Complete review: How to write an attractive information flow idea?

At this moment, I thought of a sentence that our information flow account optimizers often say: 50% of information flow operation depends on creativity! It can be seen how important creativity is, so we took great pains to analyze the customer and finally came up with a set of creative strategies that satisfied the customer!

The editor defines the people in the performance ticketing industry from two dimensions: age and gender .

Next, we will analyze the characteristics of the target users , that is, what are the differences between those born in the 1980s and 1990s and other age groups.

The purpose of analyzing these is to help us better understand user pain points. What are the pain points of people in the performance ticketing industry when buying tickets?

Only after understanding these can we better guide our creativity.

Of course, the editor does not come up with information flow ideas out of thin air. He looks at the ideas of other competing customers and then combines them with pain points to make the ideas more effective.

Strong recommendation: The CTR of these excellent creative ideas is all above 10%, you can refer to them!

After learning excellent ideas, it is time to truly come up with creative methods for clients. I have summarized a set of creative routines for the ticketing industry. Let’s take a look at it first!

You should know that the factors that affect CTR are not just the timing and targeting of the delivery. Creativity plays a top priority. The freshness, relevance, diversity and periodicity of creativity are all big issues. Optimizers, hurry up and get it!

Of course, the creative routines specified for customers are not just theory. I also wrote some creative copywriting myself. Let’s take a look at the practical stuff !

We came up with three landing page ideas for this client, which not only combined the popular TV series "Story of Yanxi Palace", but also cleverly combined it with Baidu Information Flow H5, allowing clients to promote their products more intuitively and conveniently.

Idea 1: Common opening method, promote different pages based on gender differences

Earlier, the editor also told you that men and women have many differences in consumption and hobbies, so different ticketing pages are created based on gender.

Idea 2: 2x opening method, test questions to attract users’ interest and recommend products

The recent hit palace drama "Story of Yanxi Palace" and popular words such as "big pig's hoof" were quoted to arouse users' interest.

Idea 3: Literary way of opening, directly hitting the pain points + emotions to promote user clicks

Through these three creative ideas for landing pages, customers kept praising them for being interesting, so the editor took the opportunity to promote our star product - Baidu Short Video . You know, Baidu Short Video can be viewed in both horizontal and vertical screens. Coupled with the powerful shooting of the video team, finally a super girly and super interesting short video came out!

You have to know that this client is not a big name in the industry. I don’t think branding is a good option. Instead, we should consider creativity from the perspective of professionalism and let the target users feel that high visibility does not mean professionalism, so as to achieve the purpose of promoting client products. The following is a short video shot by our director. Let’s take a look!

(Friendly reminder: Please watch the video under wifi conditions, rich people are welcome to do so)

Jiangjiang~ When such a creative methodology is proposed, the client finds it very professional. It not only captures the target users, but also understands the pain points. The creativity based on this can be more down-to-earth, and the client finds it reasonable. The subsequent delivery, optimization, and budgeting will come naturally.

Information flow advertising: http://www.iqingua.com/fuwu/

Source: Information Flow Intelligence Bureau (ID: allin feed )