A brief introduction to Douyin operation

How did Tik Tok become so popular? The editor analyzed that the key to the popularity of Douyin lies mainly in the combination of user participation and music. We will not go into details here. I will just talk about the topics that everyone is most concerned about. How does the Douyin operation company operate Douyin for its customers? In fact, the operation methods are all the same, including ordinary Internet products, which have many similarities. The only difference is the platform, and the output and receiving users are different.

The first is to combine its own position in the market. There are two main sources of content for Douyin operations: original videos and reposted videos.

The simplest way, of course, is to copy successful cases. For example, videos that already have influence on platforms such as Volcano and Kuaishou can be directly moved over. Obviously, reposting can quickly generate fans and playback volume, but such positioning requires batch operations and is not long-lasting. Another type is imitating celebrities. Some time ago, I saw someone on Douyin imitating a famous host of Mango TV. He intentionally made the picture blurry, and if you don't look carefully, it's really hard to mistake the fake for the real thing.

Original content will continue to develop, and Douyin's agent operation experts recommend that everyone create more original content. Through our editor's long-term observation, we have concluded that there are four main types of popular original works on Douyin: good-looking men and women, office drama queens, various cool and superb technologies, emotional resonance, etc. Original creators can start from these aspects and explore their own personality characteristics to create.

The second is the creative output of content. After completing the market research, you can start producing content. Amateur players of course mainly create scenes from life, relying mainly on unique creativity to gain attention, but they generally lack sustainability and can only rely on luck. Some ideas are even very good, but people who imitate these ideas often become popular, while the videos posted by the creators themselves are not popular. This is also related to the recommendation mechanism of Douyin. If you want to get a lot of likes and fans on Douyin, you still need to use some operational skills.

What is Douyin commercial agency operation?

Douyin agency operation means that a professional Douyin marketing operation team company directly provides merchants and enterprises with system services such as overall Douyin account operation, content planning, video shooting, copywriting and video editing and production, account management, etc., to help merchants reduce Douyin operating costs, improve marketing efficiency, and increase more profits.

There are two main forms of cooperation for agency operation:

One is that the entire set from account registration, account management to content planning, copywriting, video shooting, editing, publishing, interactive maintenance, and traffic diversion is operated by the operation company team, and the merchant is only responsible for taking over the traffic and realizing transactions. The other is that the merchants are responsible for account management, publishing, and interactive maintenance, and the operation team is responsible for operation planning, content planning, copywriting, video shooting, and editing.

Both methods are acceptable, and the solution can be customized based on the merchant’s own resources and needs.

Why choose to be an agent?

1. Lower operating costs

If you want to operate the business completely on your own, you will have to pay for staff salaries, equipment costs, learning expenses, trial and error costs, etc. These costs are difficult to measure and can be more or less.

2. Professional operation is more efficient

Professionals do professional things, so there is no need to spend more time figuring out what to do, and the results will be better and more efficient. Developing your own team requires a period of adjustment and growth.

3. Save effort and worry

The operation of short video content is actually a very laborious and thoughtful job. If you are busy with your own business and still have to find time and energy to operate Douyin, it is easy to be overwhelmed.

How can businesses and enterprises do a good job in Douyin marketing?

Douyin is no longer just a fan base for internet celebrities and influencers, but also a traffic base for businesses, companies and brands, because any good product and brand has the opportunity to become an internet celebrity on Douyin.

With the rise of Tik Tok and Kuaishou, short video content marketing has become the third largest mainstream marketing method after pictures, texts and live broadcasts. More and more businesses have realized the importance of Tik Tok marketing and are ready to start operations.

But what are the rules and mechanisms of the Tik Tok platform? How to operate and manage a Douyin account? How to create content? How to edit a copywriting video? How to become popular? How to convert and monetize? Is there any dedicated staff?

These are all difficult problems facing everyone, so it is not clear how to start correctly, nor how to operate professionally after starting.

Douyin accounts are a scarce resource, because one Douyin account is required for each mobile phone number, and one corporate license can only certify up to 5 Douyin accounts. Therefore, businesses and companies should not operate accounts blindly. Once they fail, they will waste account resources as well as time and energy.

Here are some simple tips for you:

①, Take advantage of the popularity (hot spots)

The key is that you have to react quickly and be very sensitive to hot data on the Internet. For example, Wang Sicong's eating of hot dogs previously set off a craze on the Internet and attracted people to imitate it on Douyin.

②, Close to life

Many scenes in life are familiar to everyone. The more familiar they are, the more they can resonate with people. If possible, we can magnify the events and deliberately exaggerate the events in life scenes. For example, many people may feel bullied at work, so videos about going against the boss are very down-to-earth. For example, many emotional things. Modern people are more sentimental, and when they see heart-wrenching sentences or videos that are similar to their own life situations, they can often move the viewers.

③, small tips in life

Housewives and full-time moms basically account for a large proportion of Tik Tok users, so it is very important that the videos we shoot can arouse their interest. You can shoot videos using little tips in life, such as waste utilization, shoe deodorization, stain removal, etc. There are already many tips in books or on the Internet.

④ Professional knowledge

We can use short videos to teach you some professional knowledge, such as PS and special effects video production, which are often well received by everyone, and will also bring you good fans attention.

The third is the dissemination of content. Content creation is equivalent to a product, and the next step is to disseminate it. These two steps are actually inseparable. The content itself is also an important factor in dissemination. When we promote it appropriately, it will be more conducive to the dissemination of the content.

1. Multi-platform communication 132

It can be published through different platforms to expand the display range of short videos.

2. Multiple accounts spread 6052

Several or even dozens of accounts promote each other, such as forwarding, commenting, etc.

3. Promotion within the platform 2381

We can purchase Dou+ within Douyin to make our videos reach a wider audience and get more video views.

If you want to find someone to operate your Douyin store, you can contact the editor! Numbers after the title!

Merchants and enterprises can consider two main ways to operate and market Douyin:

1. Configure operations staff or team

You need to set up your own team of personnel specifically responsible for Douyin operations, including planning, copywriting, video production and processing, etc., and require Douyin operations personnel to go to professional Douyin marketing training institutions or platform systems to learn Douyin operations and marketing.

This method has relatively high expenditure costs and is more suitable for large brands and merchants or companies that already have corresponding professional personnel.

2. Cooperate with professional operation team for operation

The operation and marketing of Douyin is directly outsourced to a professional Douyin operation service team company. The operation company is responsible for the overall operation, content planning, video shooting, copywriting and video editing and production, account management, etc. Merchants only need to cooperate in providing content materials and fan conversion monetization.

This method has relatively low expenditure costs, does not require you to train your own team, or take detours through trial and error. It is also more efficient and more suitable for small and medium-sized businesses.

The above are some basic tasks that a professional Douyin agent operation company will do. Of course, these are simple tasks. High-end and complex tasks such as copywriting planning and video production require very professional personnel to complete these tasks.