9 Tips to Improve YouTube Video Marketing Rankings

YouTube is often a powerful tool used by sellers to market their products and brands. It is also the most effective and direct promotional tool. As a marketer, you must not miss it! Now, there are good ways to quickly improve your YouTube video marketing rankings. Do you want to use it?

1. Put the product keywords in the title first, and put important words in the first half of the title.

For example, when searching for the keyword cold brew coffee, most people would write “my 7 best tips for making cold brew coffee”, which is not conducive to ranking. It should be written as “cold brew coffee: my 7 best tips”.

Title: You often see news titles, video titles, etc. with rankings such as the top ten most convenient tools, top 100 balls, 20 historical miracles, etc., which attract people’s attention and gain traffic. We can also make this type of video ourselves, the most anticipated xx product in 2018, and while reviewing the video content, we can also put our own products in it and compare them with other well-known products of the same type.

Or if it’s a factory OEM, write the title: XX product – one out of every six people in the world uses XX products from this factory/XX product: beats XX product (well-known competitor) in seconds? The most comprehensive review gives you the answer! /There is also the most common title – the best XX product of 2018. The key is to make the title attractive, use the brand, show off the advantages and make people curious to learn more.

2. More interaction and participation. Sharing, commenting, liking and other interactions on your videos will greatly benefit your video ranking.

Among them, comments have the greatest impact. The video copy should include a CTA call to action. Compared to the call to leave a comment, it is easier for viewers to comment on more specific things or opinions, or to give specific choices to make it easier to comment.

For example: The performance of XX product is enough to rank among the top five in the industry. What do you think? /Tell me which one you prefer, XX product or YY product?

3. Use hashtags

You don’t need a lot of labels, too many will be inaccurate, and you need highly accurate labels. The first tag must be the product keyword! You can put the keywords in Youtube to look for the most relevant phrases, that is, usage scenarios and related scenarios.

The general tag selection is 1 product keyword, relevant usage scenario phrases (2-3), and general words (1-2). General words are industry words. For example, if you sell snow boots, you would write "shoes".

If you really don’t know how to start with the tag part, you can refer to the video tags of your peers. This is a marketing tool you must use when doing Youtube!

4. Use a background color that is not similar to the background color of YouTube's own layout.

Youtube's theme colors are red, white and black, so we need to use other layouts with obvious differences. Being different can get more clicks.

1. Use up to 30 characters on the layout cover.

2. Try to make the video description as long as possible, 100-200 characters.

3. It should be readable and also helpful for the YouTube platform to understand. The description gives a general idea of ​​what the content is about, but there are no specific details, so you still need to watch the video.

Details determine clicks and success or failure.

5. Long videos have more advantages than short videos.

14 minutes 50 seconds is the most popular. Youtube wants people to watch for a long time. So 5-15 minutes is best for the product and introduction. Varies by product.

6. Add (category), (time), etc. to the title.

This is easy to understand. For example, if you write about how to solve a blocked Facebook account and how to solve a blocked Facebook account (practical skills)/(latest), more people will choose the latter. Similar words include (FAST!)(CASE STUDY)(NEW RESEARCH)(ACTIONABLE)

7. Get views through video recommendations.

The best approach is to use the same tags as your most viewed videos. How to check the tags of related popular videos? Right click to view the source code of the web page, and press ctrl+F to search for keywords to find it. Or use tools like Tubebuddy or VidIQ.

8. Attention analysis: analyze what users pay attention to in your video content, improve the content next time, and pay attention to the peak inflection points.

9. Add the year and current time (2018).

It is a common problem for most people to get bored with the old and love the new, especially in an environment of information overload, so tell your viewers that your information is the latest and most timely.

Summarize

Nowadays, the most basic thing for marketing and promotion is content. Good content can easily stand out and make users remember you more easily. But good content is not everything. What is more important is to attract users and incorporate them into your own user pool.

1. Don’t look at each platform separately; you can link them to each other for integrated marketing. You can ask customers who inquire on Alibaba to send you the link of a popular video on Youtube, and share the video link in the LinkedIn group.

2. Suggestions for video content include real-life editing of factories, interviews with employees, team activities, product reviews, machine operation, etc. There are contents that can be created from every aspect including company culture, products, team, production process, etc.

Author: Internet

Source: Internet