What is the normal weight for a new Douyin account? What is the weight of the Douyin account I just applied for?

When posting videos on Tik Tok, the positioning and weight of the account are very important. If the account does not have a clear positioning and the account weight is very low, it will be difficult to attract traffic. What is the normal weight for a new Douyin account?

1. Account Weight

The higher the account weight, the higher the search ranking. So after we register an account, we must first complete our personal information such as avatar, nickname, introduction, etc. Complete personal information can increase the recommendation weight of the account.

2. Work Weight

Completion rate: The completion rate is the ratio of videos watched in full to the total number of views.

Like rate: The higher the like rate of a video, the more popular the content is among users, and the greater the probability of being recommended.

Number of comments: The more comments a video has, the more topical the video is and the more enthusiastic users are about interacting with it. In addition, many works will have "wonderful comments". After attracting the attention of netizens, the system will determine that the interactivity of the work is high enough and it will also be recommended.

Number of reposts: Reposts can increase the activity of a video. The greater the number of reposts, the more widely the content will be spread, and the probability of being pushed will also increase. The number of reposts is also the most influential part in subsequent recommendations.

Attention: The more people pay attention to your work, the more value your content can bring to users.

3. Tik Tok account level

How is account weight calculated?

1. Intelligent recommendation traffic pool

When a new video is uploaded to TikTok, TikTok will know that it is a new video through comparison and will give you the first recommended traffic. The traffic distribution of new videos is mainly based on nearby and followed, and is intelligently distributed with user tags and content tags. For example, if the new video has a high completion rate and a high interaction rate, the video will have a chance to continue to increase traffic.

Douyin will allocate a traffic pool to each work based on the algorithm. Even if Douyin has 0 fans and releases any video, the Douyin system will intelligently distribute dozens or hundreds of traffic, that is, the traffic pool, and then decide whether to push your work to more people based on your performance in this traffic pool.

Regardless of whether you are a big account or not, as long as you have the ability to produce high-quality content, you will have the opportunity to compete with the big accounts.

2. Heat weighting

I watched dozens of popular TikTok videos and found that all the videos that became popular overnight and the videos in the TikTok recommendation section had basically millions of views, and the comprehensive data (completion rate, number of likes, number of comments, and number of reposts) were all relatively high without exception .

It can be seen that after being tested by a large number of users and weighted by layers of popularity, it will enter the recommended content pool of Douyin and be baptized by tens to millions of large traffic . The weights of each popularity are: forwarding volume> comment volume> like volume.

In general, Douyin's weight is divided into four levels, namely zombie accounts, lowest weight accounts, accounts to be recommended, and accounts to become popular . Some accounts may be downgraded midway.