Baidu promotion Juping advertising material review and account opening qualification requirements!

Audit and qualification requirements

1) What are the eligibility requirements for opening an account?

Answer: Refer to the "Audit Standards" of Baiyi and Fengchao.

2) What are the material review standards?

1. Juping Advertising Review Standards

Section 1 General Rules Review Standards

1. All Juping advertising materials must not contain any illegal, pornographic, competitive, or unauthorized registered trademark content, including but not limited to: Class A information content (gambling, pornography-related industry blacklists), and must not involve material blacklist originals, variants, or typos.

2. Customers involved in the following industries are prohibited from promoting on Baidu. (1) Promotion is prohibited in industries involving tobacco, sex products (adult products), gambling, lottery, religion, cemeteries, sacrifices, WeChat soft articles, micro-business, one-yuan purchases, and foreign exchange (except for specially approved customers). (This is a dynamic industry strategy) (2) It is prohibited to promote goods or services that are prohibited from production or sale by national laws and administrative regulations; for details, please refer to the "Criteria for Determining Industries Prohibited from Promotion (Class A)".

3. Comply with the requirements of the Advertising Law of the People's Republic of China, entrance:

http://baike.baidu.com/view/277550.htm?fromti-tle=%E5%B9%F%E5%91%8A%E6%B3%95&fromid=86989 50&type=syn

4. If any advertising material affects the Internet user experience or leads to user complaints, Baidu has the right to require the customer to replace, modify or directly remove the material depending on the severity of the situation.

Section 2 Key Examination Standards for Text Materials

1. The national flag, national emblem and national anthem of the People’s Republic of China shall not be used or used in disguise

2. The names of state organs and state organ staff shall not be used

3. Do not use terms such as national level, superlative level, best level, etc.

4. Shall not hinder social stability, endanger personal and property safety, or damage the public interest

5. It shall not disrupt public order or violate good social customs.

6. It shall not contain reactionary, obscene, superstitious, terrorist, violent or ugly content.

7. No content that discriminates against ethnicity, race, religion or gender

8. Do not hinder the protection of the environment and natural resources

9. It shall not contain any other content prohibited by laws or administrative regulations.

10. No content that harms the physical and mental health of minors and persons with disabilities

11. Patent applications for which patent rights have not been granted and patents that have been terminated, revoked or invalidated shall not be used for advertising.

12. Do not disparage the goods or services of other producers or operators

13. Advertisements may not be published in the form of news reports

14. It shall not contain exaggerated propaganda, false content, deceive or mislead consumers

15. It must not contain any unverifiable “scientific or research findings”, “experimental or data proof”, “family secret recipe”, etc.

16. Do not use professional terms, mysterious language, or language that indicates scientific and technological content that is difficult for the public to understand to describe the product’s characteristics and mechanism.

17. Random evaluations are prohibited: Except for various types of corporate marketing information release activities with evaluation nature stipulated by laws and approved by the State Council, it is prohibited to use ranking, identification, listing, spot checks, statistics, and announcement of market research results to rank or comprehensively evaluate companies and their products and services in advertisements. Such as "No. 1 in national sales", "No. 1 in market share", "Market-leading brand", "Consumer preferred brand", "China recognized famous brand", "××× recommended product (brand)", "××× recognized", "××× approved", "××× displayed", "××× collection", "××× designated", various satisfaction rates, trust rates and companies on the list of certain types of goods and services, etc.;

18. The following texts shall not appear in real estate materials:

How far is the project? No time is required - Interpretation: "Directly reach the city center in ×× minutes", "Seamlessly connected to Metro Line ××", "Close to Wal-Mart", "Only ×× minutes away from ×× District Government"

No more promises of annual appreciation of ×× - Article 26, paragraph 1 of the new Advertising Law stipulates that real estate advertisements shall not contain "promises of appreciation or investment returns". Furthermore, no guarantees may be made regarding future results, benefits, or related circumstances, or any explicit or implicit promises of principal protection, risk-free, or guaranteed returns, etc.

Buy a house and get a school place for free, no misleading - real estate advertisements stipulate that they shall not contain promises that the advertiser can handle household registration, employment, further studies, etc. for the occupants, and it is prohibited to make misleading propaganda about the planned or constructed transportation, commercial, cultural and educational facilities and other municipal conditions.

How big is the house? Don’t just talk about the free rate. The new real estate advertising law states that the house information should be true, and the area should be expressed as the building area or the floor area. At the moment when house prices are soaring, there are countless real estate projects that use various names to promote the free rate and utilization rate of the house. The copywriting should not reflect "buy one floor and get one floor free", "utilization rate up to ××%", "out of print high extension", "N+1 room" and so on.

Do not make random exaggerations about the opening sales figures - if the matters involved in the advertisement require administrative approval, they must be consistent with the content of the approval. When advertisements use data, statistics, survey results, abstracts, quotations and other cited content, they must be true and accurate and the source must be indicated. If the cited content has an applicable scope and validity period, it should be clearly marked.

×× yuan/m² and above, and shall not be abused again - if the price is indicated in the advertisement, it shall be clearly indicated as the actual sales price and the validity period of the price shall be clearly stated. In other words, the word "starting from" will disappear after the number, and in the future, when prices are mentioned in advertising pages, they should be clearly marked as "×× yuan ~ ×× yuan/square meter"

19. If the following advertising slogans appear in the material text, relevant qualifications and certification documents must be submitted

The use of the words "**official website" in advertisements requires official authorization

If a film or TV work poster is used in an advertisement, authorization must be provided by the copyright holder or producer of the film or TV work.

