How can bidding projects obtain promotion information through multiple channels? (Part 2)

Continuing from the previous article "How to obtain information sources for bidding promotion? 》

3. In-depth exploration of vertical forums

The way to search forums is the same as the way to search industries abroad.

If you search "interest + forum" on Baidu , you will get a lot of results. Nowadays, most larger fields generally have corresponding forums.

TIPS: You can determine whether the area of ​​interest is large enough by observing the activity of the corresponding forum.

For example, search for “ microfilm forum” . We can find that the activity levels of the corresponding forums are quite low. This means that users who are more interested in this hobby are not active on the Baidu platform.

Q: Does not being active in Baidu mean that this project has no value?

A: Not really. Inactivity means that the value of this project has been transferred to other platforms.

For example, in the forum of "Diseases", a popular target project of unpopular SEM , we can easily dig out some minor details.

For example, asthma.

We can then find out from the post what the patient’s problem is and whether they need some assistive devices. Due to the sensitivity of the disease, it is recommended to approach it from a special angle.

When searching for these questions or projects, remember to reversely enter Baidu's bidding background query to obtain accurate data.

4. Modular construction of information sources

1) Automated modular design using Baidu Tieba as an example

Since we need to collect information sources, saving time is very necessary.

First of all, we need to determine the general direction of what we want to do. For example, if you have collected cultural relics before or have an interest in this area, you can collect around this direction.

Here, we can make some data planning in the table.

Using the methods in the previous article, we go to Baidu Tieba to do the first layer of modular data screening.

Exclude: Those with extremely low search volume and those that do not meet the size principle.

Then, we can roughly make a chart like this.

Then, you can classify the related search terms (sub-interests) into secondary traffic categories.

After classification, we can start screening the data. But now the question is, with such a huge number of sub-interests, how can we effectively improve efficiency?

The answer is collection.

Today's third-party software is already very convenient, such as Octopus. The overall functions of Octopus have basically achieved "visualization" at present. With simple operation, you can get detailed data.

So, how to define the collection rules?

1) What’s on the page?

Before we know what we want, we must first understand what a web page is. To use a common metaphor, the web page is like a piece of paper stacked on top of another. For example, let’s open “Walnut” and what we see on the first sheet of paper is the following.

Category, title , and last reply time.

2) What do we want?

According to the previous article, we know that what we want is:

Activeness of interest

Demand within interest

The price of the product of interest

3) How do we do it?

Determine whether the data we want is on the current page. For example, if we want to know the activity level, we can partially solve it through the last reply time on the far right of the post on the first-level page.

2. How many indicators do we need for the data we want?

For example, we want to know the activity level of the sub-interest "walnut". Then, the time of the last reply post on the main bar page is not sufficient evidence.

We need to open the second level page to observe more required indicators. For example, whether it is necessary to count the number of replies on the second-level page and the participating IDs.

For example, "Amo Wenwan" in the post is a typical ID.

Note: The "Walnut" bar is a highly commercialized forum. To put it simply, well, most of the content is provided to some people in some paid/free form, giving them sufficient posting permissions. As long as you understand it, that's enough.

However, for other business forums, try to count ID as an indicator, such as the number of IDs. (diversification)

Similarly, we can peel off other desired data layer by layer. This makes it very easy to build your own information source.

The author of this article @够资 is compiled and published by (青瓜传媒). Please indicate the author information and source when reprinting!

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