How to create a high-conversion enterprise-level TikTok account?

In fact, when most people choose promotion channels, the first thing they consider is paid channels such as bidding and information flow, which is the method of "spending money to buy traffic."

For many companies, while doing "paid traffic", they should expand their thinking and try some new free channels. For example, creating an opinion leader who can sell products may bring several times more precise traffic than paid channels.

The rise of many self-media and the huge free traffic have made everyone see the benefits, and opinion leaders have naturally emerged.

The importance of creating opinion leaders

It is actually easier for opinion leaders to sell goods. Opinion leaders attract many fans in vertical fields through valuable content and have appeal and a certain influence.

No matter what field you are in, there will always be someone who can provide you with something valuable and make you gain something.

And an opinion leader must have three elements: long-term value output + in-depth fan interaction + hardcore fans.

Opinion leaders create channels

If you want to build an opinion leader for your own brand, you must first determine the channel. Only by determining the channel can you know the positioning, what type of content to output, how to present the content, etc.

1. Short video

As the saying goes, Douyin in the south and Kuaishou in the north, Douyin’s daily active fans have reached about 300 million, which shows how huge Douyin’s traffic is.

As a video channel, Tik Tok can only publish videos of 15-60 seconds at most, so our content must be short and concise; secondly, when choosing characters, the image cannot have too many problems, preferably young men and women.

2. Live broadcast

Live streaming is the most interactive, and you can see real people on screen, which will increase your trust.

3. Audio

Many times people will choose to upload some useful information to video platforms. In fact, converting videos into audio and uploading them to different platforms can also have unexpected results. You can choose platforms such as Himalaya and蜻蜓.

Audio platforms also have a lot of high-quality traffic. When we remove the visuals and only leave the audio, they will pay more attention to your content.

4. Social

Some communities and groups are also very good channels for creating opinion leaders. In fact, Houchang College also became an opinion leader through social networking.

The above are some channels for creating opinion leaders. What everyone is more concerned about is the method of creating opinion leaders on Douyin. Let us take Douyin as an example to explain it in detail:

The key to Tik Tok content operation

If you want to create an opinion leader, you need to follow the process, determine your purpose, and then determine the channels and content. You can refer to the figure below:

When we decide to use Douyin to increase exposure and trust, how should we operate our own Douyin account ? When operating a Douyin account, you should pay attention to the following points:

1. TikTok core algorithm

After we upload our works on Douyin, there will be a strict review mechanism as shown in the picture below. After passing machine and manual inspections, the works will be placed in a small traffic pool and wait for user feedback.

In addition, there are several data that should be paid attention to:

❶Repost, like, comment and completion rate

When a work has a good rate of likes, comments, reposts, completion and attention, it will be pushed to a larger traffic pool. This is why the work becomes popular.

To improve the completion rate, you must control the video length:

① The duration of situational videos can be around 40-50 seconds

② The length of sharing useful information should be about 30 seconds, and the opening should be eye-catching.

By arousing others' curiosity or directly stating the benefits, then elaborating on the specific content and finally making a closing summary.

❷ Attention

Our works must be able to convey value. People who see them will pay attention to us in order to gain value from us in the long term. This requires us to grasp the positioning of our own accounts.

When a work is pushed, if the data such as reposts, likes, and comments are not good, the recommendation will be stopped.

2. Tik Tok account maintenance

There is no need to deliberately cultivate a Douyin account. Generally, we can just treat it as a normal Douyin account. Basically, we need to do the following:

①Search for product terms and business terms related to yourself

②Like, comment, and forward high-quality videos of the same type

⑤Follow high-quality accounts in the same industry

These operations are to label our own accounts, and when we publish works, they will be pushed to relevant people.

Enterprise-level Tik Tok content positioning

An enterprise-level Douyin account must output content related to the product, and output content based on the product's production, usage, cases, benefits, selling points and keywords.

1. Sharing of practical information from real people

Emphasizing practical knowledge and value, we teach you how to take photos, put on makeup, decorate, and exercise.

Core secret: Be sure to see the contrast effect.

2. Product display details description

Emphasize details and authenticity, product production, product usage, product evaluation, and product display.

Core secret: It must be novel.

3. Vivid storyline

Emphasis on scenes and fun, two-person question and answer, multi-person performance, and reversed results.

Core secret: There must be a plot.

4. Tik Tok team members

①Content editing

Responsible for video content production, determining style and video release.

②Video editing

Edit pictures or videos into publishable video files, dub them, edit them, add special effects, etc.

③Actor

For corporate-level Tik Tok accounts, try to choose company bosses or influencers, so that you can create opinion leaders (some accounts do not require actors)

④Photography

Ensure the quality of shooting, lighting, angle, clear sound and appropriate camera position.

Through the above explanation, everyone has their own overall understanding of the operation of Douyin. The next step is to choose the content of the work according to their own industry.

Author: Liu Jin

Source: Houchang College