If the portrait or name of another person is used in an advertisement, authorization is required.

Use of third-party brand names in advertising requires a disclaimer or authorization

If the advertisement involves descriptions such as genuine products and beware of counterfeits, authorization documents must be provided

Use of rankings, data, statistics, survey results, excerpts, quotes in advertising

If the portrait or name of another person is used in an advertisement, authorization is required.

Use of third-party brand names in advertising requires a disclaimer or authorization

If the advertisement involves descriptions such as genuine products and beware of counterfeits, authorization documents must be provided

Rankings, data, statistics, survey results, abstracts, and quotations used in advertisements must provide sources and indicate the origin; (of which, ordinary industries do not need to prove the use of data, while high-risk industries require supporting documents)

If the advertisement involves patented products or patented methods, the corresponding patent certificates must be provided.

Product advertisements that indicate quality standards must submit a certificate from a standardization administration department at or above the provincial level or a quality inspection agency that has passed metrology certification.

For advertisements of products that indicate awards, certificates of awards for the current year, current year, or consecutive years should be submitted, and the award level and awarding department should be indicated in the advertisement.

The materials should reflect the number of PhDs, Masters, etc. If the specific numbers are not reflected (such as the number of PhD teams), they can be approved.

For advertisements of commodities that indicate the title of high-quality products, the government-issued certificate of high-quality products shall be submitted, and the time and department of awarding the title of high-quality products shall be indicated in the advertisements. For advertisements of culture, education, and health, the certificate of the higher-level administrative department shall be submitted.

Advertisements involving efficacy require an efficacy certificate from a third-party certification agency, or comply with the advertising review form. Data, awards, imports, patents, titles, honors, cooperation, etc. in materials require relevant certification (data used in ordinary industries do not require certification, but high-risk industries require certification documents)

Advertisements involving efficacy require an efficacy certificate from a third-party certification agency, or comply with the advertising review form. Data, awards, imports, patents, titles, honors, cooperation, etc. in materials require relevant certification (of which, ordinary industries do not need certification for data used, but high-risk industries require certification documents)

20. If an advertisement indicates that the promoted goods or provided services come with gifts, the type and quantity of the gifts should be clearly indicated. Note: Alcohol, medicines, and medical devices may not be used as prizes or gifts.

21. Should be able to accurately and objectively describe the product it promotes

22. It should be civilized and healthy, and should not contain any negative cultural tendencies or adult content, nor should it contain provocative words. The material should not clearly expose the body, nor should it contain any vulgar sexual innuendo.

23. It should not contain any content that is exaggerated, exaggerated, ambiguous, or otherwise misleading to users.

24. Instructions for use of efficacy words:

Health products and medicines can use the efficacy words in the advertising review table. If they exceed the scope, they need to provide a certificate from the relevant national appraisal agency.

Daily chemical products, if using efficacy words, must provide a certificate from a national appraisal agency, and must not use medical terms that can be easily confused with health products or medicines

Slimming products: Do not use efficacy words. If there are efficacy words in the advertisement, it means that the product may be a health product or other products. Qualifications must be provided according to relevant standards. Food products: Do not use efficacy words. If there are efficacy words in the advertisement, it means that the product may be a health product. Qualifications must be provided according to relevant standards.

Other industries that use efficacy words must promote them according to the scope of the appraisal documents or review forms.

25. Only simplified Chinese, half-width English, numbers and half-width Chinese and English symbols can be used. Traditional Chinese, other languages ​​or symbols such as §, ¤, Θ, ⊙, ◎, △, ☆ cannot be used. Continuous repeated symbols such as "!!" and "??" cannot be used.

26. Blacklist words: terms such as click, safety, national level, highest level, best, guarantees, promotion of cure rate, efficiency and other treatment results, unscientific explicit or implicit, not in line with the requirements of socialist spiritual civilization construction, contrary to good social customs and other unscientific and untrue content. At the same time: it is prohibited to use ranking, identification, ranking, spot checks, statistics, and announcement of market research results in advertisements to rank or comprehensively evaluate enterprises and their products and services. Such as "No. 1 in national sales", "No. 1 in market share", "Market-leading brand", "Consumer preferred brand", "China recognized famous brand", "××× recommended product (brand)", "××× recognized", "××× approved", "××× displayed", "××× collection", "××× designated", various satisfaction rates, trust rates and companies on the list of certain types of goods and services, etc., free, learn twice the result with half the effort, get everything done, model, one store is worth five stores, defending life, award-winning, eradication, making big money, zero risk, guaranteed returns.

27. The materials shall not contain company-level competing products including Google Search, Sogou Search, 360 Search, Toutiao, Amap, etc.

3) What is the review process and how long does the average review take?

A: It is divided into two parts: industry review and media review;
The first review is for industry review: the review period is 1-2 working days. The second review is for media review: the review period is 1-3 working days.

4) Can a QR code be added to the material?

A: Yes

5) Is it possible to pre-screen materials when the release time has not been decided?

A: Yes

6) The cost of producing video ads is too high. Does Juping have any tools that can splice multiple advertising materials into a video?

Answer: A platform for creating creative ideas.

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