A must-read for beginners | Let’s talk about public accounts, service accounts, enterprise accounts, and mini programs.
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Tencent’s mini programs have been doing things one after another, and many friends are tempted. Do you want to make a mini program? Please! You can’t even tell the difference between a subscription account and a service account, let alone a mini program? It’s time to review the various products under Tencent WeChat . WeChat subscription accounts , service accounts, enterprise accounts, and mini-programs often make people confused. There are always friends who ask me whether they should choose a subscription account or a service account when running a public account . Some friends also ask, what is a mini program? Come on, the operations class is starting! Highlight the key points! Currently, there are four types of accounts on the WeChat platform: service accounts, subscription accounts, mini-programs, and enterprise accounts. Service Number Definition: Provide enterprises and organizations with more powerful business services and user management capabilities, mainly focusing on service-oriented interactions. (Similar to 12315, 114, banks, providing binding information, service interaction) Applicable people: media, enterprises, government or other organizations. Service account page: Push messages will pop up in the conversation page. Number of group messages: A service account can send 4 group messages within one month. However, through the advanced mass messaging interface, operators can segment fans and selectively conduct “small mass messaging” without occupying the four push opportunities of the public platform . (Note: Each fan can only receive 4 messages per month, and the official account can call the group messaging interface 100 times per day.) Functions: group messaging, WeChat authentication, advanced interface, advertisers, traffic owners, multiple customer service, custom menu, WeChat payment , WeChat store, etc. Please note when applying for a service number: If you want to sell goods, you can apply for a service account; you can then authenticate and apply to become a WeChat payment merchant. Not applicable to individuals. A service account cannot be changed into a subscription account. Subscription Account Definition: It provides a new way of information dissemination for media and individuals. Its main function is to convey information to users on WeChat. (Similar in function to newspapers and magazines, providing news information or entertainment) Applicable groups: individuals, media, enterprises, governments or other organizations. Subscription account page: Push messages will appear on the subscription account page. Click the subscription account column to read the push messages. Number of group messages: A subscription account (certified user or non-certified user) can send one group message per day (some media information accounts can send multiple group messages per day). Functions: group messaging, WeChat authentication, general interface, advertisers, traffic owners, etc. Please note when applying for a subscription account: If you want to use the public platform to simply send messages and provide promotional services, you can choose a subscription account. Subscription accounts have one chance to upgrade to service account entrances, provided that they pass the WeChat certification qualification review. After the upgrade is successful, the type cannot be changed. Regardless of whether it is a subscription account or a service account, the operator recommends WeChat authentication. In addition to having more functions and permissions (the certified service account has nine advanced interfaces, including important interfaces such as obtaining fan information and QR codes with parameters), WeChat's official certification mark will also have a positive impact on whether others follow the official account. However, WeChat authentication is charged at 300 yuan per time, and annual review (re-authentication) is required. Enterprise Definition: Provides a mobile application portal for enterprises or organizations to help them establish connections with employees, upstream and downstream supply chains, and enterprise applications. It is mainly used for internal company communications. You need to verify your identity before you can follow the successful enterprise account. Applicable people: enterprises, governments, institutions or other organizations Enterprise account page: first level of friend conversation list Number of group messages: There is no limit on the number of group messages, and the message can be sent actively, up to 200 times per minute. Functions: corporate address book, application customization, hierarchical management, group messaging, WeChat authentication, advanced interface, custom menu, WeChat payment, etc. Please note when applying for a business account: Once the enterprise account type is determined, it cannot be changed. The type of organization should be selected according to the type of applicant organization and cannot be changed. Enterprise accounts are for companies and require more supporting documents than ordinary WeChat public accounts . Please be sure to fill them out carefully when applying. Mini Programs Definition: An application that can be used without downloading or installing. Developers can quickly develop a small program based on the capabilities provided by the platform. Registration is open to: individuals, enterprises, governments, media, and other organizations. Development support: Provide a series of tools to help developers quickly access and complete mini-program development. WeChat applet access process: Registration: Register the mini program on the WeChat public platform . After completing the registration, you can simultaneously complete the information and develop it. Complete information: Fill in the basic information of the mini program, including name, avatar, introduction and service scope, etc. Development: After completing the Mini Program developer binding and development information configuration, developers can download developer tools and refer to development documents to develop and debug the Mini Program. Submit for review and release: After completing the development of the mini program, submit the code to the WeChat team for review. It can be released after the review is passed (it cannot be released during the public beta). Please note when applying for a mini program: WeChat mini programs must not contain mini -games , test content, or content for marketing or advertising purposes (such as blank ad spaces , investment ads, etc.). Direct floating ads are not allowed. System tools such as Meitu XiuXiu and Baidu Maps require support from native operating system interfaces and hardware interfaces, and there is little that mini programs can do in this regard. WeChat mini programs are suitable for "making things small" but not for "making things big", that is, MVP (minimum viable product), which can verify the business model at low cost and fast speed. The above is the difference and gameplay between WeChat service accounts , subscription accounts, enterprise accounts and mini programs. It sounds simple, but if you really want to understand it, it will take time. Mobile application product promotion service: APP promotion service Qinggua Media advertising The author of this article is @操作合作伙伴. It is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map |
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