Here are some practical suggestions on promotion and traffic

On the Internet, most people who work with traffic don’t know how to operate users, and those who understand users don’t know the specific ways to generate traffic. An interesting phenomenon is that many companies that did well on eBay before did not do so well after entering Amazon , and many companies that were good at traffic also could not make it past the Amazon barrier. On the Internet, we can roughly divide people into two groups: First: The elite I have seen too many people around me who seem to have some kind of super ability since childhood. They are called academic masters and can stand out from a large group of people effortlessly. What is even more amazing is that God seems to be particularly fond of them. While they have a halo on their heads, they also have exquisite faces. After graduation, these people either get offers from big companies or start their own businesses . From the very beginning, all the vocabulary of the project revolves around: users, ecology, activity, financing , and listing. They are dressed in neat suits and go in and out of various project circles, meet with investors , and revise their business plans over and over again while drinking Starbucks coffee. Sometimes, you may wonder, is this what real entrepreneurship is? Is it really so easy to fool investors ’ money? As friends, every time we meet, they talk to me about future expectations, business prospects, and the ecological chain. A random question: "Hey, how do you acquire users for this project? What is the cost of acquiring each user? What are some solutions to acquire these users?" Ah, I haven’t thought about it yet. No… You see, my product meets the needs of users. By then, many people will come and it will automatically grow… Second: Grassroots They often call themselves losers. They have their own circle and have to work hard in front of the computer and do manual labor every day. They are inconspicuous in any group. But many of them have strong comprehensive abilities. Their husband-and-wife team can be called a company. One person is responsible for website construction, image processing, website SEO optimization, and operation and promotion , and the other is responsible for customer service and back-end delivery. They don't have a nine-to-five life, let alone afternoon tea, and the promotional means and methods they use are often sneered at by the elites. But it is precisely these seemingly very low-level techniques and inconspicuous methods that can often produce huge effects and functions. To be honest, when it comes to starting a business on the Internet, the problem-solving abilities of many elites may not be as good as those of the grassroots. In terms of the ability to acquire traffic and learn, they are more powerful and more skillful. I still remember that in 2015, CCTV Financial Channel exposed a couple in Putian. They had only 5 people under them, but their annual sales reached 180 million yuan, while the cost per pair of shoes was only between 100 and 200 yuan. If you are interested, search it yourself. So, Xiaobei, what is your suggestion? For the elite: Pay more attention to the specific methods of traffic flow, the means of acquiring users are very important. To be frank, all those beautiful visions for the future in your business plan are based on having enough users. If you don’t do this step right, there will be no hope later. So, it is never too much to spend more time and energy on how to acquire users. For the grassroots: First: Recognize the facts The problem with our society is that there are too few rational people. They believe whatever the media presents, not realizing that this society is still ruled by the elite. Everything should be based on reality. Do what you are capable of. This is what I have always advocated. So those who have no ability, no experience, no connections, and no money at home should just work honestly. Those glamorous cases you have seen are the result of long-term accumulation. If you have time, you should learn more, watch less 36Kr & Huxiu, watch less Chuangyebang , and learn more practical and meaningful things - writing code, designing, drawing wireframes, how to prevent Facebook accounts from frequently dying, how to increase the repurchase rate of the website. These are better than anything else. Don't always want to make big news all day long. Second: Formalization and Sustainability This is also the main reason why I came to Shenzhen. I hope that my partners who are in charge of traffic will think more about doing something sustainable and sustainable, especially those friends who continue to do SEO & SNS black hat. The era of the Internet with the rise of many heroes and violent growth has passed. The soundness of the social system and users' understanding of the Internet over the years have been developing in a positive direction. Companies that pay more attention to the refined cultivation and management of users and the establishment and building of their own brands will have greater development potential in the future. So I ask these people to think more. Fighting against the platform is hopeless and unsustainable. It hurts. Third: Vision and sharing People who work with traffic often limit their vision. When they hear that a certain channel can make money today, they will rush in without hesitation. Thinking in multiple dimensions, having a higher vision, and combining one's own abilities, I think this will lead to higher achievements. At the same time, sharing and communication are very meaningful things. In the past, we often worried that others had learned this or that, and we didn’t dare to communicate, which would only limit ourselves. I am a very good case. What I do through WeChat public account is to share. In this process, I have come into contact with outstanding talents from all walks of life. Many of them are cutting-edge. Some are professors, some are doctors, some are Internet experts, some are good at computers, some are operation experts, and some have very strong product development capabilities... After communicating with them, I have revised and supplemented some of my previous viewpoints, some opinions have deepened my previous judgment, some issues have become clearer after communication, and sometimes just one sentence in the communication can make me suddenly enlightened. Of course, it is undeniable that in this process I also shared my views, my experiences, and my judgments. All these touches cannot be measured by some cash. These will make you stronger!

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The author of this article @Gu Xiaobei Compiled and published by (Qinggua Media), please indicate the author information and source when reprinting! Site Map

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