Recently, the iOS market has been relatively calm. One reason is that Apple’s algorithm adjustment during the Mid-Autumn Festival in mid-September caused a large number of machine brushing merchants to become invalid, especially the agreement brushing merchants ; another reason is that the customer acquisition cost of ASO has been rising, which has deterred many CPs . After the release of iOS 8, the concept of ASO has gradually been noticed by smart Chinese people. The market has grown from the initial millions to the current scale of billions per year , and a large part of this is contributed by the teams that used to brush the rankings and switched to ASO. Now, even Apple, which is not short of money, has set its sights on this advertising market. In the future, we will have the opportunity to systematically examine Apple’s advertising bidding. today! We will analyze the iOS system, current hot issues, and provide everyone with a way to obtain free traffic.
Analysis of the effectiveness of various jailbreak versions under iOS system
A new emperor appoints his own ministers. Every time the iOS system is upgraded, the flashing industry is automatically reshuffled. The most direct understanding is that low-version cracking protocol vendors will be eliminated . Practitioners should understand that flashing and jailbreaking are inseparable, and all operations are based on the jailbreaking platform. As Apple tightens its jailbreaking policy, the higher the version of iOS, the lower the possibility of jailbreaking. Even if it is OK, there are major stability issues . Almost every sub-version of iOS 7 and iOS 8 can be jailbroken. iOS 9 has 9.0.2, 9.2.1-9.3.3 . The jailbreak version of iOS 10 has been cracked, but the jailbreak tool has not yet been released. In 2015, before the release of iOS 9, there were not many teams in the market that could intervene in ASO through machine brushing. After the release of iOS 9, several teams that were very powerful in the iOS 8 era faded out of the market. The reasons behind this are unknown, but overall it is relatively easy to intervene in ASO in the iOS 9 era. Because, in 2015 , search clicks could affect ASO, and account weight was not needed, a white account was enough, and account registration was easy to mass-produce ; the effect of search downloads was not until February of this year . Before the release of iOS 10, many machine flashing teams were still using the cracking protocol operation of iOS 8. Since the algorithm adjustment during the Mid-Autumn Festival, there are still several teams that have not restored the protocol flashing. From the current perspective, the mainstream machine flashing systems in the market are 9.0.2, and 9.2.1-9.3.3 also account for a considerable proportion. In order to further circumvent restrictions, many operations are mixed with multiple systems . The underlying things of machine flashing are very complicated. In addition to network IP issues, there are also account issues, device underlying information issues and the most difficult to break through system problems. Criticisms between these different factors can also lead to a lot of problems. If you want to simplify external intervention, points wall and meat brushing will be much easier on the technical level.
The success rate of Apple ID account registration is extremely low
Apple ID registration requires registration through email addresses with different domain names. Since July , the problem of low account registration success rate has been plaguing the industry . Since ASO/free list/hot searches all require a large number of accounts to operate, the account demand is over tens of millions, and Apple bans accounts from time to time, the stock of the entire account market is gradually shrinking . Currently, the temporary solution to the problem of insufficient accounts is to change the username and password , which is a mature method in the industry. It is not an exaggeration to describe the current market situation as "controlling ASO with accounts". In an environment where protocol brushing is silent and machine brushing is inefficient, WeChat points wall has a probability of being effective and the cost remains high; those with existing account inventory become the biggest winners.
Popularity, Apple's focus in the short term
In mid-to-late July , Apple has been manually intervening in the popularity of keywords, mainly to remove some false external imports (mainly machine-generated volume, but also points wall volume). The current high-heat keywords are not the words that everyone is flocking to, but were relatively unpopular words half a year ago. Why is this? Is it because people haven’t used these big words that really bring volume? Figure 1: Highly popular keywords Figure 2: Trend chart of popularity of the keyword " financial management " Figure 3: Trend chart of the popularity of the keyword “Licaitong” Based on observations over the past three months, we have discovered some very interesting phenomena by observing the historical keyword popularity trend chart, which can be roughly divided into the following two categories: ① Roller Coaster Type : The popularity shows this trend mainly because the keywords are often paid attention to by Apple staff, and cleaning up false popularity seems to have become commonplace. This type mainly includes industry-specific big words , such as "financial management"; ② Rapid and rapid growth type : The popularity rises exponentially. Although there is a clearance in the middle, the upward momentum is still very strong. This type mainly includes long-tail keywords, which were neglected before but are gradually being valued. The operation is not difficult, but the ability to bring volume is still to be discussed , such as "wealth management pass", "wealth management app", etc. The current chaos in popularity makes it impossible to actually evaluate the operating difficulty and volume-generating capacity of a keyword through popularity, which can easily cause great trouble for new practitioners. Although the popularity of keywords is being cleared up periodically, this phenomenon will exist for a long time, and the situation may improve after Search Ads is launched in China. Faced with this situation, I hope you can look at the relationship between core keywords and long-tail keywords rationally, and do not blindly pursue long-tail keywords with excessive popularity. The false high popularity is supported by inflated volume .
Under iOS 10, new apps can get free traffic like this
In the App Store, there is a traffic entrance that has always been ignored by CPs, which we will focus on today. This traffic entrance is the " Category " column , which was called the " Explore " column in iOS 9 and before. After the release of iOS 10, it was changed from the third column to the second column, which shows the importance that the Apple team attaches to this content . Currently the Category column is designed to drive traffic to new products . Figure 4: App Store Category column How to obtain the traffic of the "Category" column, the specific operations are as follows:
① It must be a new product, which means an App that has just been launched ;
② The product needs to be automatically launched before submitting for review .
There is no need to apply for traffic in the " Category " column, and it cannot be controlled by manipulating certain factors. The core method is to meet the above two conditions . Many people in the industry like to use a large number of fake accounts to get traffic from the "category" column , because a new product, especially a small category, will stay for a relatively longer time due to the large number of new products released, and they can get a good amount of high-quality users for free.
Mobile application product promotion service: APP promotion service Qinggua Media information flow
The author of this article @文公子is compiled and published by (APP Top Promotion). Please indicate the author information and source when reprinting!
