They have no money and no resources, and they are also chasing hot topics, so why can they create 100,000+?

This is an era of chasing hot spots, and everyone is scrambling to seize the initiative.

If you are a big company like Tencent, you may buy a lot of exclusive hot copyrights; if you are a company like iQiyi or Youku, they will create hot spots themselves, such as the very popular TV series "Yu Zui" a while ago.

But we don’t have unique traffic resources, nor the budget to create a hot spot from scratch. We only have a boss who wants 100,000+. So how should we follow the hot spot cleverly?

First of all, we need to know the core elements of a popular article.

1. The entry point should be unique

It is the same barbaric power, some people just laugh and make a picture, but some people can see from it that the country is no longer only concerned with gold medals. I saw that although I lost one gold medal, I gained more happiness.

Regarding Wang Baoqiang’s divorce, some people interpret it from a moral perspective, but others approach it from the perspective of how to correctly find someone you like, which is easy to resonate with others.

In this era of information explosion, the more novel and unique your angle is, the more popular you will be.

So how do you identify the unique point?

1. Understanding the ins and outs of things is the basis. Only by clearly understanding the essence behind the hot spots and the reasons behind them can we interpret them from a bird's eye view.

2. When connecting hot spots, don’t focus on the overall situation, but on a specific point. Often the result of trying to cover everything is a hodgepodge and the explanation is very superficial. The real style is reflected in the deep digging of a certain point.

3. Be sincere. Only when you put your heart into it can you express your opinions. Only by using your own real-life examples can you resonate with others.

2. The article should enhance the reputation of others

We actively share articles on WeChat Moments for two reasons:

1. Show what kind of person I am

2. What is my opinion on this incident?

Therefore, the more impressive your article is, the more willing readers will be to share it, because users are using your article to enhance their own image.

(This is the game H5 of NetEase News)

3. Your article can speak for the readers

In this era, no one likes official declarations anymore, and no one likes to see you get high. What everyone needs is for you to help me express my ideas, and what users need is how you express me.

Take Wang Baoqiang’s divorce as an example. You wrote a lot about Wang Baoqiang’s love history, which has nothing to do with me, but you connected it with the public through the issue of how to be cautious in falling in love. You then wrote about how to find the right person you like. Keeping a marriage fresh requires efforts from both parties.

This really helped me resolve the direct conflict with my husband! I must repost it to my circle of friends so that my husband can see it.

For example, the article below, after analyzing the entire incident involving Wang Baoqiang, uses the tail to reveal its own attitude.

Although what is highlighted is one's own attitude, one is actually helping readers to express their real feelings.

4. Give your title an interesting and novel one

According to statistics, when users are browsing their Moments, they will stay in front of your title for a maximum of 2 seconds. You must use these 2 seconds to attract users.

A good title usually has the following three points:

Helpful, curious, and counterintuitive.

Let’s give you a taste of some 10W+ titles

1. What should I do if I don’t know how to chat? Do these 10 small things first (help)

2. Why is it popular to sleep with ugly people now? (curiosity)

3. Failure is the mother of success. Do you believe this nonsense? (Counter-common sense)

5. Ultimate reading experience

Nowadays, everything is about user experience. People receive so much information every day that they don’t want to see a bunch of text just there.

A good experience is first reflected in the visual experience.

It is very important to use long and short sentences and leave blank spaces reasonably. You can pay attention to the layout of Mimi Meng ’s account. If a problem can be solved with a short sentence, there is no need to use a long sentence.

There is a space every three to five lines to separate the paragraphs, and there are indents on both sides. In this way, even though Mimi Meng's articles are long, it doesn't feel tiring to read.

Secondly, a good reading experience is also reflected in the readability of the content.

Mainly reflected in the visualization of content

Taking Nu Ma’s article as an example, this picture vividly expresses the author’s envy.

A master once said in the " Copywriting Training Manual": What is the purpose of the first sentence of the copywriting?

It's not about explaining things clearly, but about getting users to read the second sentence.

We must first ensure that users can read it easily, and then explain it clearly. Connecting with familiar things also helps users understand things more easily and read more easily.

(The purpose of the first word drop is to make it easier for users to start reading)

The above are the 5 basic elements for creating popular articles. Does your article have these elements?