How to increase the number of followers of a public account by 1,000+ within a week with zero budget?

I hope this article will be helpful to those who are looking for jobs across industries or those who have just entered the industry. I also hope that you can learn, find opportunities to enter the industry, and develop an operational mindset.

1. Operational plan

1. Product positioning

The main content is English oral learning materials , short sentence reading and English song teaching shared on WeChat official accounts . We use WeChat groups , Weibo, live broadcasts , short videos and other platforms for operation and promotion , create an English oral learning and exchange community , build an online teaching platform, and realize advertising and user monetization. (PS: Here we take the English-oriented public account as an example)

2. User positioning

College students, office workers and users who are accustomed to learning on the Internet platform who need to improve their spoken English

3. Operational Strategy

(1) Content framework

• WeChat official account content: 3 articles on pronunciation skills, one article per day on DAY1, DAY3, and DAY5 respectively;
• WeChat group posts: pronunciation skills learning and sharing, English essays and English songs learning and sharing
• Weibo posts: Share short video tutorials on short video platforms, articles on pronunciation tips, and notifications on DAY5’s free live course activities (DAY5 is the explosive point for fan growth)
• Live broadcast content: DAY5 Teacher XX’s 2-hour live teaching course (this teacher has experience in live courses and is quite famous. If you don’t have the resources, you can try to develop it yourself. The cooperation model will be discussed below)
• Short video content: short videos on pronunciation techniques, short videos on English songs (if you are a handsome guy or a beautiful girl, and you happen to be good at singing English songs, you can be your own anchor)

1) WeChat Official Account

• Resources: Find a WeChat public account with more than 5,000 followers and more than 1,000 daily active users. The more the better.
• The cooperation model is: (Party A in the following content is the partner, and Party B is ourselves)
• Party A: Push 3 articles from our official account at the same time, indicate the source of the articles from us, and provide our official account QR code at the end of the article; Party B: After one week (7 days), push the content of Party A's official account once a month, in the same format, for four consecutive months. During this period, if the number of fans of our official account reaches 10,000, we will push the other party's content once again after reaching 10,000, and the cooperation will be completed.
• Operational strategies: forwarding in WeChat Moments , contributing to university platforms, answering questions on Zhihu, and sharing in English learning QQ groups

2) WeChat Group

• Resources: The official account provides a two-digit code to join the group, create a community, and push pronunciation tips and English song short videos;
• Operation strategy: Before publishing an article, invite friends to create a group with about 30 people, and name it with the name of the public account + the number 10 and increase it upwards (such as Group 10 for English oral learning and communication); each article uses a QR code to join the group, and the WeChat group is operated and managed in a decentralized manner; join the group and forward the article to your circle of friends, and you can get a free live course of a certain teacher on DAY5, which originally costs 99 yuan.

3) Weibo

• Resources: One English live teaching teacher, Ruby teacher
• Cooperation model: Party A: forward the content 3 times on DAY1, DAY3 and DAY5, and serve as the fifth day live teaching teacher, teaching once for 2 hours; Party B: after one week, you can forward the teacher's Weibo content once a week, and attract traffic for the teacher's paid live courses for four consecutive months; after the number of fans reaches 10,000, you can organize 2 paid live courses for free, and all fees collected belong to the teacher;
• Operational strategy: publish content based on hot topics in English; follow the Weibo accounts of other famous teachers’ followers, and use the new follower notification function on Weibo to increase Weibo exposure; WeChat public accounts and Weibo can attract traffic from each other

4) Live broadcast

• Resources: One English live teaching teacher, Ruby teacher
• Cooperation model: Party A: As the teacher of the live course on the fifth day, the course is 2 hours long. Party A will provide Party B’s WeChat public account QR code at half an hour, one hour and the end, each time for 10 seconds; Party B: Same as above
• Operation strategy: In the first four days, we will promote the course through official accounts, WeChat groups, Weibo and other platforms as a burst point for the growth of fans; prepare about 30 people to interact, like, comment, etc. in the live course;

