520 copywriting topic marketing

How to do topic marketing on 520? We will proceed from three aspects.

The first is the topic copy, the second is the video plot, and the third is the product and brand experience.

VOL.1 Confession, Love

The words that can be associated are: sweet words, like, promise, marriage certificate, and flash marriage.

It is not difficult to write a love confession, just say it, "Fall in love with you, love you, be loyal to you, and end with you" (watch brand), "In fact, I only think of you when I do one thing, and that is, breathing" (air purifier), "I have said sweet words to many girls, but I am only used to buying breakfast for you. I pay for true love and care about every penny" (payment APP).

You can also write from the perspective that confession is not easy, "Confession is not that easy, every 0 has her own temper", you can also boldly use puns, analogies and other techniques, "Secret love is like a ride, not so noisy, but full of freedom" (bicycle), "Please go into the water boldly, my love will drag you" (swimming pool), "What is this? A pen. Then what am I to you? You are my baby”(pen brand).

The plot of the video can be borrowed from the DR Diamond Ring in "Seeing the Look of True Love". An old couple who have been in a long-distance relationship for 15 years show up to share their story of sticking to love. Every love that is held on to is worth cherishing. As long as you are firm enough, you can have the love of your life.

"Be Brave to Love" Perfect Diary helps long-distance lovers go to each other's city, and uses the vitality and emotional experience of the small "suitcase" gift box to trigger emotional resonance among consumers.

The product experience activity can be designed as: "Falling into the Trap of Love Together" theme activity sets up a single station, a 12-hour plan to escape singleness, a fate box, a single trouble cabinet, a duck power recycling station, a wish fish pond, and interactive sessions, and arranges a time camera for couples to take photos, from young photos to old photos, to tell the people present that they should cherish the person in front of them, and it is not easy to love someone. (Marriage and dating websites, housing, shopping malls)!

Or: There will be a lot of people going to get their certificates on 520. Merchants can make small gifts for getting their certificates, hot-stamped small red books on 520, 2022, with 30 types in total to commemorate 5-40 years, and give them to customers as souvenirs.

VOL.2 Single, grief, breakup

The words that can be associated are: loneliness, heartbreak, loving oneself, and inability to love.

The copy can be written like this: "It's not that I suddenly thought of it, but it has been hidden in my heart all along" (wine and beverage brand), "The second cup will be half price in the future, I will drink two cups by myself" (coffee, milk tea), "Am I a single dog, I just lost my dog" (pet), "If he doesn't love you well, I will steal your love" (cleaver brand).

You can also write from the perspective of making harsh remarks, pranks or jokes, "It's raining in the city where you live, I really want to ask if you have a companion? If not, I hope it’s a knife that’s falling”, “The wind from the direction you’re standing is warm, please move aside, you’re blocking my air-conditioning vent” (air-conditioning brand), “I’m planning to take a driver’s license test, please be careful when you cross the road”.

The plot of the video can be written like this: shoot a short film called "To the Ex", collect what people say to their ex online, and make it like a museum of broken relationships, with large display boards on the walls and floors. Peripheral products with sad words are used as wall stickers, floor stickers for 520 activities, and small gifts, such as a breakup flower shop (open only for one day).

You can also: shoot a short video of the "Ex's Fine" postcard, scan the code to receive it yourself, fill out the "Ex's Bill" H5, and send it to the other party.

Product experience activity: "Next Stop, Meet Love" (Real Estate) sets up a "city farewell wall" in a busy shopping mall, and arranges love farewell themed check-in displays, cooperates with cultural and creative markets and folk bands to create a festive atmosphere, and encourages participants to actively get out of the low mood of a broken heart and welcome the next love (Real Estate).

Or: Launch "I am the Anchor" and randomly invite 3 customers to participate in the company's live broadcast to sell goods. If the sales volume exceeds 3 units, there will be a matchmaking event on the spot. Whether the blind date is successful or not, a participation bonus and a product of our company (any industry) will be given on the spot.

VOL.3 Masks and epidemics

The words that can be associated are: distance, intimacy, closeness.

The copywriting can borrow lines from movies, such as "You protect the world, I protect you" (mask brand), "There's nothing to talk about between you and me except love" (marriage and dating website), "I want to sleep in your left atrium" (hotel brand), and "Crazy for love, let intimacy be zero distance" (toothpaste brand).

You can also say "There are five thousand flowers in the world that are exactly like you, but you are my one and only rose" (flower shop), "The best thing in my life is to win this ticket and get on your ship" (ship brand).

The plot of the video can be used as a reference. "Not You, Jasmine" by Master Kong Jasmine Tea uses jasmine tea to interpret a romantic love story that spans the ages. Even though we are no longer young, you are still the one I love most in my eyes because of the taste of jasmine tea.

