Why are the results of my bidding promotion getting worse and worse?

Question: I am the manager of online marketing for a hospital. Online marketing is very convenient and fast now, but I have encountered a bottleneck in marketing. The promotion costs are constantly increasing, there are not many people willing to bid, and the marketing ideas are still the same. I feel that this has somewhat restricted the development of the hospital's online marketing. Why is the effect of my Baidu bidding promotion getting worse and worse? Let me explain it to you.

Why are the results of my bidding promotion getting worse and worse?

Answer: Since you asked so sincerely, the editor of the bidding software will be kind enough to tell you. In the past few years, Baidu's bidding promotion has supported many private hospitals, and the development of hospitals has made great progress. However, now more and more hospitals are entering the Baidu promotion market, and the competition has become extremely fierce. Therefore, it is impossible for you to rely solely on Baidu search engine to support the hospital.

Let me put it this way, three years ago, private hospitals would be delighted by the huge profits brought by Baidu's bidding promotion; a year ago, they would feel under tremendous pressure, Baidu's appetite had gradually grown, the competition had become increasingly fierce, but the rate of medical consultations had not increased along the normal route. As it stands, if private hospitals continue to operate in the same way as before, a large number of them will start to lose money by next year. To be frank, your hospital will definitely be there.

It’s not that the search engine bidding method doesn’t work well. On the contrary, it worked too well in the past, so we simply kept it and blindly believed in it without any innovation, always thinking that the more words we put in, the higher the bid, the higher the ranking, and the better the effect would be.
After reading my answer, I believe you must know what to do and how to do it.