What can Foshan enterprises do by developing mini programs?

Mini Programs are a new way to attract new users. As one of the first to try out new things, Mobike has already enjoyed the benefits brought by Mini Programs. As a company that has reached in-depth cooperation with shared bicycles, it had already opened the function of scanning and directly launching the mini program as early as February 2018. According to calculations, the number of new users added through the mini program has far exceeded 50% so far, and many users who were blocked by the APP have returned to Mobike.

What can Foshan enterprises do by developing mini programs?

At present, this is the common profit model of mini programs on the market. Technology-based companies use their existing technological advantages to quickly access mini-program technology and provide mini-program customized development services for enterprises or individuals. In addition, they can also engage in investment and franchising business and provide technical support for agents who do not understand technology.

Content e-commerce publishes high-quality content on content platforms such as WeChat and inserts mini program cards or mini program codes into articles. Stimulate readers' purchasing impulse through content and guide them to enter the mini program to purchase products, thereby achieving the conversion of "content→purchase".

Social e-commerce uses a series of social gameplay to spread mini-programs in communities, thereby triggering purchasing behavior. In fact, content and social e-commerce are essentially replacing the previous H5 mall or third-party shopping platform with mini programs.

What can Foshan enterprises do by developing mini programs? Mini programs are the trend of the future. No matter what industry you are in, as long as you are facing customers, I think it will not be wrong to develop mini programs, because mini programs are direct and lightweight. You don’t need to install them. You can use them by scanning the code and leave after use. They do not take up memory. For customers, who wouldn’t want that? It saves customers a lot of time and greatly facilitates customers and merchants.

1. Mini Program Code Shops allow consumers to scan offline Mini Program Codes to place orders directly by themselves. The shop can process the orders directly, making the entire transaction process more convenient. Merchants can also use mini programs to push store promotions to consumers, and by issuing promotional coupons, customers' consumption psychology can lead to secondary consumption.

2. The spread of mini programs Mini programs can be widely spread in groups and friend circles, and can be spread independently by consumers to achieve a social marketing effect. You can also use the set search engine and relevant keywords to expose your company and products to target customers. Merchants can also use the mini program’s message templates to recall customer traffic and increase customer repurchase rates.

3. After-sales service of the mini program The mini program page can clearly indicate all the after-sales services provided by the enterprise, and customers can clearly view all the services provided by the enterprise. The after-sales service of the mini program can be directly connected to the backend customer service. The customer's order can be queried only through the order number provided by the customer, making the customer feel more at ease about after-sales service.

4. With the development of the times, the number of users is increasing. It was once announced in Beijing that the number of government public accounts has exceeded 100,000. Providing high-quality content can attract traffic to the mini program, which can display products and provide related services for stores. Merchants can find high-quality content that matches their own products to cooperate, associate, tweet and insert links to mini program products, etc., and then promote their products through mutual jumps between mini programs.

5. The name of the mini program. There are not many names that conform to customers' search habits and product features. Register early to seize the opportunity. The closer the name is to customers' search habits, the easier it is for customers to search for it.

There is no doubt that today's mini programs can be said to be the hottest entrepreneurial project nowadays. Backed by this huge mountain, it has 1 billion active users. The reasons why entrepreneurs choose it are that it is simple and easy to operate, has large traffic and small market share. However, for entrepreneurs, how to master the marketing and operation of mini programs seems to be the top priority.