The product experience is: 2022 Hand-painted Mask Theme Art Creation Collection with Prizes. According to different materials, 30 finished masks made of any material will be collected with prizes. The winners will receive a corresponding amount of reward (any industry).

Alternatively: "Famous Painting Trendsetters" museum staff randomly invites couples on the street to design masks for famous paintings on the spot. Only 10 people are allowed to design masks on the spot, and the time limit is 30 minutes. After the creation is completed, the best creative award will be selected on the spot, and a set of art supplies and tickets to any exhibition this year will be awarded. The exhibition can be visited for free with the ticket (any industry).

VOL.4 Companionship, Home

The related words are: gratitude, warmth, contract, and go home.

The copy can be written as, "Roses, yours; chocolates, yours; diamond rings, yours; you, mine" (diamond ring brand), "Houses are rented, but happy life is not rented" (real estate brand), "What is sweeter than 520 is, come home with me" (real estate).

You can also use numbers directly to attract people's attention and deepen the theme, just like the other team did. "It is said that in purified air, the chance of success of saying "I love you" increases by 300%" (Hitachi central air conditioning).

It can also be written as "The new house is ready, but the heart lacks a hostess" (real estate brand), "Love in daily life is extraordinary."

The video plot can be: "Why do you go home?" Country Garden, home is thousands of reasons. "520 Home for You" Country Garden's Silver Beach is dedicated to those who work hard in big cities.

It can also be: "Add some energy to life" Jinjiu. Jinjiu believes that love is not just something that can be expressed between lovers, but also other kinds of love, such as the love between father and son, the love between family, and even the love that one has for oneself.

The product experience can be designed as: "Mom and Dad's Anniversary" can create an H5 game, upload photos of mom and dad, generate wedding photos, celebrate for mom and dad, their love is also beautiful (gift shop).

It can also be: "Fruit Washing Contract" to eat fruits regularly. The contract must stipulate that the other party needs to wash the fruits every time they eat them. Whoever washes it when it is his turn will pay a fine each time, and the number of cleaning times will be accumulated.

VOL.5 Brave and Breakthrough

The associated words are: elope and be together.

The copywriting can be written, such as "I have liked you since the moment you were born" (milk powder brand), "Flirting does not mean I like you, and I am cautious when I like you" (marriage and dating website), "Age difference does not mean difference in love, someone will warm your porridge for you, and someone will stand with you until the sunset" (porridge brand, breakfast shop).

Or you can simply and intuitively use an eye chart to express your love.

You can also read "I love you, it won't end, it can't end, you are not allowed to end" (cinema), "I will be sad for a day without my phone. I will be sad for the rest of my life if I leave you”(mobile phone brand).

The plot can be borrowed from the Tencent Charity in "The Story of Zhen Qiang". The male and female protagonists do charity work silently, and Tencent Charity will reward them with a small red flower every time they do a craft. The fate of love arrives on 520, and they hold hands for love.

Or "The Golden Age of Love" captures the memories of love through the scene of Li Yinhe writing a love letter, telling us that love is not forgetting, nor is it a meaningless accidental encounter. Love is the antidote and the golden age that carries our heart's desire.

The product experience can be designed as: "Youth Social Party" takes the fresh version of Squid Game as the main line, and is inspired by Squid Game to divide the participant labels, enhance the online understanding of both parties, and realize offline travel. Through multiple links and different teammates, you can finally find the one you like (any industry)!

Or a whole row of fire extinguishers are placed in the middle hall of a shopping mall or restaurant or cafe, with words written on them: 520, my heart is burning, attracting people present to line up for photos.

VOL.6 Three-line poem

The words that can be associated with it are: secret love, confession, regret, willingness, and missing.

The copy can be written like this, "Yesterday you told me you wanted to hold my hand, but today you stayed in my hand and refused to leave" (hand cream brand), "Do you know why I am not white? Because I will go all the way to the end in loving you” (whitening brand).

You can also "I want to freeze my love in your heart" (refrigerator brand), "Guess where my heart is, the left, wrong, it's on your side".

For plot activities, you can refer to: "C (Super) T (Sweet) 520 Special Girlfriend Picture Book" Cadillac, which uses car surround sound to metaphorically represent a girlfriend. Different moods are accompanied by different car stereos. Having car surround sound is like having a girlfriend accompanying you.

The product experience activity can be designed as: "Wedding Department Store" theme participation activity, on-site writing of marriage certificates, making of bouquets, wedding desserts, and wedding accessories, limited to 1 hour. Those who complete it effectively will receive a diamond arch at the wedding site for free (wedding brand).

