idea...)

Therefore, the practice of copying pseudo-original works on the Internet is not reliable at all. Not only are they suppressed by the platforms, but the money earned is so little that it makes people feel distressed.

2. Choose a field

There is no good or bad field, just follow your own interests, except for social and military fields, because they often fail the review and have too low weight.

If you don't have any special skills or hobbies, you can try some simple fields and buy a book and learn them in a few days. For example, there are many people who want to learn stick figure drawing (there are many similar fields)

3. Create content

The content is explained in detail at 2 points

element

process

The elements should be rich.

It can be people, pets, tools , memes, emotions, sounds, colors, lights, and subtitles.

The process should be coherent.

For example, for a food account, the process can be display - processing - cooking - finished product.

If you think in these two directions and then "learn from" your peers, you will soon be able to produce high-quality works.

Then the most efficient way to find materials is as follows:

Related public accounts ( Xinbang | Sogou WeChat )

Weibo-Same Field

Related Forums

We Media Platform

Summarize

This society generally lacks patience, and it is very difficult to attract the attention of new users, so there are endless creative ideas. In the era of "content is king", the self-media matrix is ​​particularly important for both individuals and enterprises.

Source: Yu Mumu ( mumu666y)