Explosive title: A super simple trick to quickly increase the title opening rate!

No matter what I say.

No matter how good the content of the article is, the title directly determines whether the user will continue to read your article. This has been the case from the print media era decades ago to today's social media .

There are many proven tips for writing a good title:

The main functions of these titles are simple: attract attention, generate curiosity, stimulate interest, stimulate desire, resonate emotions, guide actions, etc.

The purpose is nothing more than: to make users more interested in clicking on the article.

When users quickly browse through massive amounts of headlines every day, whether to click or not is a matter of a split second. If a title cannot attract users to click within 3 seconds, then it will never have a chance to appear on the stage.

I believe everyone will have this feeling: in the title battle, the opportunity is fleeting.

Neuroscientist Paul MacLean once proposed the hypothesis of "three major human brains". He said that when humans make some unimportant decisions or decisions that need to be made immediately, they basically do not do complex analysis, but rather make decisions based on some basic stimulus information, desires, and instincts.

Just like deciding whether to click after seeing the title, the most important thing is the visual impact brought by the title and whether there is one or more stimulating information in the title to quickly stimulate users.

To put it simply, your title needs to contain multiple keywords that can directly stimulate users. There is no need for rational analysis and they will be "electrically shocked" at first glance. I call it a headline buzzer.

For example, many titles now like to use prefixes and suffixes, such as "recommended for collection", "highly recommended", "just now", etc. These are all trigger words.

We can also take a look at the headlines on many news websites and feel the triggering words. It’s simply a title competition!

At first glance, are there always some triggering words that arouse your desire to click?

The role of these triggering words is : on the one hand, to highlight the highlights of the content and attract the readers' attention; on the other hand, they actually amplify the title techniques mentioned by Lao Zei at the beginning, so that readers will click immediately.

Many professional books, self-media , and even some super brands will specifically study which keywords will increase the click-through rate of titles and which words will reduce the click-through rate of titles.

In addition, the new Internet Advertising Law that shocked the advertising industry previously specifically focused on cracking down on a group of legendary extreme words. In fact, it is because these words are too powerful and too easy to stimulate users.

Therefore, we see many popular titles like this:

These titles all contain multiple triggering words that directly stimulate us to make click decisions, greatly increasing the reading volume of the content. There are also some interesting phenomena:

That is, the number of readers and title opens of the original author's article are not that high, but after the title is changed on other platforms, the number of readers skyrocketed and received a lot of good reviews. This is where "trigger words" play an important role.

So here comes the trick to quickly increase the title opening rate :

1. Disassemble all the keywords in the title and remove useless auxiliary words;

2. See if there are one or more triggering words that can stimulate users to click.

Let me give you a few examples.

For example, "What is it like to give up a high salary, a beautiful wife, and a big house and run to the mountains to become a savage? 》

For example, "The most fatal mistakes made by 10 bigwigs including Robin Li , Zhou Hongyi, and Jack Ma ".

Another example is "XX company's internal emails exposed! Boycott this black-hearted company in the future.”

Here comes another one: “The first case in China! The frozen body of a famous female writer from Chongqing is waiting to be resurrected after 50 years! 》

You can experience and break down some good titles, and read them silently to feel them.

We always say that a good title needs to be chosen 100 times. So when choosing a title, we might as well split the title to see if there are some explosive words in your title that can stimulate users. If not, make it up.

We also need to see whether these refined trigger words are strong enough. If they are not stimulating enough, we need to strengthen them and learn to use each trigger word reasonably.

In my opinion, this technique is very suitable for testing the attractiveness of the title. We can test it after writing the title to increase the title opening rate.

Of course, a good headline isn't all about catching eyes or getting clicks.

A good title can attract attention and make users interested in clicking, but a title that attracts attention is not necessarily a good title.

It could also be a clickbait title .

Okay, that’s all for today.

Writing articles is difficult, and writing titles is also difficult. Having skills can greatly improve efficiency. But there is no shortcut to this thing, and doing more and checking more may be the fastest way.

Bacon once said something, which I would like to share with you:

Source: Mumu seo (ID:mumu seo )