The interactive activity "Confessing for You" can be done through H5 or offline, allowing everyone to leave their address, choose a three-line love poem, and send it to the person they have a crush on or like. If you don’t confess your love to him/her, he/she will move away. If you don’t confess your love to him/her, he/she will graduate. If you don’t confess your love to him/her, he/she will change jobs.

VOL.7 Irony and cruel words

The conjunctions that can be deconstructed include: people like you, it’s difficult for you, and saying harsh words.

The copy could be: "Is it so hard to speak up? Why can you hold back the three words 'I like me' for so long?" (chewing gum), "It's hard for you. You look just like what I like in every way." (medical beauty, plastic surgery hospital).

It could also be "If you don't like me, just be quick so I can change to the next one" (trade-in platform), "On 520, sending roses is love, sending chrysanthemums is also love" (flower shop), "I won't bow down for a few dollars, but I will bow my head only for you."

The plot can be designed from the perspective of saying one thing and thinking another, such as: two people with awkward personalities, who obviously like each other, always like to say harsh words. For example, the girl has a genetic history of diabetes, and the boy restricts the girl from eating sweets by saying: Will you die if you don't eat it? In the end, it means that love needs a little softness. (tissue)

Or the boy betrayed the girl, and the girl went from being depressed all day to working hard to improve herself. If you don’t want to use tissues to wipe your tears, use it to wipe your sweat.

The product experience activity can be set up as: "Rainy Day on 520" situational experience communication. Couples are encouraged to forward the promotion and make reservations in advance, and when dining in shopping malls or restaurants, they can take away some transparent umbrellas with "520" printed on them placed in the restaurant.

VOL.8 Let go and love yourself

The words that can be associated are: let go, love, Buddhist girl, and Girlfriends' Day.

The copywriting can be written like this, "You like someone, and I like someone too" (a single apartment rental platform), "Don't worry about it, your sweet words are not as good as the chocolates in my pocket", "Make a wish to be single, and the shooting stars will turn back."

Or "Getting angry = quarreling = wasting time = chronic murder. To sum up, not getting angry makes love more beautiful" (herbal tea), "I can't put down my phone because I can't put down you" (Samsung mobile phone), "I'm single, but that doesn't mean I'm always free" (7-ELEVEN).

The video plot can be used as a reference, McDonald's McCafe "makes the conversation more warm": McDonald's McCafe, the girl is crying silently, piano sound: Oh, we broke up. The old lady bought a new cup of coffee, wrote a line of words on the cup, and gave it to the girl: "This cup will be better than the last one."

Pantene "Breakup Salon": In Jiang Sida's barber shop, he met three girls who had just broken up. After learning their stories, he helped them get new hairstyles that suited them better and encouraged them to start a new and better life.

Product experience activities can be: "Girlfriends Party", "Brothers' Day", etc., gatherings among friends of the same sex, 520 singles parties, restaurant sponsorship discounts and you can't go home until you are drunk. Being single and drinking are your choices.

"Singleism" products include restaurants, cinemas, wine, travel routes, and small real estate. One-stop service for planning a one-day trip for singles. If you forward the service, you will be selected for a free experience.

VOL.9 Life, Encounters, and the World

Related words include: fate, encounter, affair, pick-up, and constellation.

The copywriting can be written as "What exactly do you want to say when you ask the second person for half price~" (McDonald's), "Send me the location, my heart is lost", "I never drink, but I get drunk like a dog in your eyes". (Cherish Ming)

Or "520 rejects dog food, but not cat food", "It's been 600 years, where are you who confessed with "Hui"? ” (hand-drawn picture from the Palace Museum), “Although we only meet in a bottle of water, our love is boundless. I love you, kind stranger~”(Jinmailang Drinks).

It could also be "I sent flowers to confess my love on Valentine's Day, but I was afraid she wouldn't listen. I sent flowers to confess my love on April Fool's Day, but I was afraid she wouldn't believe it. I sent flowers to confess my love on Qingming Festival, but I was afraid she wouldn't dare to respond" (Flower Shop).

The video plot can be used as a reference: Honor released a micro-film "Liking You is a Secret I Have Hidden in My Heart for a Long Time". In the film, the boy tried every possible means to confess his love to the girl, but the girl remained indifferent to him. Later, the boy discovered that the girl had been wearing a pair of headphones - Honor FlyPods. Because the headphones had a super noise reduction function, they blocked every confession of the boy. At the end of the story, the girl was actually secretly in love with the boy, and they held hands on May 20, staging a beautiful campus crush story.

The product experience activity can be designed as: "Meet Shanghai on 520" prepares wooden boards of national and international key cities in the lobby or passageway. Each city has a long nail. Two people who express their love on 520 can tie Shanghai and their hometown respectively with the colored thread next to them. (Attach a note next to it)

A WeChat mini program that allows you to select your ideal type, shake your phone, and find the most suitable person for you in the nearest place. If the conversation goes well, the merchant can reserve a restaurant seat for you first, and you can get a discount if you spend over 520 yuan.

