Which minefields are most likely to occur when traditional enterprises conduct bidding promotion?

When a company first starts bidding, if it chooses a professional and reliable bidding hosting service, the company will basically have the upper hand in the bidding promotion, because a professional bidding hosting service can basically solve all problems that may be encountered during the promotion process. However, if the company trains its own bidding personnel, it should be careful, because in the bidding promotion process, there will be many difficult-to-find misunderstandings. If we cannot recognize them in time, we can easily lose our way. So, what are the most common misunderstandings in the process of bidding promotion? Non-professionals manage the accounts.

Which minefields are most likely to occur when traditional enterprises conduct bidding promotion?

In most companies, those responsible for bidding promotion are not professionals. They are usually the company's editors or financial managers, because hiring a professional bidding specialist often comes with a very high salary. Therefore, these non-professionals trained by enterprises basically learn and practice at the same time. Their daily work is to simply add keywords, add creativity, modify prices, etc. However, in today's era of fierce competition in Baidu bidding, it is difficult to do bidding well without practical experience of millions or tens of millions of advertising expenditures.

1. Inaccurate keyword matching

Since the bidding is done by unprofessionals, there will be more problems in the process of bidding promotion. When the customer service of Baidu agency operates the bidding, they like to set the keyword matching mode to broad, which will match many invalid and irrelevant keywords, resulting in a waste of advertising costs.

Some non-professionals who are new to bidding like to set the matching mode to exact match, which will also result in the defects of low keyword quality and a single number of keywords.

2. Lack of creativity

The most common misunderstanding is the lack of creativity. The quality of creative writing by some companies is really poor. In many cases, the sentences are not fluent and the content is not attractive. Either wildcards are not used, or the degree of match with keywords is not enough. In fact, the main reason is that they don’t understand SEO and bidding. In addition to the bid, the factors that determine the bidding ranking are the match between creativity and keywords, which is what we call quality.

Falling into a misunderstanding itself is not dangerous. What is dangerous is that you are already deeply trapped in a misunderstanding without realizing it. Therefore, when companies conduct bidding promotions, they should pay more attention to the above points and make adjustments according to their own circumstances.