When doing advertising, you must master 95 marketing methods!

Speaking of marketing , today we will talk about 95 forms of marketing.

Explanation : Hunger marketing refers to a marketing strategy in which product providers intentionally reduce production in order to regulate supply and demand, create the "illusion" of supply exceeding demand, maintain product image, and maintain higher prices and profit margins.

Case : The key word of hunger marketing is “can’t get it”. The brand that has taken this marketing method to the extreme is Xiaomi. The hunger marketing strategy allowed Xiaomi to abandon the traditional sales method of investing in advertising in market channels , thereby seizing the initiative in the competition with a low-price strategy.

Explanation : Word-of-mouth marketing refers to the process in which a company spreads its product information or brand through mutual communication among customers during the brand building process.

Case : Lao Gan Ma claims that it never spends a penny on advertising, but has achieved a market coverage of over 90% by relying on word-of-mouth marketing.

Explanation : co-branding and cross-border marketing can be said to be the hottest words at this stage besides Internet thinking and hunger marketing. The two seemingly unrelated brands, based on their respective characteristics and advantages, complement each other and achieve the effect of 1+1>2.

Case : Cross-border marketing methods include product cross-border, channel cross-border, cultural cross-border, marketing cross-border, and cross-border. Recently, Huawei teamed up with KFC . KFC obtained a customized mobile phone, and Huawei obtained KFC desktop advertising space across the country. This is a typical example of cross-border marketing.

Explanation : Content marketing requires you to be able to produce and utilize valuable internal and external content to attract the active attention of specific audiences. In other words, your content must be attractive enough to make consumers come to you actively.

Case : NetEase Cloud Music ’s subway music review train, the popularity of self-media such as Papi Jiang and Mimi Meng , are all classic examples of content marketing.

Explanation : In Lei Jun 's words, marketing by chance is "a pig standing on the wind". By using creativity to attach products to well-known hot events with huge dissemination power, it is easy to gain widespread dissemination.

Case : Durex is an expert at leveraging marketing. When iPhone 7 is released, a hit movie is shown in theaters, or a celebrity announces good news, Durex's posters always attract a lot of attention.

Explanation : When a product is just entering the market and marketing is just beginning, it is necessary to create a momentum and atmosphere to give consumers a deep impression so that marketing can be fully launched. This is when marketing is needed.

Case : Tmall Double 11 and JD 618, the official event dates are in the middle and late month, but we can see their event advertisements at bus stops at the beginning of the month. This is a kind of hype marketing.

Explanation : Viral marketing uses the enthusiasm of the public and their personal networks to spread marketing information like a virus. Marketing information is quickly copied and transmitted to tens of thousands or millions of viewers. It can penetrate into the human brain like a virus, replicate quickly, and spread rapidly, delivering information to more audiences in a short period of time.

Case : The YSL Star Lipstick became popular, the Ice Bucket Challenge, the Pechoin advertisement and other events that went viral on WeChat Moments are all examples of viral marketing.

Explanation : Event marketing refers to the means and methods of attracting the interest and attention of the media, social groups and consumers by planning, organizing and utilizing people or events with news value, social influence and celebrity effect, in order to increase the visibility and reputation of the company or product, establish a good brand image, and ultimately promote the sales of products or services.

Case : Xin Shixiang ’s “ Escape from Beijing, Shanghai and Guangzhou ” and “Book Throwing Campaign” are both classic cases of event marketing.

Explanation : Misaligned marketing is to avoid similar competitive means and pursue unique and distinctive competitive concepts and strategies to expand one's own market space. In simple terms, it means "don't do what others do, just do what others don't do."

Case : Xianyu, a subsidiary of Taobao , focuses only on second-hand goods transactions, avoiding direct confrontation with other e-commerce platforms such as JD.com and Vipshop ; Golden Wine, run by Shi Yuzhu, avoids the most competitive hotel channel and, with the slogan "Golden Wine for Elders", packages itself as a gift-giving artifact on par with Melatonin and Golden Partner.

Explanation : Commonly known as "word-of-mouth marketing", the "Buzz" in the English term "Buzz Marketing" means "chirping sound, or buzzing sound", so it is translated as "buzzy marketing". It is a very cheap marketing method that mainly uses people to spread information about a company's products to the target audience.

Case : “OK GOOGLE”, which won Burger King the 2017 Cannes Gold Award, is a combination of viral marketing and buzz marketing. In addition, the explanations given by promoters you meet on the street and property consultants in sales offices are also buzz marketing.

In addition, common marketing types include: Internet celebrity marketing (Papi Jiang endorses New Balance), visual marketing (Nongfu Spring packaging), service marketing ( Haidilao ), public relations marketing (e-driver), product placement marketing (variety show sponsorship), porcelain marketing (NetEase towel), celebrity marketing (brand spokesperson), integrated marketing, segmented marketing, digital marketing, interactive marketing, brand marketing , event marketing , data marketing, exhibition marketing, performance marketing, system marketing, sports marketing, cultural marketing, entertainment marketing, strategic marketing, telephone marketing, holiday marketing, public welfare marketing...

And the less common ones: associated marketing, cut marketing, direct marketing, horizontal marketing, transverse marketing, vertical marketing, insert marketing, conference marketing, horror marketing, news marketing, travel marketing, database marketing, in-depth marketing, one-to-one marketing, Mengpai marketing, water-based marketing, united marketing, mass marketing, network marketing , relationship marketing, gray marketing, red marketing, green marketing, white marketing, contrast marketing, extreme marketing, wolf marketing, membership marketing, violent marketing, family marketing, junk marketing, beauty marketing, blog marketing, integrated marketing, search engine marketing, customer relationship marketing, charm marketing, interface marketing, game marketing, flexible marketing, political marketing, consultant marketing, compound marketing, fine marketing, niche marketing, sunshine marketing, community marketing
, lifestyle marketing, wireless marketing, blasting marketing, dual-core marketing, video marketing, comic marketing, SMS marketing, forum marketing, time-sharing marketing, experience marketing, program marketing, knowledge marketing, emotional marketing, multi-level information network marketing...