VOL.10 Baby, date, pass

Related words include: blind date, date, how to spend, wait, best friend.

The copywriter can write, "How to spend 520? Two words: hot pot! The three words are – Barbie Q! Four words: "Dare to Travel the World" (catering), "520 Secret: If you mark the delivery guy's phone number as "Dear", you can be happy many times a week" (takeout).

You can also say "If you don't make an appointment on 520, are you waiting for 250? 》(Hotel), "Someone asked me how I would spend Valentine's Day this year, and I said: let it go, be sad, and just laugh it off. muddle along. Make amends for mistakes and reflect on them behind closed doors.

The video plot can be used as a reference: Tmall International, through the IP image of Captain Aguo, breaks away from the simple warm and tear-jerking routine, creates a contrast with the suspenseful reversal theme, and shows the boys' confusion about the girls' jargon in the intense conflict, bringing out the girls' jargon words such as "little sharp knife", "ex-boyfriend", "3D bomb" and "want to get a spot", and enhances the user's sense of substitution by conforming to the festival atmosphere of 520, rooting the brand/product mind with plot memory, and creating brand differentiation and memorability in the 520 marketing wave.

The product experience activity can be: design a WeChat applet "520 Dining Together" to match suitable "dining friends" according to each person's eating habits. Single people on 520 can also make an appointment to dine together, and the restaurant will send them a single gift package.

Start the topic #First date with him and talk about the little romance or embarrassing things that happened during your first date. The one with the highest number of readers will receive a gift.

VOL.11 Our Story

The related words are: that year, later, your appearance, and missed a beat.

The copywriting can be written, "Finding the other half is completion; the other half is you, then it is complete" (diamond ring), "I lied and forgot you, but my input method still remembers you", "Later, I had everything, but you and Bingfeng were gone", "Love is present tense + present continuous tense + future continuous tense" (education and training).

The plot of the video can be designed as follows: the note stuck in the book in the coffee library became a means of communication between the two people. The two people gradually got to know each other in this way. One day, the book was borrowed, and the two met when they went to ask the librarian together. (Food and Beverage Stores)

Or: The boy was kidnapped and tied in a glass barrel that was about to be filled with water. The girl used the ring given by the boy to find the right point of force and cut the glass barrel open. True love is like a real diamond, it is salvation (diamond ring)

The product experience activity can be designed as: 520 little routine: Let me tell you quietly, I will transfer 520 to you later, but you have to give me 600 first.

Or at shopping mall activities, where you can share your stories about the tricks and counter-tricks between couples, you can get small gifts from the mall. You can also express your love to each other in front of the camera and get a couple discount.

VOL.12 Poems, Quotes, Lyrics

This can be divided into two parts: poems, famous quotes and lyrics.

Poetry:

If the love between two people lasts for a long time, why does it matter if they are together day and night? ——Qin Guan, "Magpie Bridge Fairy·The Clouds Playing Tricks"

The orioles are singing on the island in the river. A beautiful lady is a gentleman's dream.

Once you have seen the ocean, all other waters are but puddles; once you have seen Mount Wushan, all other mountains are but mounds. I am too lazy to look back at the flowers, half because of my cultivation and half because of you. ——Yuan Zhen, "Five Poems of Separation, No. 4"

saying:

In the past, letters were slow to arrive, travel was long, and people could only love one person in their lifetime. "Slow Times"

I cannot participate in your past, but I will accompany you to the end in your future (Yu Qiuyu)

When I think of you, a smile breaks out on my ugly face. (Wang Xiaobo)

I have walked across countless bridges, seen countless clouds, and drunk countless types of wine, but I have only loved one person at the best age. (Shen Congwen)

I will use the most beautiful picture frame to capture what you will look like in twenty years. (Yao 13)

Every time I think of you, a grain of sand falls from the sky, and the Sahara is formed. Every time I think of you, a drop of water falls from the sky, forming the Pacific Ocean. (Sanmao)

lyrics:

How long will it take before I can be by your side until the day when the sun clears up?

Meeting you in this moment of my life has used up all my luck. (Eason Chan)

I believe that loving for one day is worth eternity, and time is frozen at this moment. "Jiangnan"

I wish to win the heart of one person and be with him till we are old. It is easy to find priceless treasures, but hard to find true love.

Quotes:

It's a lifetime. One year, one month, one day, or one hour less doesn't count as a lifetime. - "Farewell My Concubine"

I will support you. The King of Comedy

I love you not because of who you are, but because of who I am when I am with you. Edward Scissorhands