Douyin Operation: Summary of reasons for Douyin’s traffic restrictions and solutions!

With the advent of 5G in 2019, short videos, as the most advanced and effective way to present information, will continue to be popular. Because in 2018 alone, if you ask who is the biggest dark horse in terms of traffic, it is undoubtedly Tik Tok, which ranked in the top ten of the App Store app download list throughout the year and has 200 million daily active users.

It is said that during the Chinese New Year in my hometown, the old man under the banyan tree at the entrance of the village was happily watching Douyin on his mobile phone. Countless individuals and short video teams made a lot of money using Douyin.

However, as more and more entrants enter the market, the survival of the fittest is inevitable. In order to prevent the loss of users, the platform will show more high-quality works to customers, while those with mediocre appearance will be buried in the vast ocean.

Traffic limiting and low playback volume are a headache for many short video account owners. Below, based on the actual situation of my own team's operations , I will give several self-tested and effective methods of self-examination, self-correction and solutions for traffic limiting.

Why do we need to self-check and correct ourselves before limiting the flow? In many cases, the flow limiting is caused by the user's incorrect operating behavior. Some of these behaviors are not easy to detect. I have sorted them out and will correct them if there are any. I will not take any responsibility.

Our team has given names to the two types of current limiting: one is called native current limiting, one is called acquired current limiting, and one is called intermittent current limiting. Let’s analyze them one by one below.

1. Native current limiting

To put it simply, native traffic limiting means that your account has little traffic at the beginning. Most inexperienced newbies have this situation. When they first start, they don't think about operating it well. Whether it's posting videos or maintaining an account, they don't pay attention to the method and just post randomly, which will result in low video playback volume, low interaction, and slow increase in fans.

1-1 Check whether you are an advertising account

The first thing to check is whether your account is an advertising account, and whether your nickname, signature, avatar, and video contain particularly explicit advertisements. For example, your nickname may be written as the general agent of xx products, and your signature may be simply xx plus xxx. If this is the case, first change it to a normal online name and a normal avatar. It is best not to leave too explicit contact information in the signature in the early stage. After the modification, post videos normally. After a period of time, do a good job of other links, and the traffic will naturally increase.

1-2 Check whether you have any illegal operations

For example, brushing likes, brushing fans, large-scale mutual following and likes, and continuously switching between several Douyin accounts on a mobile phone are all violations. There is no need to explain in detail about brushing likes and brushing fans, but many people are puzzled by mutual following and likes and account switching. Let me explain to you that when it comes to mutual following and likes, Douyin is a very cunning APP. All traffic logic is based on recommendation logic, not social logic, although it is also making social APPs.

However, the traffic logic of mutual following and liking goes against the core value of Douyin's traffic source. Most people will not finish watching mutual following and liking, the data is false, and the completion rate is very low, so naturally it will not receive large-scale recommendations.

As for account switching, it’s the same principle. Douyin doesn’t want marketing accounts, so why would you switch accounts? Who would switch accounts? Basically, only marketing accounts would switch accounts frequently. So if you switch accounts frequently, you will naturally be judged as a marketing account.

As for brushing fans and likes, it depends entirely on the conscience of the merchant. If the traffic you were given was of relatively low quality in the beginning, then it is basically impossible to recover. If the traffic you were given was of relatively high quality with a simulated human account, then it can still be recovered as long as other steps are taken well. So, after completing other steps, stop following and liking each other in time. If you frequently switch accounts, log in to different accounts on different phones, and use one phone and one number.

1-3 Check whether your account is mature

The data released by Douyin in October 2018 showed that the average daily usage time of daily active users was 70 minutes. If you are not even a daily active user, why would Douyin give you traffic?

Unless you can make a Hollywood blockbuster, there will indeed be a traffic bias. Maintaining an account is done according to a normal logic. There should be a priority. You will watch more of what you like. If you are working in these fields at the same time, Douyin will provide you with traffic support. Watch more, interact more, like more, and comment more. This is the basic method of maintaining an account.

1-4 Check whether your video is watchable

Shooting casually, without any clue what the content is, and shooting in a disorganized manner are all reasons for traffic restrictions. The video must be watchable to get views. This may be something that many people have not done well. In fact, it is very simple. You can look at how your better accounts of the same type do it and imitate them.

If you are just a normal user, you need to have certain talents, look good, or use beauty technology to the extreme, so that you can attract traffic and increase fans quickly. If you want to sell goods and attract traffic through Douyin, then it will be much better to create a personal IP on Douyin now, that is, try to focus on only one field.

2. Acquired current limiting

Acquired traffic limiting means that the video has good playback volume in the early stage, but is suddenly limited. In the early stage, the average number of video playbacks can reach tens of thousands or hundreds of thousands, but suddenly the number of video playbacks cannot even exceed one thousand. Even videos can only be watched by one's own fans or friends, and they are displayed under review for a long time and cannot be shared, etc.

2-1 Check whether any illegal videos have been posted recently

Are there any swear words in the video? Are there any sensitive issues involved? Are the clothes revealing, including revealing clothes and sexual innuendos in games? Are there any bad leads, gender orientation leads, players pitting their teammates, bugs, and ruining the gaming experience? Are there any sensitive words or words that cause discomfort in the title? Are there any controversial topics? Is the picture too monotonous, with too few changes in a scene? Are the game pictures too realistic, the weapons too revealing, and the scenes too bloody? Are the brand trademarks too exposed?

