These 10 articles only changed their titles and their reading volume increased from 10,000+ to 100,000+

Tencent officials once gave a statistic that 80% of the traffic on WeChat public accounts comes from Moments. Although I don’t know what the current ratio is, what is certain is that if your article does not attract attention in your circle of friends, it will basically have no chance of being spread.

So... let's talk about how to create an elegant headline today.

Original title: In order to retain drivers, Didi hires people to take taxis: How did these awesome Internet companies promote themselves in the early stages?

100,000+ : You must not know how Didi, Meituan, and Momo accumulated seed users?

This is a topic that I compiled some time ago and it has received quite a lot of views. Just when I was feeling smug, a friend sent me a link - Hey, someone forwarded your article and it has been viewed 100,000 times! What the hell! So fierce? After a closer look, I found that they changed the title for us...

I have to say, the revised title is really good! First, it highlights three Internet companies - Didi, Meituan, and Momo. Their supporters will definitely want to click in to take a look when they see them. Moreover, the direction is clearer. Who are the awesome Internet companies you mentioned? It’s not clear!

Looking at the following statement, “how to promote in the early stage” is not as clear and attractive as “accumulating seed users”. After all, promotion is a broad concept, and the scope it covers is too broad for everyone to feel it. However, accumulating seed users is different. This is the pain point of many startups, and they urgently need to know how to accumulate users.

Therefore, it is not uncommon for people to get over 100,000 views just by changing the title.

Original title: The 10 most successful Internet giants in the past 10 years: What is the most failed project?

100,000+ : What are the most failed projects of 10 bigwigs including Lei Jun, Wang Xing, Liu Qiangdong, and Zhou Hongyi?

Alas... This is also a topic chosen by me, and it gained over 100,000 views after someone changed the title. It has the same problem! ┭┮﹏┭┮

Original title: Hai Yan, Feng Tang, Liu Cixin... What are the main jobs of these awesome kings of idleness?

100,000+ : Zheng Zhongji, Feng Tang, Nicholas Tse... What are the main jobs of these awesome and idle kings ?

After learning from the experience of the previous two titles, I have learned my lesson and must include enough information in the title! But unfortunately, the bacteria fell into the pit again!

The reason this time is that although you have revealed yourself, the people you revealed are not famous enough and are not the most popular at the moment! Hai Yan’s TV series are not popular now. Even if they were, how many people knew the screenwriter? Liu Cixin’s “The Three-Body Problem” is very popular, but not many people know his real name!

On the other hand, almost everyone is familiar with Ronald Cheng and Nicholas Tse. And taking Nicholas Tse as an example, his audience even spans the 70s, 80s, and 90s. It would be really unjust not to put him in the title!

Original title: Because of IT guys, all APPs are suffering from straight male cancer! Group P subverts the product logic of single contract

100,000+ : Huang Huan, CEO of Huanfei: Momo's single-date model is weak, and female group dating is the king of products

I saw this article on Huxiu. I modified the title and previewed it. As a result, the number of views was close to 100,000.

Later, when I was summarizing my experience, I analyzed it this way: things like IT, APP, and product logic are basically only looked at by people in the Internet circle who love to learn. But when it comes to Momo and group sex, especially female group sex, people are more interested and want to click to take a look. After taking a closer look, I found the content to be quite useful, so I reposted it.

So when choosing a title, you can touch on some sensitive points for the public, such as sex, life and death, disease...

But, but! You must pay attention to propriety and scale, otherwise, if you only talk about love affairs between men and women, it will not be appropriate. After all, the WeChat public account is not 1024!

Original title: Various Chai Jing, "Under the X-top", 1 million RMB investment

100,000+ : Chai Jing: For my daughter who was born with a tumor, I must tell everyone about the horror of smog…

When I saw this documentary, I was the first to preview it, but I didn’t use those high-sounding titles. Instead, I used this statement: For my daughter who was born with a tumor, I must tell everyone about the horror of smog... In the end, it achieved 1 million views.

In fact, everyone has become accustomed to things like smog, and ordinary descriptions cannot resonate with everyone. However, a mother's desperate cry for her daughter who was born with a tumor made everyone feel the same way. After all, we all have parents and children.

As for those overused moral conscience, social responsibility, spending 1 million and taking 1 year, in fact, no one feels much about them. After all, these are too far away from everyone's life.

Original title: Vanke President Yu Liang: There are no great companies, only companies of the times

100,000+ : Vanke President Yu Liang: Companies no longer need professional managers (must read for young people)

This was the first article on the site to receive nearly 100,000 views, given that we had less than 1,000 subscribers at the time. It all depends on the good title.

The original title says “There are no great companies, only companies of the times”, what does this have to do with you? How many of you are running a business? How many companies have the passion to keep pace with the times?

But the title is different after we revised it - companies no longer need professional managers - our career plan was originally to become professional managers, be executives, and earn high salaries. But why is it not needed? What will be needed afterwards? Where is our career heading? These are all questions.

After having these questions, users will want to click and see why.

Original title: Asia's new richest man Wang Jianlin: Son will not be Wanda's successor

100,000+ : Asia’s richest man , Wang Jianlin, has expressed his opinion on Wang Sicong’s succession!

Now that we have talked about our own, let’s talk about others. Alas, this title is pure clickbait! But it can also serve as a typical example! What is its reference value?

Exposing thighs! What kind of scenario is most appealing? She still holds the pipa and half covers her face, wanting to refuse but also to welcome, wanting to speak but yet hesitant. You've said everything in the title right away, so what else do readers have to read? Wang Sicong is no longer taking over, why should I click in!

Original title: 7 pages of PPT to teach you how to understand Internet copywriting in seconds

100,000+ : What is the difference between a copywriter with a monthly salary of 3,000 and a copywriter with a monthly salary of 30,000?

I think everyone knows the following title, but did you know that it originally used a title like this?

I have to say, the changes are indeed attractive. A monthly salary of 3,000 yuan and a monthly salary of 30,000 yuan are a good contrast and create a conflicting effect. What exactly is the difference? It not only arouses the reader's curiosity, but also implies that you have useful information that can be used as a reference.

In addition, the content of the article is really good, so it is not surprising that it has been viewed over 100,000 times.

Original title: The story of buying a house in the United States

100,000+ : We beat the price of an old American couple’s house. When we went to collect the house…

This is the title modified by my friend Bao Da Ren and published on his public account Hao Bao (ID: haobaonet). Its final number of views was as high as 5.3 million! ! !

His title highlights the suspense very well. We severely reduced the house price of an elderly American couple. What was the result? Got beaten? Being scolded? Or what happened? When you click in and finish reading, you will find that they were treated very well. The old couple helped them with the aftermath and gave them a lot of good advice. Under this conflict, you will be moved and have the urge to forward it.

Original title: World Cup champion Germany: Seriousness is a terrible power

100,000+ : Terrible Germans ! Just because of two simple words, it is so terrifying that it is invincible

This revised title also comes from Good News. It highlights two points very well, suspense and precision of word choice.

Because of two simple words, which two words? Users will be curious. And "invincible" gives an extreme characterization that is far more accurate and attractive than terrible power. Therefore, the final number of views was also very high, reaching 2.36 million.

Of course, all of the above articles have very good content, some are full of useful information, some have dramatic conflicts, or the events themselves are quite topical. Otherwise, no matter how good the title is, if the article is boring, it will not attract users.