Xiaomi's 46 high-definition posters tell you how to do fan marketing

How did Xiaomi achieve rapid development in just five years, from a startup company to becoming a Chinese smartphone giant? Maybe the following 46 pictures can tell us the answer! These 46 pictures are the essence extracted from Xiaomi's book "Sense of Participation". Understand these 46 pictures and understand Xiaomi’s word-of-mouth marketing.

1. Internet thinking is that word of mouth is king.

2. The iron triangle of word-of-mouth: relationship chain, accelerator, and engine.

3. The rule of three for participation.

4. User mode is above all engineering modes.

5. Prioritize the needs that surface.

6. The core of user experience is who you design for.

7. Turn products into activities and activities into products.

8. The ultimate is to drive yourself crazy first.

9. Product comes second, team comes first.

10. Let users motivate the team.

11. Don’t split the brain, dive into it.

12. Build loyalty first, then build awareness.

13. The fan effect makes pigs fly.

14. Every user is a star.

15. When building a brand, you don’t have to lose at the starting line.

16. Basic materials are the lifeline of communication.

17. The communication skills that are effective with little effort.

18. Hold a theatrical press conference.

19. Use Internet thinking to make TV commercials.

20. Be the first to publish and make the headlines.

21. Internet public relations must practice the skill of “not getting angry”.

22. It’s not about advertising, it’s about creating your own media.

23. Social media is the main battlefield.

24. Weibo is the first stop for social media.

25. QQ space for young people.

26. New ways to play with WeChat.

27. Xiaomi Forum is the home of old users.

28. People are more important than systems.

29. Service is the creed of Xiaomi’s business model.

30. Provide services wherever users are.

31. Make the service outlet your home.

32. Speed ​​is the key to providing good service.

33. Non-standard services above the standard.

34. Man is the child of his environment.

35. To strike a decisive blow, one must first be direct and speak in plain language; second, it must be perceptible and able to impress users.

36. No one likes plastic flowers. Real flowers are more touching. Emotional design.

37. The design should have a sense of expectation and leave space.

38. The site is the only standard for testing the design.

39. A picture is worth a thousand words.

40. Interviewing a designer: one look, two questions, and three PK.

41. Three tricks of design management: stick to the strategy, fight to the end, and liberate the team.

42. Subculture is a compulsory course for product managers.

43. Technology should have the power to comfort people.

44. Passionately create like an artist.

45. The word-of-mouth inspiration of "burning" photographic equipment is novel, unique, high-tech and advanced.

46. ​​Enterprise Internet transformation requires "explosive and refreshing"