QQ advertising traffic diversion and delivery strategy!

When talking about Tencent Advertising , what APP do you think of first? WeChat or QQ? In 2021, WeChat has become the largest social platform. QQ was the most used social platform in the early 2000s. Now many users feel that no one uses QQ anymore. In fact, QQ is the largest and most active new-generation social platform. More than 80% of users are active in various QQ groups. Fans, games, education and travel, and shopping are the most active communities. For some advertisers now, QQ is the main source of traffic.

QQ advertising space has been integrated into WeChat mini-programs to help advertisers achieve conversion results.

QQ users are keen to share their daily lives and have strong social stickiness

QQ Space, currently the number of online social interactions has reached over 40 million

As the number one "innovative" force in social network marketing, QQ has younger users, more ways to play, and more trendy content.

To create a full-scale marketing scenario of youth and social interaction, the QQ sports, QQ expressions , QQ personalized outfits, QQ space splash screens and personalized likes that we often use are all advertising positions with relatively good advertising effects.

QQ advertising products are diversified

Meet the brand's diverse promotional purposes

Splash screen ads

The 3-5s static image and 4s dynamic image displayed when the APP flashes have the following advantages: massive exposure; strong eye-catching; support for external link jumps. The ad space appears in QQ space and is mainly suitable for advertisers to do brand promotion; e-commerce promotion, the most suitable advertising form is pictures, texts, and videos

Case display:

More intuitive brand exposure and effective reach.

QQ Shopping

Shopping vertical scene

The charges are based on the red dot push exposure in the outer message list, and subsequent ads will continue to be exposed as long as they do not disappear. 70% of conversions occur within 1 day, 20% of conversions occur within 2 days

The more suitable marketing scenario is e-commerce promotion. For advertisers who need to promote a single product, they can promote multiple products at the same time through the window display format, three-image format, and brand promotion: high-quality pictures or immersive videos to create a closed loop of hard advertising -> content -> purchase.

Case display:

The effect is more obvious for customers of e-commerce promotion.

QQ space dynamic graphic advertisement

Case display:

This type of ad placement is relatively simple to create , will enhance user interactivity, and the click-through rate will be more than 2 times higher than that of ordinary styles.

Landing page jump type: H5, brand official website, direct to APP, it is more suitable for customers who sell goods.

QQ Space Information Stream-One-click Add Group Advertisement

Case display:

This type of advertising space utilizes the push of QQ space information flow ads to guide users to click to join the advertiser's QQ group. The advertiser will interact with users in the QQ group or realize a closed-loop sales advertising product.

QQ space information flow-six squares

QQ Space information flow supports six-grid multi-image style. The multi-grid advertising style conforms to the user habits of space users uploading photos and publishing albums.

Case display:

The advantage of advertising is that it can support the brand's needs for multiple image displays. Applicable industries include 3C, beauty, daily chemicals, automobiles, e-commerce, games, etc.

QQ Space Information Stream-Brand Selection

When users browse dynamically in QQ Space and slide to the corresponding focus position of the screen, the brand selection will slide down from the bottom of the display image to appear, making the user's perception of the product clearer and better attracting the user to click.

Advertisement location:

Case display:

The main advantage lies in the display of dynamic products, which can attract user attention and increase the conversion rate of e-commerce page cards.

QQ Zone Local Advertising

Its advantages lie in its support for address display, map navigation, QQ card coupons, and redirection to common external links, native advertising, and text and image formats. It supports address display and is interspersed in the dynamic information flow of QQ space friends. There are three optional formats: large picture, three pictures, and small pictures.

Case display:

Information flow and QQ advertising -WeChat mini program

Frequently Asked Questions

Number of group members added with one click :

The upper limit of the number of people in a QQ group is determined by the level of the group owner. The maximum upper limit of a single group is 3,000 people. A single delivery can satisfy a maximum of 10 groups.

Payment Methods:

Currently supported: 1. WeChat Pay; 2. Alipay (Youzan landing page); 3. Bank card

Brand Access

Set up a brand access whitelist and review brand qualifications

Conclusion:

The above QQ advertising resource positions are only a small part of the QQ series. We have briefly introduced several resource positions. The above resource positions are those with more customer transactions recently. We have explained and analyzed the advantages of each advertising position, the location of the advertising position and the charging method, and provided corresponding cases for explanation. Advertisers who need to know more details can find the Tencent advertising industry sales manager for communication.

Author: Silk Road Praise

Source: Silk Road Praise