Yining SEO training: [Website domain name change steps] Preparation and follow-up work before changing the website domain name

If you have a great website. This is the result of your long-term hard work. However, as the Internet continues to evolve, it is wise to embrace some changes for the bright future of your career. One change might be choosing a new domain name for your site.

Yining SEO training: [Website domain name change steps] Preparation and follow-up work before changing the website domain name

1. There are several reasons why a company changes its website address. These include:

1. Change the domain name suffix, because the suffix you originally used cannot establish a brand image for your company like the new suffix. For example, migrate to . tech,. store,. Interesting, etc.

2. Change your company name, in which case you actually have no choice but to choose a new domain name.

3. People confuse your name with your competitors and need to change the domain name as it affects your website traffic.

Change the URL because your customers can't remember, spell or read your company's name. Maybe it’s because of its weird spelling, foreign last name, neologism usage, etc.

Be aware that migrating your site to a new domain name can be a bit confusing, and you may run into a few issues:

1. You may suffer temporary traffic loss

2. It may affect your search rankings

3. You must identify yourself to your audience

don’t worry. If you follow the recommended process and ensure that your domain transfer is done in the best possible manner, your chances of overcoming these challenges will increase significantly. That’s why it helps to be familiar with the steps involved in the process.

2. How to change your domain name

Once you’ve decided to change your domain name, follow these simple steps to minimize any potential risks during and after the migration.

Before your domain name changes

1. Back up your website

Backing up your current site can avoid any potential risks. So before making any major changes, make sure you have a backup and all your content and files are intact.

2. Check your website

It is a good practice to check all statistics before migrating. This will help you get a clear picture of what is happening with your domain. It will also give you a good baseline to track progress after the migration.

The most important thing here is to look at the links to the site. Once you are done, review all the links and highlight the high-quality ones.

3. Maintain the same URL structure

Try to keep the same URL structure when switching domains. If you want to make changes to your structure, it's best to wait a few months after the domain switch is complete. Once everything was done, the site was restored to normal and then replaced.

For example, the original URL structure is:

domainname.com/folder-name/web-page-file-name/

The new url structure will be:

Newdomainname. Technology/Folder Name/Webpage-File-Name/

4. Domain name change

Comprehensive check after domain migration

On the day of the migration, do a thorough check to ensure that everything is linked and displayed correctly. Also, use a keyword audit to make a list of all the keywords that people are interested in and search for them on search engines to see if your new domain name comes up.

3. Plan to launch a new domain name

After the domain name was moved, the search ranking dropped slightly, which is normal. That’s why it’s important to plan your marketing to improve your rankings. Things you can do include:

1. Ask your business contacts about guest blogging opportunities

2. Create easily digestible content, such as charts, short videos, etc., and promote their sharing

3. Plan to promote new content on the site, including paid downloads such as e-books, white papers, and templates

Changing your domain name is a big decision – one that requires a lot of time and planning. Business is usually busy. However, it is better to take the time to carefully reduce risk.

That's all. Moving domains isn't a rocket science, but it does require concentration. The best way is to create a list and check it during execution.