What does full network marketing mean? How can traditional enterprises carry out full-network marketing?

With the rapid development of the Internet, full-network marketing has become the mainstream marketing method for modern enterprises. Dongguan, as the "capital of manufacturing industry", is still in the transition period to the Internet. Many traditional enterprises have failed in full-network marketing because they do not know much about it. For Dongguan manufacturing companies that want to transform, this is unbearable (investment of time and money). So what exactly is full-network marketing? How can traditional enterprises in Dongguan use full-network marketing to achieve corporate transformation? Today, editor Feng Chao will explain it to you in detail.

Whole network marketing

What does full network marketing mean?

Full-network marketing is the abbreviation of full-network integrated marketing. It refers to a new marketing model that integrates a series of e-commerce contents such as product planning, product development, website construction, online store operation, brand promotion, product distribution, etc. It is a marketing model that integrates traditional networks, mobile Internet, and PC Internet.

The advantages of full-network integrated marketing are: enhancing brand image, standardizing sales markets, promoting overall sales, solving offline sales bottlenecks, improving customer service systems, and sorting out distribution channels.

The whole network marketing includes: web search (Baidu, 360, Sogou, Soso, etc.), image search (search engine, product image), social network (Weibo, WeChat, blog, forum, etc.), portal media (Tencent, Sina, NetEase, etc.), information platform (classified information, yellow pages, encyclopedia, library, etc.), video platform (Tudou, Youku, Sohu, etc.), shared shopping (Meilisuo, Mogujie, Huaban, etc.), B2B, B2C platform (Alibaba, Huicong, etc.), etc.

How do traditional enterprises in Dongguan carry out full-network marketing? Editor Feng Chao found through investigation and research that three aspects should be done well:

1. Traditional thinking needs to change

Changing mindsets plays a big role in the transformation of traditional enterprises. Since the Internet is a virtual world, how to bring in visitors, how to attract customers to visit, and how to bring in "traffic" are issues that our traditional enterprises must do and think about.

Transforming into e-commerce is not about replacing or subverting offline physical businesses, and it is not the case that only one of the online and offline businesses can "survive". Offline online stores continue to provide good service and experience, and online communication, promotion, and outreach will serve as a guide for offline traffic. Only by integrating the two can the physical business be expanded.

2. E-commerce of traditional enterprises is a trend

If traditional companies start doing e-commerce with the mindset of "burning money" or not making money, they should stop the transformation immediately. For traditional enterprises, the purpose of engaging in e-commerce is to eliminate previous offline store openings and intermediary channels and face consumers directly. This can not only increase the profits of traditional enterprises and reduce their costs, but also allow traditional enterprises to have more funds to invest in product research and development and better provide customers with high-quality products.

3. Return to service

Traditional enterprises have a huge advantage, that is, products. Since the model adopted by traditional enterprises is the "O2O" model, it should cover the entire process from selling goods to serving customers. When people's needs are met, the most direct benefit is the creation of new traffic entrances.

Summary: It is the need of the times for traditional enterprises to take the path of full-network marketing. If traditional enterprises want to transform, they must do the above points well. Only in this way can traditional enterprises transform more smoothly and the enterprises can grow and develop.