Douyin operation: New ways to play Douyin cover that you don’t know!

In fact, the Tik Tok cover is very helpful in increasing the number of views.

Especially on your personal homepage, a good cover can allow you to get the highlights of each video, thereby increasing the number of clicks on previous videos through a popular video.

At the same time, only the cover of the video will be displayed on the Douyin topic page.

If your video cover is more distinctive than others and can make people get the main points of the content at once, then relatively speaking, your chances of getting exposure will be greater.

Therefore, a simple and clear Douyin cover is a shortcut to gain traffic with low cost and low operation.

Xiguajun has counted 200 popular Douyin accounts on Feigua Data to help you summarize several tips for playing with the cover , as well as the small details that you need to pay attention to when setting the cover.

How does a large size play with the cover?

After browsing the cover designs of nearly a hundred Douyin accounts, Xigua Jun found that the cover types on Douyin are mainly divided into these types.

01 You are your cover

This type of cover has low operating costs and you can directly use a screenshot from the video, but it requires your content to have a certain depth .

Basically, the Douyin account with such a "casual" cover is operated in a refined manner, with deep personalized operations, and has formed its own unique style , like "Duoyu and Maomao Sister", which directly guides users to click with a hilarious comment.

If you don't have great confidence in yourself, it's best not to try it lightly.

02 “Buyer Show” stimulates clicks

Like the hand-painted Douyin account mentioned above, “buyer shows” are used to stimulate user clicks.

For example, for a food account, you can first post a few pictures of the finished product, using tempting food to stimulate users , so that they click on more videos and increase the number of views of historical videos.

Similar tactics can also be used on beauty-related Douyin accounts.

Here’s a rendering of the cover first, so that we can attract more accurate users and understand users’ needs for different content more intuitively.

03 Text titles can better reflect the key points

In addition to the previous two cover methods that are highly operational but also have great limitations, adding text to the cover is the key to playing with the cover.

Of course, even if you add text to the header image, there are different ways to add it. Here, Xiguajun has simply divided it into 4 categories for your reference.

1) Directly overwrite text

The simplest way is to add the text directly to the first few frames of the video.

You can extract the key points of the video and turn them into a title cover, so that users can intuitively distinguish the focus and differences of each video.

You can also use question sentences or ellipsis , which will make users feel more involved in the situation and stimulate their curiosity.

2) Fixed template

If you think that pasting text directly is too "simple and crude", you might as well design a fixed template and just replace the keywords in the main body each time.

But the premise is that you have to think about the highlights of each video so that users can immediately get the difference between different videos. Otherwise, having a template without connotation will lose its meaning.

There is also a similar "serial" format, which can also intuitively distinguish the content and style of different videos.

3) Fixed style - patch type

Compared with copying the template, the semi-template patch type is more flexible to operate and can better deepen the brand influence . You only need to design a fixed patch template and replace the content each time.

This kind of patch-style cover is not only easy to operate and low-cost, but also allows users to subtly deepen their influence on you. For example, Li Jiaqi, the lipstick king of Douyin, also uses such a cover.

4) Fixed template - mask type

Most of the TikTok accounts that use the masking method are entertainment and gossip related.

The advantage of this is that it can not only intuitively display and distinguish the video content, but also increase the chances of users clicking on the video through stills or photos of celebrities.

Of course, the mask type is also suitable for dance song accounts, especially some Douyin accounts that are originally horizontal videos . Simply adding mask templates above and below the horizontal version is more suitable for vertical screen display.

Notes on cover text

Having said so much, are there any little things worth noting when choosing and designing the cover image?

Here, Xiguajun has listed several things to pay attention to when making Douyin covers , I hope it will be helpful to you.

1. The font must be big!

The difference between the left and right sides of the picture below should be very obvious. For the cover, eye-catching text content can often catch the user's attention at once.

In particular, the cover is often not displayed in full screen, so the font needs to be large enough so that people can get the main points at once.

Therefore, the text on the cover must be large, preferably no smaller than 24 point font.

2. Too many words but no focus!

If you only have a large font and a long paragraph of text on the cover, it will be difficult to attract users to click.

Because the attention span of Tik Tok users is limited, the time they take to decide to click on a video is very short, and they do not have the patience to read long passages of text.

Therefore, when making a cover, you must learn to extract the most critical content, and the text on the cover should not exceed 30 words .

3. Center it! ! Center! ! !

Taking the cover below as an example, it is very intuitive to see this cover when clicking on the video, which can tell users the theme of the video at a glance.

Logically speaking, this should be a good cover case.

But in fact, because the text is placed too high, only half of the text can be presented when the cover is displayed , which is a very bad user experience.

Finally, Xigua Jun summarizes a few suggestions for Douyin cover:

1. The cover title is the key to guide users to click

2. The cover can stay for 1-2 seconds to give users some buffer time

3. It is best to use a fixed style , which can deepen the impression and save trouble in drawing.

4. The font size must be large, at least 24 points

5. Don’t use too many words, but remember to center them or keep them close to the middle.

That’s all for this issue.

Source: Xiguajun (xiguaxiaojun)