The annual Thanksgiving is coming again!

Is the plan ready?

Thank you quickly, and from the cases over the years

We have gathered several brands to take advantage of the situation

Let’s take a look together~

Routine 1

Express gratitude to XX

Thank yourself, thank your family and friends, thank strangers, thank users, thank employees, and thank the brand. Take this Thanksgiving opportunity to express the words of gratitude that have never been spoken.

@Telunsu

On the occasion of Thanksgiving, Telunsu released a set of super long Thanksgiving copy, with a total of 54 moving thanks.

@999 Cold Remedy

The world is not that good, but it is not as bad as you think. You have to remember that there is always someone who loves you secretly...

The 2017 Thanksgiving video from 999 Cold Relief swept social networks. No matter how difficult life is, there will always be people who love you and support you.

@Meituan Takeaway

To the riders: Special thanks to you, a special person!

@Sohu

#There are always friends waiting for you here#

Routine 2

Look for details in life and embed them into products

Details are the best emotional triggers. Mother’s nagging, teacher’s catchphrases, etc., these are all emotional hooks that open everyone’s memory valve.

For example, the advertisement that swept the Internet at the end of 2017, "No matter how big the world is, it's not bigger than a plate of scrambled eggs with tomatoes", it was the precise choice of details (tomato and eggs) that successfully earned the tears of many netizens.

Therefore, when creating cases for Thanksgiving (a holiday that emphasizes emotions), it may be helpful to have more insights into the details of life and also to provide space for product placement.

@Joyoung

Happy Thanksgiving Day! This Thanksgiving, let’s change our parents’ advice of “It can still be used, don’t waste it, save it…” to “Use the good ones, you can afford it, don’t be reluctant…”

(1) Hunan & Shanghai

I always want to change her pot.

She said "it's not broken yet".

——

This heavy old iron pan has been used to fry so many small stir-fried meats.

Now it can't be lifted.

(2) Henan & Beijing

I always want to change her pot.

She said "don't waste it".

——

How many stewed noodles have been cooked in this aluminum pot?

Now the bottom is all burnt, and the flavor is gone...

(3) Shaanxi & Zhejiang

Silently changed her pot,

She said "That's great."

——

I know she should tell everyone she meets,

"This was bought by my daughter."

Routine Three

Simple transformation of product and brand related elements

Brands can do something with their products and related elements. After a simple transformation, they are immediately full of connotation~

@Durex

On Thanksgiving, say thank you.

@Dulux

Thanksgiving, thank you for being there...

@Jisbon

@Aimer

Thank you for every concern behind the scenes!

@Weilong

Thank you for your support along the way~ I bow deeply to you here~

@ChaCha

@Sogou Input Method

Today #I want to say XX to you#!

Routine 4

Involve more brands

1+1>2, involving more brands can create the possibility of larger-scale dissemination. The well-known Durex Thanksgiving case in 2017 swept the entire Internet.

@Durex

On Thanksgiving Day in 2017, Durex teased 13 brands at once, including Trident, Dove, Snickers, IKEA, etc. The teased brands also responded wittily. Later, many brands took the initiative to join in, and a copywriting carnival broke out.

@LeLeTea

Coincidentally, another brand that is well versed in this routine is @乐乐茶

Last year's Thanksgiving, Lelecha posted a thank-you poster on Weibo to five brands: Taoyuan Military Village, Oriental Leaves, Hershey, Chu Orange, and Kashi. Thanks to everyone for the high-quality raw materials, we have a different Lele Tea~

Dear Taoyuan Military Village: Thank you!

Dear Oriental Leaves: Thank you!

Dear Hershey Chocolate: Thank you!

Dear Chu Cheng: Thank you!

Dear Cass Yogurt: Thank you!

Routine 5

Using Internet memes

Combining it with current hot internet memes can often double the dissemination effect. On Mother's Day 2019, The Beast used the internet meme "Mom, hit me again" to launch a special edition Mother's Day set, which went viral on the Internet.

For example, the #Versailles Literature# that has been popular on the Internet recently, if combined appropriately, can immediately form a unique style of painting.

@BMW China

Looking through @BMW China's previous Thanksgiving copy, it feels very Versailles~

If @BMW China's Versailles-style copywriting is to openly criticize and secretly praise, then advertisers might as well go against the routine and appropriately praise and secretly criticize, which can also cater to the current entertaining communication context.

Okay, the above are a few routines I have summarized for you, you are welcome to use them.

Author: Sesame Creative

Source: Sesame Creative (dawanguanggao)