How to use Toutiao’s Wukong Q&A for operational promotion?

The news that Toutiao announced that it would set aside 1 billion yuan in dividends to build Wukong Q&A is no longer news. After seeing this news, I only have one thing to say - simple and crude. We can learn from the official statement of Toutiao that 500 million yuan out of the 1 billion yuan will be used to sign contracts with quiz authors, which means that each signed author can earn an average of 100,000 yuan.

But in addition to these cash benefits, I think the greatest value of Wuguoqia is that you can obtain huge amounts of accurate traffic from it. So today I will share with you how to make money and get a lot of traffic by answering questions on Wukong Q&A.

1. Why choose Wukong Q&A?

According to our current understanding, Toutiao has already grown to a very large scale, and more and more self-media people are joining this platform. The competition on Toutiao has become increasingly fierce, with 20 million video uploads per day, not including graphic and text content. It is indeed very difficult to grab user traffic and make money on such a platform.

However, on the Wukong Q&A platform, only more than 30,000 questions are generated every day, and the number of answers is only 200,000. This means that on average there are only 7 people competing for each question, and some questions even have no one answering them. Compared with Toutiao, such competitive space is indeed hard-won. Coupled with the official 1 billion subsidy from the platform, this may be a bonus period for Wuguoqia.

We have mentioned before that the platform will allocate 500 million yuan to sign 5,000 authors, and the remaining 500 million yuan will be included in the sharing and reward system for ordinary users, which means that ordinary users can also participate in this bonus period. By answering questions on Wukong Q&A, you will have a chance to win a cash red envelope and have a chance to become a contracted master. Wukong Q&A also has a monthly reward list, which is divided into 10 areas. Every month, 100 high-quality answers will be rewarded, and each answer will be rewarded with 1,000 yuan.

And because of Toutiao’s built-in intelligent recommendation mechanism and huge traffic, you don’t need to consider whether you have a large number of fans on Wuguoqia. As long as your content is well-made enough, it will definitely get a lot of readings.

2. What cash can be distributed on Wukong Q&A?

1. Rewards for excellent answers on Wukong Q&A

Wukong Q&A will give out 100,000 yuan every month to reward outstanding teams, which are:

"Popularity Award", top 20, 1,000 yuan each.

"Model Worker Award", top 50, 500 yuan each.

"Quality Answer Award", 1,000 yuan each for the top 60.

2. Become a contracted answerer and get a fixed income

In addition to the monthly rewards, the platform officials will also sign some outstanding answerers to become contracted authors.

First of all, after you effectively answer questions on Wukong Q&A, the platform will invite you to answer some related questions in the same field from time to time. At this time, please be sure to move forward in the direction pointed out by the platform. It is best to answer all these questions because this is the key to determining whether you can become a contracted author.

After becoming a first-level contracted author, you will receive a monthly subsidy of 10,000 yuan and need to answer 20 platform invitation questions every month. The answer should be over 500 words. To be effective, the answer must be well-reasoned and have healthy content.

After becoming a second-level contracted author, you will receive a subsidy of more than 4,800 yuan per month and will need to answer 24 platform invitation questions every month. The answer should be over 500 words. To be effective, the answer must be well-reasoned and have healthy content.

3. How to obtain huge and accurate traffic on Wukong Q&A?

An answer with excellent content can get nearly a million reads on Wuguoqia. It would be a pity if such a huge amount of traffic was not accurately directed and was lost. However, during the process of diverting traffic, you should also pay attention to some details to avoid being demoted or blocked.

In such a bonus period, you can make money and gain traffic, so why not give it a try?

Here I would like to share with you some of my own experiences on Wukong Q&A.

1. Before posting your answer to a question, please be sure to carefully review your answer several times to see if there are any typos, incoherent sentences, theoretical errors, etc. Try not to optimize or modify after publishing, as this can easily lead to a reduction in the weight of the account.

2. Currently, there are relatively few people answering questions in the three vertical fields of online earning, humanities, and tourism. If you have professional knowledge, you can start from these three fields.

3. The content of your answer should be original, and you should write about the areas you are good at and write a heartfelt answer, so that your answer can be liked by people who are interested!

4. The article should pay attention to the bounce rate. The answer should be as detailed as possible, but the word count should be kept within 500 to 800 words. Articles with this number of words also have the lowest bounce rate.

5. Make rational use of the Wukong Q&A promotion mechanism. The recommendation mechanism of Wuguoqia is: first recommend your answer content to a group of users. If these users read it for a long time (effective reading) and like or comment on it ( user behavior ), more traffic will be recommended to you next time.

Therefore, if necessary, you can purchase readings, likes or comments for yourself. As long as you can accumulate recommendations in the early stage, subsequent operations will become easy.

6. Make rational use of the advantages of high video playback volume. In some cases, you can make a PPT with pictures of your article, and use some voice software to read out the content of the article word for word. Since videos often receive huge recommendations in Toutiao, such answers can easily be rated as high-quality answers. (Quality answers can earn 1,000 yuan per month)

7. Make reasonable use of pictures to attract users. Due to the mechanism of Toutiao, only part of a picture will be displayed on the recommendation page, and pictures are easier to attract users than text. It is recommended to choose some controversial pictures or pictures of beautiful women, or pictures that are not common on the Internet, while keeping a sense of proportion.

8. Learn to drive traffic to your official account through articles.

First, you can rely on professional terms and product names to advertise in order to induce users to search on Baidu.

Or you can directly use digital symbols, Chinese and English alternately to write your own WeChat ID . For example, "加威性一六四⑧二舞".

You can also add your own public account watermark to the article pictures and make it 30% transparent.

If you can understand the temperament of the platform, you can also directly write your own official account.

9. The maximum number of questions answered in one time period should be limited to 6. Frequent answering of questions will result in your account being demoted, even if you have not violated any rules.

10. Don’t choose areas that have a large population coverage but you are not good at just to get recommendations.

11. Direct copying and pasting is strictly prohibited. Even if the content is from other platforms, it is recommended to modify it and not copy it completely. If discovered by the official platform, the account will be permanently blocked.

12. Raise more controversial topics in your answers. For example, whether traditional martial arts are practical, or some controversies among celebrities. For example, topics about TF boy can get a lot of traffic, so there will be a lot of comments scolding them or supporting them. This is also a very good way to increase the number of readings and recommendations.

13. Bind your self-media identity to become a verified headline author. On the recommendation page of Wuguoqia.com, 80% of the recommended authors are verified headlines authors. Therefore, the number of recommendations for an answer has a lot to do with factors such as account level, number of answers, number of recommended answers, quality of the answers, and whether the author is a self-media person.

14. Pay attention to the verticality of the answer content. If you are professional enough, only answer specific questions in a certain field, and insist on providing high-quality content every day, the official will easily invite you to become a verified self-media author.

The bonus period of any platform is an opportunity to make money and also an opportunity to attract traffic. This opportunity comes without any threshold and is not sudden. Take action now. Maybe you will be the next signed author and the next popular IP.

The author of this article @杰神联盟 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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