August New Media Marketing Guide, Save Your KPI!

Thoughts: This festival is highly military and political. If the attributes of new media are more closely related to the attributes of this type of festival, you can use pictures, H5, posters, Weibo, Moments , videos, etc. to follow hot topics. If it's not particularly relevant, it's okay not to pursue it.

Case: China Education Daily used the article “August 1st is coming, the teacher version of the military parade, teachers of various subjects show off their domineering skills!” Dedicated to teachers all over the world! 》took advantage of the hot topic.

How to play: Boyfriend answer sheet, weird boys, my boyfriend H5, event promotions, photo wall, complaints or interesting topics.

Idea: Men’s Day is a hot topic that is most suitable for discount promotions of products, which can be carried out through posters, pictures, texts, live broadcasts , etc. At the same time, you can also use Weibo topics, group complaints, H5, short videos , etc. to gain traffic and exposure.

Case: Tmall Mall made graphic posters based on the hot topic of Men’s Day to attract traffic for marketing activities .

How to play: promotional discounts, videos, pictures, interesting stories, and welfare distribution.

Idea: After the beginning of autumn, the heat goes away and the cool comes. You can talk about the changes in the weather in combination with people’s diet and health. You can also use pictures, texts, posters, etc. to carry out promotional activities for product promotions and discounts. At the same time, as a traditional solar term, you can also use Weibo topics, videos, etc. to make a series of cuts into culture and family affection.

Case: The affection between parents and children is conveyed through the weather changes around the beginning of autumn, shot into a video and promoted, which is very contagious.

How to play: event promotions, course recommendations, competitions, national fitness activities, and fitness games .

Ideas: You can use posters, videos, graphics and texts to talk about health and sports.

Case: Suning launched a discount promotion on National Fitness Day, using graphic and text advertising.

How to play: This is a very niche hotspot. Niche areas also have their own ways of playing, and you can create topics, such as interesting stories about left-handed people, or even make a small game that can only be played with the left hand.

How to play: discounts and promotions, tree-planting games, green travel, and love confessions.

Idea: This topic can be approached from the perspective of green environmental protection, and can be combined with the Internet sharing economy and environmentalism. The forms can be videos, pictures, posters, H5 mini games, etc.

Case: Zebra Smart Driving used energy conservation and emission reduction + environmentally friendly travel + Internet cars + sweet words to express love and take advantage of the popularity of Green Valentine's Day.

How to play: Marriage test, H5 of your significant other’s appearance, game to find a partner in your circle of friends, discounts and promotions, unforgettable dates, embarrassing blind date stories, couple photos, kissing contest.

Idea: Chinese Valentine’s Day is a big hot topic, and many brands will seize this hot topic. Therefore, how to stand out from the crowd and successfully market your own products and brands is a difficult problem. No matter what form it is, H5 or pictures and texts, content is the core.

Case: For example, McDonald’s is very good at combining holiday hotspots and product marketing in content marketing . During the Chinese Valentine's Day, the main products are cleverly implanted with the help of various classic Chinese love themes.

How to play: H5 comparing the past and present, testing your understanding of ***, posters, and graphic comparisons.

Thoughts: This is a very mainstream hot topic. It is not easy for many public accounts in vertical subcategories to take advantage of this hot topic. It is recommended not to take advantage of it (if you fail to take advantage of the hot topic well, you will also attract negative attention). However, many new consulting media can make use of this hot topic. They can use posters to write blessings and remembrances, use videos, pictures and texts to showcase Grandpa ***’s political achievements, and even use H5 to let users share the changes in themselves brought about by reform and opening up.

How to play: Inventory of supernatural events, horror movie recommendations, event promotions, posters and texts.

Idea: The Ghost Festival is less famous and less popular, so it is recommended to use posters, pictures and texts, or topics.

Case: For example, using technology to transform pictures of cultural relics in the Forbidden City is very creative and eye-catching.