How to sell products in TikTok live broadcast room!

TikTok has become increasingly popular in recent years, and TikTok Shop has been opened in many countries. So how should you use TikTok to sell products ? You will know after reading this article.

How to sell products on TikTok

There are four main ways to sell products on TikTok. Among them, TikTok Store is the most popular in the past two years and has attracted much attention. Combining your own brand and products and choosing the right way to sell goods is the first step to success.

1. TikTok shop. Currently, TikTok stores include the UK store, Indonesia store, Thailand store, Vietnam store, Malaysia store and Philippines store. The conditions for opening small shops in the UK and Southeast Asia have been lowered, making it easier to apply. In addition, small shops in the UK can be upgraded to multinational stores in the later stage.

2. TikTok+independent website. For example, Shopify can put a link to its independent site on the homepage of its TikTok account, and guide users to the independent site for conversions and transactions through short videos, homepages, and live broadcasts. The advantage of an independent site is that it is not restricted by countries and regions, and our products can reach users around the world.

3. (Whatsapp) Private domain conversion. Put a link to overseas social media on TikTok’s homepage to guide users to convert on social media. This is suitable for products with a relatively high average order value and some products that cannot be sold in the public domain.

4. Join e-commerce platforms such as Amazon or Shopee. There are ready-made stores that can take over TikTok’s free traffic.

Key factors affecting the effectiveness of TikTok live streaming

1. Target customer groups

Identify your target users, choose the active time of the targeted users, and consider the length of your live broadcast. Generally speaking, in the same time period, the longer you live broadcast, the higher the weight of your live broadcast room. Merchants can start live broadcasts at fixed times and write the time of each day's live broadcast in the introduction. This will not only cultivate the viewing habits of loyal customers, but also greatly increase the weight of the live broadcast room.

2. Traffic

Traffic includes on-site traffic and off-site traffic. TikTok on-site video introduction, off-site traffic mainly includes cross-traffic from Facebook and Instagram. In addition, the anchor can also guide fans to forward the live broadcast link, which also enhances interaction with users.

3. Anchor

The host’s personality must be highly relevant to the brand and products. For example, when selling clothing and cosmetics, female anchors are mostly chosen to appear on the screen, which is similar to the situation in China. The applicant is required to have certain live broadcast skills, be enthusiastic and contagious, and be able to better drive the atmosphere of the live broadcast room.

4. Goods

In terms of merchandise, it is recommended to launch flash sale items, best-selling items or new products. At the same time, you can also add some high-profit items and sell them together. Of course, if you are a white-label or small and medium-sized merchant, it is recommended that you go to the warehouse factory for live broadcast, that is, live broadcast directly in the warehouse, so that you can directly display the product inventory and the warehouse environment, thereby increasing the audience's favorability towards the product.

5. Data

After each live broadcast, the interaction rate of the live broadcast room must be reviewed, including the number of audience comments, the number of likes, the length of user stay, the user conversion rate, the number of online users, and the retention rate. The number of people who joined the fan club, the number of gifts, the number of people who clicked on the live shopping bag, the number of people who shared the live room, etc. Generally speaking, if your above data performance is good, the system will automatically recommend your live broadcast room to more users in the next live broadcast recommendation.

How does TikTok live streaming increase sales?

If you want to increase sales, you must understand your users and turn their pain points into your selling points.

1. Consumer type. You can classify your users as follows: those with clear purchasing goals can be divided into one category; those who have purchasing needs but inaccurate goals can be divided into another category; and those who have no purchasing needs can be divided into another category.

2. Understand consumers’ purchasing needs. Your users come to TikTok for entertainment and shopping. Pay attention to the real voice of consumers.

3. Create product selling points. The purpose of creating product selling points is to highlight the core selling points, downplay product shortcomings, and explore product selling points.

TikTok independent website monetization

1. Prospects for independent station monetization

The future development prospects of independent stations are still good, and the following reasons are summarized:

1. The entry cost of independent websites has been reduced, especially during the traffic dividend period of social media such as Instagram, which has brought good development opportunities for independent websites;

2. Unlike the domestic e-commerce market, which is monopolized by giants, third-party platforms such as Amazon have not yet formed a monopoly in the cross-border export e-commerce market, which gives independent companies more room and opportunities for development;

3. Amazon and other platforms have gradually tightened their policies, making it difficult for many sellers to make money, causing some sellers to flock to independent sites for long-term planning;

4. Sellers who want to build a brand platform need an independent website to endorse the company culture. In addition, in the process of offline brand networking, the independent website will also be used as a display of the brand model;

5. As more and more Chinese brands and domestic e-commerce sellers seek growth in the cross-border e-commerce market, national policies have also given great support to cross-border e-commerce.

2. How to operate an independent website for monetization

First of all, you need some good content materials to attract TikTok's traffic. After all, traffic is king. Once the traffic reaches the independent site, you can use the private domain alliance strategy. Marketing to the attracted customers and then letting the customers market to the website again forms a virtuous cycle, which is the only way to sustain the business for a long time.

TikTok product selection

When you can’t think of what product to make, you can think about whether you can serve a specific target customer group, and it is best if this target customer group is one you understand. When consumers are passionate about an industry or hobby, they are often more inclined to pay for the products they want.

If your target audience is young women, this customer group has strong purchasing power. What attracts young women most easily is products that make them beautiful. For example, cosmetics and skin care products, those products that are "personally tested and effective" and "highly recommended" often win their hearts. According to the data of TikTok's best-selling list provided by GoodSpy, a lipstick topped the list for many weeks.

It is actually very easy to sell lipstick. Just hire a female anchor to try out the colors, lower the price a bit, and do some promotion. As long as your lipstick is really good-looking, it will generally sell well. If you want to increase the repurchase rate, you must provide good after-sales service and improve the quality of the product. Nowadays, many people like to buy products with high cost performance or "substitutes for big brands". Cosmetic promotional labels can be developed in these directions.

The live streaming market for clothing is huge and the competition is also fierce. Many people like to place orders in the live broadcast room because they can see the host trying on the products, explaining the materials, discussing with visitors in the comment area, and there are tempting bargains to be made. This experience of "saving is earning" allows many consumers to gain pleasure. Clothing e-commerce companies need to provide better after-sales services, because many people may not find the goods fit or do not meet their expectations after receiving them, and they need to return or exchange the goods. At this time, it is best for the merchant to provide freight insurance. The cost of freight insurance is not high, but it can greatly increase consumers' desire to place orders. Since they don't have to pay for returns or exchanges, they can buy with confidence. Also, customer service should try their best to ensure that the recommended size is suitable for consumers. Although customer service only provides suggestions, it is very important for buyers' decision-making. To sum up, after-sales service in the clothing market should be taken seriously.

Some novel small objects can also grasp the traffic password. For example, the spray hydrating device in the picture below is promoted as being able to be used like a hydrating spray to cool the face and replenish moisture. This kind of exquisite, small, cheap and easy-to-use product is very attractive to those delicate girls. This product sold a lot as soon as it was launched. This type of product has the potential to become a short-term hit.

Maybe you have a skill or rich experience in a certain industry that makes you more creative than the average person. Then, you can convert your professional knowledge into products on a cross-border e-commerce independent website. This kind of product selection idea itself has its own advantages, and it is not easy for others to copy, let alone surpass.

There are many techniques for selling goods through live streaming on TikTok. I will stop here for today. If you have any questions, please leave a message.