Suppose you participated in three games, and there are two possible outcomes:
How would you choose? Everyone knows that second place is not remembered. Not to mention three times, even if you get second place ten times, the result will probably not be as good as getting first place once. The first place will get richer financial rewards and more room for imagination. After all, which event would want a guest who introduces himself as "I have won second place ten times" rather than "the champion of a certain competition"? The essence of this problem is actually: success has two dimensions, one is amplitude and the other is frequency. When it comes to success in the secular sense, magnitude is often more important than frequency. So being first once is better than being second countless times. This leads to the question in the title: if you are an entrepreneur , would you like to be Wang Xing once, or would you like to be Chen Ou three times? If you were an investor , would you rather invest in Didi once or in Xiaohongshu ten times? (Of course, both Chen Ou and Xiaohongshu have achieved great success.) For Wang Gang, even if his future investments fail, he will still be the angel investor of Didi and will still be more successful than most investors. Human beings’ definition and memory of success are sometimes so cruel. Babe Ruth is the most famous baseball player in American history. In the hearts of many Americans, his status even exceeds that of Ali or Jordan. He was the first person in history to hit 60 home runs in a season, a record that stood for 34 years; He hit 714 home runs throughout his career, a record that stood for 39 years; But at the same time, he has another record. He was struck out 1,330 times in his entire career, and this record lasted for 29 years. Babe Ruth gave up hits with higher "frequency" and greater probability, and relentlessly pursued home runs with lower probability but greater "amplitude", which truly practiced the words quoted in the picture above: "Hit Big or Miss Big". This made him the most famous athlete in American history and also left people with the Babe Ruth Effect - people who pursue success should take greater risks and get higher returns. This effect is also constantly used in the VC industry. Peter Thiel once said that there are astonishing deviations in the returns of different projects in the VC industry. VCs that do not perform well often have an illusion that all projects are similar, but in fact the returns of projects conform to the power law, which means that the very top few projects will ultimately bring the largest returns. The sooner you figure this out, the more likely you are to be a good VC. A16Z partner Chris Dixon once summarized the following results based on the data provided by his investors: In the above figure, the horizontal axis is the fund's return multiple, and the vertical axis is the proportion of projects with returns greater than 10 times among all projects. It can be seen that the better the fund performs, the greater the proportion of projects with returns greater than 10 times. The horizontal axis of the above figure remains unchanged, while the vertical axis becomes the specific return multiples of projects with returns greater than 10 times. It can be seen that the return multiples of the "home run" projects of the well-performing funds can be as high as nearly 70 times. The last picture is more interesting. The horizontal axis remains unchanged, but the vertical axis becomes the proportion of failed projects. It can be seen that nearly 80% of the projects of failed funds with a return of less than 1 times are failed, while the probability of failed projects of funds with a return of 2-5 times is reduced to about 40%. However, the failure rate of projects of funds with a return of more than 5 times will increase again. This shows that funds that truly pursue unicorns need to have a higher tolerance rate. It's like Babe Ruth, who was willing to take more strikeouts in order to hit a home run. But does this mean that everyone can take risks in pursuit of success without responsibility? In fact, in the decades since Babe Ruth retired, there have been a lot of people in the baseball field who have practiced his Ruth effect. In 2012, 136 players struck out 94 or more times, a number that was the most strikeouts in a single season by a baseman in Babe Ruth's career. But none of those 136 guys actually hit a similar number of home runs or produced the same number of wins. To study this issue thoroughly, I found historical data on Babe Ruth. I compared his home run and strikeout ratios, which are the ratios in the last row of the table above. The higher the ratio, the more likely a home run is. The bold parts are some obvious differences:
Back to investment. Many people think that truly good investors do not rely on luck, while others say that those who rely on luck are young and inexperienced. But in fact, I divide all things in the world into three categories:
So it is true that most things depend on luck. Therefore, most events in society are probabilistic events. Now that we have reached this conclusion, calculating the mathematical expectation is the most important and scientific method when making choices about these probabilistic events. Nassim Taleb, the author of "The Black Swan", once gave an interesting example in his other book "Fooled by Randomness". Once, a colleague asked Nassim Taleb, "How do you think the trend of a certain stock will be?" Nassim replied, "There is a 70% chance that it will rise." However, the colleague discovered that Nassim was shorting the stock and asked him if he was kidding him. Nassim used the above picture to explain that there is indeed a 70% probability that the stock will rise, but the increase may only be 1%, while the 30% probability of falling corresponds to a decline of -10%. If the mathematical expectation is calculated in this way, the expectation of buying a rise is: 70%*1%+30%*(-10%)=-2.3%. Therefore, although an increase in price is a high-probability event, the expected result of buying on a dip is better. This is the expected value. Many times, being a VC also requires considering expectations. For example, ofo and Mobike, some people don’t understand why so many institutions are flocking to them. Simply put, although the probability of failure is high (but which startup company has a low probability of failure?), once successful, it is likely to bring amazing returns, so the expectations are high and it is worth investing. Finally, we all know that the more times a probabilistic event is repeated, the closer the event itself will be to probability. Just like throwing a dice, the more times you throw it, the more average the six numbers will be. The above chart is a statistics of Mattermark's follow-up financing of some of the invested companies from 2009 to 2012. From this we can see that on average only 0.3% of the projects can eventually get to the F round. Of course, some companies may be acquired, some may not even need to raise an F round, and so on. We might as well irresponsibly assume that the probability of a invested company's successful exit is 1%. Assuming that a good professional investor's performance level can reach 20 times the average, then the probability of a successful exit from his investment is 20%. In this way, the fund must invest in at least 5 projects before it can have an exit. For a fund with little money, under this probability, if the number of investment companies is not large, it is very easy to throw money away without any effect. So there are always people saying that the number of bullets is very important when it comes to investing. Just like people who play claw machines, the coins they put in at the beginning are all paving the way for the coin that will get them the doll in the end. If you don’t have enough coins in your pocket and enough opportunities to try, you will become a stepping stone for others to achieve their goals. So, to summarize:
But in fact, if you remember the last sentence of the Babe Ruth quote in the picture, you will find that all of the above has a loophole. Babe Ruth said in the last line, “I like to live as big as I can.” This sentence is the main premise of the whole article, that is, you want to be the most successful person. But actually, if you don’t want to, that’s probably fine too. Who says that people have to live such a hard life? Just different choices. Mobile application product promotion service: APP promotion service Qinggua Media information flow This article was compiled and published by @曲凯you (Qinggua Media). Please indicate the author information and source when reprinting! |
<<: How to place advertisements on Zhihu? Give you a promotion secret!
What should a complete APP operation plan look li...
Paid promotion ROI is the goal that every operati...
Seed users refer to those who actively interact w...
There are hot topics in the marketing industry ev...
Today’s media is everyone, and today’s communicat...
"I hope my son will become a dragon and my da...
The reason why the title is written as "opti...
Now that the traffic dividend has disappeared, re...
If you have a great website. This is the result o...
: : : : : : : : : : : : : : : : : : : : : : : : : ...
How did Xiaomi achieve rapid development in just ...
The most painful thing in marketing promotion is:...
The latest data from iResearch MUT in April shows...
The blockchain game "Eden" makes money ...
Following the Alipay card collection activity, Ba...