5) Short videos

• Resources: English speaking anchor, very good speaking skills, with around 1,000 fans, aged 20-30, good image and temperament, can play guitar or other musical instruments
• Cooperation model: Party A: Provide 7 high-quality short videos of recorded English songs, 1 self-introduction within 10 seconds, and recommend everyone to follow Weibo and official accounts at the end of the video, and be willing to cooperate for at least four months; Party B: WeChat group and Weibo forward daily to provide fans for Party A until the end of the cooperation
• Operational strategy: forwarding on Weibo, grabbing topics and hot spots; guiding students in WeChat group to follow Weibo and anchors, and forwarding and sharing

(2) Operation plan

DAY1:

• The official account publishes 1 article, including the DAY5 live class notification, which will be pushed at 8:45 am (the push time is the same every day)
• The content forwarded by the cooperative public account includes the QR code of our public account
• Forward articles in Moments, submit articles, answer questions, and share in QQ groups
• Create a WeChat group, share the article on WeChat Moments , and you can get Ruby teacher's live course for free at the original price of 99 yuan
• The short video anchor releases the first video and self-introduction, reposts the short video on Weibo, and pushes the video to the WeChat group at 12 noon
• The content of the official account will be synchronized on Weibo, and Ruby teacher will forward the content on Weibo and push it at 6 pm

Expected results: 100 new followers on the official account, 500 article views, and 100 more followers on Weibo

DAY2:

• Forward articles in Moments, submit articles, answer questions, and share in QQ groups
• Create a WeChat group, share the article on WeChat Moments, and you can get Ruby teacher's live course for free at the original price of 99 yuan
• WeChat push pronunciation skills audio dry goods, English audio short text oral teaching
• The short video anchor releases the second video and self-introduction, reposts the short video on Weibo, and pushes the video to the WeChat group

Expected results: 200 new followers on the official account, 1,500 article views, and 100 more followers on Weibo

DAY3: Same as DAY1

Expected results: 300 new followers on the official account, 2,000 article views, and 200 more Weibo followers

DAY4: Same as DAY2

Expected results: 500 new followers on the official account, 3,000 article views, and 300 more Weibo followers

DAY5

• The platform publishes the time, link and benefits of Ruby teacher's live class
• Forward articles in Moments, submit articles, answer questions, and share in QQ groups
• Organize and carry out Ruby teacher live courses to ensure the course atmosphere
• Summarize the Ruby teacher's live course content, and push the course content summary to the official account and WeChat group 1
• The short video anchor released the 5th video and self-introduction, Weibo forwarded the short video, and the WeChat group pushed the video

Expected results: 1,000 new followers on the official account, 5,000 article views, and 500 more Weibo followers

DAY6:

• Forward articles in Moments, submit articles, answer questions, and share in QQ groups
• Carry out community operations , conduct demand research, maintain users, and ensure retention
• WeChat push pronunciation skills audio dry goods, English audio short text oral teaching
• The short video anchor released the 6th video and self-introduction, and Weibo forwarded the short video
• Plan your next online event

Expected results: 1,000 new followers on the official account, 7,000 article views, and 500 more Weibo followers

DAY7: Same as DAY6

Expected results: 5,000 followers on the official account, 10,000 article views, and 2,000 followers on Weibo

3. Private Message

In fact, I have many friends who have entered the Internet industry across industries. Their majors in university are also diverse, some study accounting, some study drawing, some study biopharmaceuticals, and some even study coal mining, haha. However, some of them are now entrepreneurial bosses with more than 3,000 employees, some are business directors, and some are engaged in product and operations. In fact, it is not easy for them to cross industries, but they have one thing in common, which is the ability to learn persistently.

I hope this article will be helpful to those who are looking for jobs across industries or those who have just entered the industry. I also hope that you can learn, find opportunities to enter the industry, and develop an operational mindset. When you are unwilling to give up, don't give up. Maybe taking one more step will give you another opportunity.

If you want to cross industries and enter the Internet industry, or you are interested in operations, you can follow me. When I have time in the future, I will write more about my experience in operations and self-study, and share some learning materials with you.

The author of this article @海默 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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