Basic optimization of Shenma advertising keywords!

In search promotion, after advertisers have determined the promotion business and target users, they generally need to expand keywords. It is far from enough to rely solely on a few core keywords. You also need to find some words that have high search volume but low competition and are relevant to your core business to increase the promotion effect. At this time, you need to expand your keywords.

Five steps to planning keywords:

1. Find the core words

2. Expand keywords

3. Filter keywords

4. Set the matching method

5. Set your bid

Find the core words

There are several ways to find core words:

1. Obtain core words based on enterprise needs

2. Get core words from corporate websites

Build the following account structure

Expand keywords

Based on the above content, find the core words for business promotion, expand more keywords based on the core words, and achieve large-scale promotion.

The word expansion can be done based on netizens’ search habits, different interests, and the upstream and downstream of netizens’ needs.

At the same time, you can also use Wolong Promotion's keyword recommendation tool to filter keywords of different categories with one click. Click here to learn more about keyword recommendation tools

Filter keywords

The purpose of keyword screening is to ensure that the keywords with commercial value are truly screened out, so as to eliminate the dross and retain the essence, and to ensure that everyone performs their duties and does their best.

Set the matching method

When netizens search, the system will automatically select the corresponding keywords and display the promotion results to netizens. You can set the matching method to determine the possible correspondence between netizens' search terms and keywords.

There are 5 matching modes for you to choose from: Exact Match, Advanced Phrase Match (divided into Core Containment, Synonymous Containment, Exact Containment), and Broad Match.

Tips for setting matching method

Set your bid

Since there is no historical accumulated data before going online, it is recommended to set a slightly higher bid in the early stage of the account going online. Maintain a good ranking.

After the historical data stabilizes, you can try to lower some bids according to the situation and pay close attention to changes in the rankings of such keywords. It is necessary to confirm that there is no drop in ranking.

For our promotion of core keywords, we can set a high bid. Secondary keywords (words selected only to expand influence, such as crowd words and competitor words) can try to bid at a lower bid.

For Shenma advertising , please contact Qinggua Media official

Related reading:

1. Introduction to Shenma Search Advertising

2. Shenma Search Advertising Account Opening Price

3. Effect of Shenma Search Advertising

4. Shenma Search Advertising Account Opening Process

5. Display style of Shenma search ads