Advertising script and running volume formula!

Why does the original material cost hundreds of thousands a day, but you copied it frame by frame three times and made five revisions and it still can't run?

Why does it take your colleague 2 months to make a material in 10 minutes, but the same material you made after repeated research is replaced in half a day?

Do you envy the employees in big companies who can come up with 20 creative ideas a day, while you can only painfully write 100 words a day?

Do you feel more and more that you can't do it the more you look at materials on the platform every day, and only hurriedly copy two benchmark materials when it's almost time to get off work?

That's because you copied it incorrectly, classmates. We all know that a tiny difference between products will result in different user packages, but you still have to copy it frame by frame. You say you don't want to, but you have run out of ideas and have no creativity, so you have no choice but to do this. (For those who don’t know where to copy, you can refer to the running material cases on Reyun CAS. Generally speaking, the materials captured are real-time popular materials from all channels. Just reply “try it” in the background)

Well, today I will tell you about a method I used to increase the volume of 17 of the 30 material scripts I updated a day - the chromatography method. I will break down my imagination with you and explain what imagination is and what the hell is imagination. The content may be sensitive, so I suggest you save it before reading it, for fear that it will be reported and deleted by your peers.

First of all, everyone needs to know, what is a brain hole? Generally we refer to associative ability

Many people think that association means: finding something B that is similar to A.

In fact, this is a very superficial associative ability. Anyone can associate it with it. For example, when it comes to the theme of "apple", my third-grade nephew can associate it with Jobs, Adam and Eve, the apples of Tianshui, and the people of Tianshui. If you stay at such a superficial level of association, you will not be competitive. Can you associate it with cannonballs, currency, and pets?

In casual war materials, can an apple become a cannonball that can produce huge power and special fireworks patterns after upgrading? We all know that currency is worthless in a war-torn country, so can apples become a barter currency? For people with social phobia, can Apple become their beloved pet?

Isn’t this kind of association much more interesting? How did you come up with these ideas? From now on, you will learn it in the time it takes to drink a cup of tea and listen to me.

First of all, let me talk about this method called chromatography, the full name of which is "layer-by-layer analysis method". I always talk about this method when I talk about content creation to any school institutions and companies such as Shenzhen University, Bytedance and NetEase Games, because good imagination is the main factor that makes your content exciting.

The three elements of tomography: point, line, and N-layer line

This is the same as the "point, line and surface" divergent thinking that everyone has understood before, except that we use "N layers of lines" instead of surfaces in order to make associations more accurate and faster. After I finish explaining the three elements and give an example, everyone will understand it instantly.

Points are themes, the objects you want to associate with. For the convenience of association, we generally divide themes into three categories:

These three categories can basically completely exhaust all the types of brain holes that are independent of each other, so basically when you use the chromatography method, you don’t need to use these three categories, just write according to the framework:

Subject: Subject means who is associated with the topic?

Normally, when we associate something, we basically associate it from a human perspective. For example, when we associate "apple", our associative logic is "the person associated with apple is a person, and this person is...", thus we can conclude - the person who made apples (Jobs), the person who stole apples (Adam and Eve), the person who sold apples (the person from Tianshui). If our associative logic is "the person associated with apples is war", then we can easily come up with the following creative ideas - using apples as weapons (apple shells), using apples as currency (barter), using apples as comrades-in-arms (pets and other companionship items).

Physical properties: refers to what is visible and tangible about the subject. Nouns and actions are easy to see and touch. Many times, students cannot make associations because the core theme of some videos is an emotion, such as cuteness, anger, etc., and our material requires expressing information in a very short time. So, how can we make emotional feelings visible and tangible?

Social attributes: refers to what kind of impact the topic will cause. It is needed when competing with major competitors at a deep level. This is the most difficult and strongest trick in the chromatography method. I will explain this trick in detail after you have learned the first two tricks.

Indeed, the N-layer line is the closest step to the final brain hole, and it is also the most important step to accurately and quickly come up with creativity. First of all, the N-layer line must be analyzed according to the three major properties of the point. Let's take the N-layer line of nouns as an example. The N-layer lines of nouns are:

Subject: People, animals, plants, non-real products (people or things in games, comics, stories, ghosts, spirits, etc.), other substances (including planets, elements, substances, organs, countries, etc.)

Physical attributes: shape, size, purpose, type, brand, time (past, present, future), the original text of the subject (text pun)

[Main body] - Line - 1 layer of line

[2nd layer line]——The one who gave the secretary as a gift

[3rd level] - River God, get the ideas of Secretary Gold, Secretary Silver, and Secretary Bronze

This is an entry-level usage of the chromatography method. After reading and practicing it once, you will be able to cope with a month of creative work. After becoming proficient in its use, you will be able to work hard and get a creative director. If you guys have big ambitions, please push me hard to come up with an advanced usage of the chromatography method. Come on, you guys who are on the front line of delivery and design!