National Day brand marketing tactics, take it and you’re welcome!

National Day is coming, are you ready for your marketing case?

The annual National Day holiday is coming!

Are you eager to celebrate the birthday of our motherland?

However, before the "birthday celebration", the plan has to be written and the work has to be done!

Thank you Xiaobian, we have learned from the cases in previous years

We have gathered several brands to take advantage of the situation

Let's go and have a look together -

(ps: National Day special case library: click to enter)

01

Patriotic style: Celebrating the motherland

National Day is the birthday of our motherland, so major brands naturally incorporate "birthday elements" while also adding the fun features of the Internet.

Huili x Sydney: "Patriotic Youth Go All Out" Poster

The grey and white Huili is an unforgettable memory for those born in the 80s and 90s. As the National Day approaches, Huili is doing something new, launching a joint collaboration with fashion icon Sydney, the "Go All Out" series, which has once again set off a national fashion craze online.

Related Works

Huili: "Patriotic Youth Go All Out" poster

China UnionPay: China is great! 》Creative Advertising

China UnionPay’s creative advertisement for National Day has a really funny copy: Chinese agriculture is great, Chinese construction is great, Chinese transportation is great, China is great, because the Chinese people are great. Haha, I'm really not modest at all~

Related Works

China UnionPay "China is great! 》Creative Advertising

There is also a set of posters with lazy copywriting, which give different flavors to each bank:

Shanghai Lujiazui has now become a global financial center

China's business is very good

Drought-resistant crop breeding turns thousands of years of desert into fertile fields

China's agriculture is doing well

China's Sky Eye is the radio telescope that can see the farthest

China's construction is good

Hong Kong-Zhuhai-Macao Bridge is the longest cross-sea bridge in the world

China's traffic is very good

China's national business card for the new era of high-speed rail

China is great

China UnionPay

Gather the strength of the banking industry and work hard with you

China is getting better and better, which is our reward

Ele.me: "Rich Country and Strong People" Tea Shop

On the 68th birthday of our motherland, Ele.me opened a "National Enrichment and People's Power Tea Shop" in Shanghai, inviting fans to join in transforming into the most trendy patriotic celebrities. Full of positive energy~

Related Works

Following the funeral tea, Ele.me opened another "Guo Fu Min Qiang" tea shop! -flat

Haier Air Conditioner: Test which type of patriotism you are?

Want to know how deep your love for our motherland is? Come and test what type of patriot you are?

The focus is on the four questions in the test, which look really interesting~

(Press and hold the QR code to view H5)

Qia Qia Foods: Poster for the “benevolent” people of all ethnic groups across the country

Cuteness is justice. This set of graphics by @洽洽食品 is very eye-catching and so cute. The benevolent people of all ethnic groups across the country wish our motherland a happy birthday. Can you guess which ethnic groups they are?

Weilong Food: Happy National Day

@Weilong Food cleverly integrates its own products, which looks very appetizing.

02

Tucao Fan, I can't help but complain this November

Meituan Travel: Boss, don’t look for me during the National Day holiday!

Meituan Travel’s National Day hit song: “Boss, don’t look for me during the National Day holiday!” 》. The name of the divine song is very straightforward. It expresses the voices of all advertisers, new media editors, programmers, etc., which resonates with the audience and also contributes to the widespread dissemination of this divine song.

Related Works

Meituan Travel "Boss, don't look for me during the National Day holiday!" 》TVC

Papi Jiang: Not drinking during the holidays? ! Don’t give me face? ?

In the world of joke tellers, who is the best at complaining? Papi Jiang! It’s inevitable to get together with friends during the National Day holiday, right? Drinking is inevitable when friends get together, right? What? You don't know how to drink? ! fine! I advise you and you will learn it! It touches your heart, doesn’t it?

Elephant official Weibo

#Eleven# Are you inside or outside? (Focus on the picture)

Pomelo

It is said that this is the ninth level "human tragedy" that will be encountered during the National Day holiday. As a single guy, I can only be level 10, right?

Xiaoxiang Morning News: The most amazing complaints about National Day travel, let's see how many of them you have encountered?

Air tickets are expensive as hell, but they are still sold out; hotels are expensive as hell, but they are still sold out; I thought I was going out to see the scenery, but I just followed the crowd, it was all people! Do these amazing complaints touch your heart?

03

Food, Drink, Fun: Travel Tips

@NetEase Yanxuan

In order to promote a "cool" suitcase, NetEase Yanxuan once invited two mountain cats to chat and filmed an advertisement on the occasion of National Day. Well, you could also say that we asked them to perform a crosstalk.

The two bobcats seemed to be chatting awkwardly throughout the whole process, but they pointed out the product's selling points, target audience, and even told us why we should buy their suitcases.

@高德地图: Eleven-line poem

In order to encourage more people to see the bigger world, Amap recently launched a set of eleven-line poems with the theme of "Travel during the National Day holiday", which can instantly make users feel the beauty of travel.

Related Works

The eleven-line poem on Amap makes people want to go there right away!

@Tongcheng Travel:

As the National Day approaches, various travel advertisements are emerging one after another. However, this set of advertisements from @Tongcheng Travel is quite magical, with big-character posters + modern copywriting. How would you rate it?

@Volkswagen Beetle

There is no moving scenery, only you who refuse to set off! Pack your travel gear now and get ready to go!

@Weiquan lactic acid bacteria

It is said that 90% of foodies use this picture to decide where to travel during the long vacation↓↓

04

Ge You's paralysis style: I don't want to do anything, I just want to lie down

Durex

"It's better to be stuck in bed than stuck in traffic."

"It is better to squeeze in bed than to squeeze in the crowd."

Coca Cola

National Day travel trajectory: Where is the farthest place from home you went during this holiday? A. A certain city B. The same city C. The convenience store selling Xiaoke downstairs D. Switching between the sofa and the bed

Xiaomi Corporation

Why go out? Is the movie bad or the game not fun? ...This is the correct way to enjoy a perfect vacation. I will share it with you to experience it.

Are the above routines enough for you? Haven’t seen enough of the cases yet? Shh, let me tell you quietly

Author: Meihua.com

Source: Meihua.com Official Account (ID: meihuaevent)