These are all the reasons. Correspondingly, find the corresponding video yourself and delete it. It is very simple to determine whether it is a sensitive word. Just search the word on Douyin. If it does not come up, then it is a sensitive word. Be careful.

2-2

This is something that many accounts related to film and television editing encounter. After working hard to edit a video, they suddenly receive a warning for copying it, which makes them feel very tired.

In fact, this has a lot to do with the review mechanism of Douyin. Douyin's review is based on the number of picture frames, so if you do film and television editing, you cannot guarantee that your material has not been copied by others. If you encounter this situation, you can only file a complaint and explain to the official that you are editing the video and not reposting it.

The above is the current mainstream flow control and effective solutions compiled by our team, shared with everyone. Speaking of flow control, let’s also talk about some questions that are often asked by many people and are helpful for making videos popular.

1. Why do we need to do positioning? How do we do it? What is the significance of positioning?

The accuracy of positioning and commercial value are directly related to the subsequent monetization. When we were using Douyin 1.0 and 2.0, we tried text and picture accounts and audio accounts. When we first started making funny accounts, we directly copied the jokes with connotations and firmly grasped the bonus period. We accumulated fans very quickly. As long as we did it, it was common to have more than 100,000 fans in seven days. However, the traffic generation effect was very poor, with an average of only one or two people coming for every thousand people. Not to mention monetization.

We later changed our strategy and positioned ourselves in the emotional field, including pseudo-original copying, emotional guidance, breakup recovery and other high-profit services. We directly outsourced these services to other studios in a profit-sharing model. In this way, the efficiency of both parties has been significantly improved. We are responsible for making videos and mass-producing accounts. Later, it entered the fields of maternal and child care, and big health, which are very suitable for personal IP packaging and easy to copy.

Based on Maslow's hierarchy of needs, I have sorted out eleven areas that are easy to monetize and listed some monetization cases . I suggest that you can prioritize your positioning among these eleven areas and choose a field based on the resources you have.

Positioning means that after selecting a field, you should try your best to select a sub-field and produce videos only in this sub-field. For example, if I choose pets, the sub-fields include pet dogs, and within pet dogs I will sub-field the Samoyed.

When you want to make a matrix in the later stage, there are multiple sub-fields, such as Shiba Inu, Poodle, etc., which are all sub-fields. If the audience has dogs of corresponding breeds, the probability of recognizing you as an opinion leader will be much higher. This is the significance of batch creation of numbers and matrix numbers.

2. Does release time and popularity have an impact?

The release time of Douyin also has a certain degree of influence on the popularity of the video. Through many experimental tests, we have summarized a set of rules for release time. We usually release it about half an hour before the peak period of user usage. Because Douyin's recommendation algorithm recommends layer by layer, after passing the first and second level traffic pools, and then during the peak period, there is a relatively high probability of obtaining the most playback volume during the peak period of traffic growth. Generally, videos released around 11 o'clock and 5 o'clock in the afternoon will have a high number of views.

3. Can I still transfer videos now? If so, how can I do it?

It has to be said that there are still some professional studios on Douyin that are moving videos, and they can achieve good results. So, is there still room for moving videos? We must first understand the logic of Douyin's moving. Douyin compares your video frame by frame with the videos in the database. Now the upgrades are too fast, and the previous methods of interception, flipping, etc. are no longer useful. When it comes to moving videos, speed and scarcity are important.

I have talked to many colleagues in the same industry. When they move videos, they add a lot of small internet celebrities from other platforms who have not yet joined Tik Tok. They collect videos from Moments with one click and do post-processing, or they move them from YouTube, FB, INS, and Tumblr. They also write monitoring programs and can move the video almost within one second of posting. It’s a competition of speed.

In general, transportation is not a path of sustainable development and will become increasingly difficult. All we can say is, take it one step at a time.

4. What is the mechanism for popular recommendations on Douyin?

Douyin's popular recommendation mechanism is a step-by-step recommendation based on positive feedback, that is, one traffic pool after another. Only when the video data passes the test of the previous traffic pool, the video will enter the next traffic pool in the later stage and get more playback volume.

Therefore, the key to becoming popular is to improve the quality of the video. The quality can be improved from multiple directions, mainly to increase the highlights of the video. Only with highlights can you finish watching the video and like and comment on it. These video data are crucial. Don't let your video be a pure advertisement, or it is incomprehensible and the audience is confused. How can there be any user behavior?

5. What are some tips to quickly become popular?

Yes. In fact, in order to become popular, in addition to increasing the quality of the video, early positioning and account maintenance are also crucial. The importance of positioning has been mentioned before. Regarding account maintenance, the purpose of account maintenance is to increase user behavior. Similar to some previous self-media platforms, Douyin also has a weight value. You can increase your weight value by increasing the activity of your account.

Keep an account and watch more. According to a normal person's logic, a normal person will have a focus when watching Douyin. He will give priority to the videos he likes. The same is true when we maintain an account. We should give priority to watching the videos that we have chosen. A single account should be maintained for about an hour. In fact, while watching videos, you can also learn some experiences from many colleagues and excellent video creators, so the time spent on maintaining the account will not be wasted.

Finally, I wish you all to become popular quickly in the new year, with more than 100,000 traffic, and may the traffic be with you.

Source: Lu Songsong's blog