What kind of platform is Juliang Qianchuan?

What is Juliang Qianchuan?

Bytedance Qianchuan is an e-commerce advertising platform under Bytedance, providing merchants and creators with integrated marketing solutions for Douyin e-commerce. The platform is committed to becoming a leading e-commerce intelligent marketing platform, building a prosperous and win-win e-commerce marketing ecosystem, making e-commerce marketing more worry-free and efficient, and achieving sustainable business growth.

What is the difference between Qianchuan and the original platform?

Before the launch of Bytedance Qianchuan, DOU+ accounts, Bytedance Luban accounts, and AD accounts supported content heating, product promotion, and Douyin account promotion, respectively. Now, Bytedance Qianchuan has fully integrated the e-commerce marketing capabilities of DOU+, Bytedance Luban, and AD platforms. You only need to open a Qianchuan account to carry out all Douyin store promotion operations.

In addition, Bytedance Qianchuan has also connected the Douyin store, Douyin account and Bytedance Qianchuan account, one store, one account and one Qianchuan. Through one-click account opening and convenient management, an integrated marketing closed loop of "product management-traffic acquisition-transaction completion" is achieved.