Douyin operation: practical tips for Douyin shooting!

1. What is TikTok?

Some people say that Douyin is a script with a pre-written plot, similar to Xiaokaxiu, which allows users to lip-sync with the voice and record videos. It mainly focuses on entertainment and music with a strong sense of rhythm.

Tik Tok users are all young people in their 20s. They are easy to accept new things and prefer pleasant things.

In 15 seconds, some people danced, some showed off their stunts, some did a turnaround (which will be highlighted later), some were funny, and some took daily selfies with high looks.

It can upload its own videos and watch other people's videos.

The biggest feature of Tik Tok is its speed adjustment and segmented shooting. By making good use of these two functions, you can create very cool Tik Tok effects.

TikTok’s Discover page

1. Speed ​​adjustment

The essence of this function is to adjust the matching of music and video. If the music is slowed down, the corresponding finished video should be sped up. Conversely, if the music is fastened, the corresponding finished video should be slowed down.

When you slow down the music, you can hear the accents more clearly and get to the beat. If you speed up the music and slow down your movements accordingly, the final product will have a different effect.

Tik Tok shooting interface

2. Segmented shooting

Segmented shooting means that you can shoot a video, pause it, then shoot the next segment, and finally piece them together to form a complete video.

It sounds simple, but if the transition between two scenes is done well, the final video will look very cool.

No matter what you use as the medium for transition, as long as you grasp these points, you can play with transition and dominate the field.

The homepage interface of TikTok

3. Shooting with artistic conception

In order to take beautiful photos, the masters on Tik Tok racked their brains and even used plastic wrap!

Stretch out the plastic wrap, sprinkle water on it, and place it in front of the face to create this beautiful effect.

Another way is to use a glass cup to easily take gorgeous glass-style photos. If you add the light from a mobile phone flashlight and shine it through the glass onto the model's face, you can also create a blockbuster-like feel.

4. Reflection photography

Many young men and women on Douyin will use the accumulated water after rain as props to shoot a set of high-end blockbusters.

Place the phone camera close to the water surface. If you shoot it this way, the reflection of the building will appear on the water.

In fact, the same principle applies to photographing people. The idea is to keep the camera close to the person. If there is no stagnant water, you can pour some water on the ground to create a "stagnant water" scene.

In this way, the style of the photo will be greatly improved.

4. Universal contrast color

Although many people can take high-quality photos during the day, it becomes embarrassing at night. Without light, it is easy to turn into "glowing eyes" when using the flash. In fact, to solve this problem, a "contrast color filter" is enough.

Just turn on the flash of your phone and select a contrasting color filter, and a very stylish "blockbuster" will come out, and you don't have to worry about the dim conditions.

How to capture the invariance of reference objects in the video and the continuity of movements?

I divide them into static transitions and dynamic transitions.

1. The reference object remains unchanged [static transition]

If you want to create the effect of changing clothes in seconds, except for the style of the clothes, everything else on the screen must remain unchanged, including factors such as the person's movements and expressions.

Likewise, if you want to change the background, continue shooting with the last action of the previous scene as the beginning of the next scene.

2. Continuity of action [dynamic transition]

The meaning of continuity is that the actions in the previous scene should be seamlessly connected to the next scene. For example, in this scene you are squatting and you pause halfway. In the next scene, you have to continue squatting from the place where you just squatted halfway.

There are three types of dynamic transitions. The first is that the camera does not move and the movements of the main object are continuous.

The second subject does not move, and the camera shooting direction is continuous.

Both the third object and the camera move in a coherent manner.

First, the camera does not move, and the subject's movements are continuous.

For example, if you stretched out your fist to cover the camera in the previous scene, you should retract your fist in the same posture in the next scene. In between, you can change clothes, background, or even another person.

Except for the things that need to be changed, other elements should be kept as unchanged as possible.

Second, the subject does not move, and the camera shooting direction is consistent

The so-called continuity of the shooting shot means, for example, in the previous scene, you move the phone horizontally from the middle to the left with your left hand, and in the next scene, you move the phone from the right back to the middle with your right hand. The final effect looks like the shot has gone around a circle.

Third, both the subject and the camera move in a coherent manner.

If you have another person to take the photo for you, you can try this. For example, if you look to the right, the camera will follow you and shoot to the right.

Pause, change to another person and another scene, and have the camera shoot from left to right.

The final result looks like a transition effect in PPT where the next frame pushes the previous frame away.

Of course, my expression in words is still relatively abstract. You can practice imitating by watching the videos of camera masters on Douyin.

The homepage interface of TikTok

2. How to shoot a good video

1. Decide on your video style

If you are good-looking, you can choose to use your face to act cute and cool. If you have a unique skill, you can make full use of Douyin to showcase your talent.

If you have a big imagination and are particularly good at making people laugh, then you are the drama queen. Anyway, no matter which one it is, just find the style that suits you best.

2. Practice basic skills

In order to make the picture in the video more stable (especially fast shots, if the picture is not stable it will look very strenuous), it is best to stretch your arms when shooting, imagine that your arm is a robotic arm, and move the camera steadily.

3. Get the rhythm right

The main feature of Tik Tok is to allow users to record videos accompanied by selected music, so the rhythm of the music also occupies a certain position in the video.

You can use action cards to set the beat, or you can use transition cards to set the beat. If the beat is well timed, the final video will be good.

4. Keep the reference unchanged during transitions

As mentioned before, try to keep your reference the same, except for the things you want to transform. If the reference object is a person, then the person's expression, movements, shooting angle and proportion in the picture should remain unchanged as much as possible.

5. Add music to the plot

For example, if there is the sound of a gunshot in the music, you can also make the action of shooting a gun. If there is the sound of pages turning in a book, you can also make the action of turning the pages.

Of course, the sound and action do not have to be coordinated. That is to say, you don't have to do the action of turning the pages of a book when you hear the sound. You can also, for example, shake your shoulders at the same frequency as turning the pages.

The key to this part is to coordinate your movements with the music.

6. Be good at using props, filters, and post-production

Needless to say, props and filters can also create a good effect if used well, such as a sudden black and white filter.

As for post-production, Douyin now has filter effects and time effects to choose from, and there are many options in each effect.

Using them well can bring unexpected results, and special effects can also be used to cover up flaws in shooting.

In short, use your brain, conceive your script first, and then use the techniques mentioned above to create some new tricks. I believe that you will soon become the leader of Douyin.

Conclusion

From the popular apps in recent years, whether it is image processing software such as faceu and Meitu, or video software such as Meishe, Xiaokaxiu, and Douyin, we can see a trend.

These products are becoming more and more social, which means putting the finished products on a platform and sharing them with everyone. The finished products are exquisite, either cool and high-end or sweet and lovely, and they can create the look of a blockbuster movie with low cost.

Let ordinary people also experience the feeling of being noticed and being a star.

This is also a transformation of the product from serving a few people to serving the public, and from personal enjoyment to public sharing. This will mobilize more people to use it and attract greater traffic.

How about it? It’s not as difficult as you imagined, right?

Related reading:

1. Douyin operation methodology: 500,000 followers increased in 2 months!

2.2019 Tik Tok promotion and operation strategy!

3. Douyin promotion method: 6 types of content that Douyin limits traffic!

4. Tik Tok promotion skills: 3 steps and 7 key points!

5.What are the essential factors for Douyin promotion?

6. Sharing of practical tips on Douyin promotion and operation!

7. Douyin operation and promotion: How to use hot products to improve retention?

8. Douyin promotion method: 6 types of content that Douyin limits traffic!

Author: Lee, born in the 1990s

source: Lee